University Web Developers

University Web Developers

We are in the initial stages of project planning for a web CMS implementation in FY2014.  As we begin to develop our project planning documentation, we are somewhat struggling to come up with meaningful, measurable metrics for determining success of our project.  So far, we are considering measuring: 1) the percentage of trained content managers that are "actively" using the system once implemented, and 2) the percentage of trained content managers who are "satisfied" or "very satisfied" with the usability and functionality of the CMS, based on their responses to an online survey.

Can anyone else share some metrics they have used to measure the success of a CMS implementation?

Thanks for your help~

Chris

Views: 1021

Reply to This

Replies to This Discussion

Hi Chris,

I have some questions to consider when determining the best way to measure success of a new cms. I'll send you an email that may help.

Annette

Thanks, Annette!

Hi Annette -- any chance you could share a version of your questions here? It might be very helpful to those of us contemplating CMS changes and upgrades. Thanks!

Hi Daniel,

The measurement of success is based on the reason for the change of CMS in the first place. Is the CMS upgrade part of an overall redesign and updated information architecture? Or is it a stand alone project? Are you moving from having no CMS into one? Are you moving from one certain CMS to another due to contributor difficulties, development standstill or poor service?

Basically, it depends on what you are looking to measure and what your definition of success is being based on.  Also, you can compare the site/page updates before and after CMS implementation.

We get hired as a consultant many times to help zero in on all the pain points within and organization, analyze data, conduct user ability audits, and consolidate a schools goals which we then recommend a CMS that is best suited for their needs.   Since we have an extensive history of experience in higher ed our insight and contribution is quite valuable. It allows for our clients various departments to be heard and considered before making such a major decision.

Hope that helps! 

As Annette said, it depends on why you're doing it. What are the problems that need to be solved, and what are the outcomes that can be measured? I'm planning to switch to a CMS from not having one this coming year, and most of our issues are around quality control. I'll be looking at things like broken links, misspellings, web writing quality and internal standards compliance, information accuracy, etc., as well as bottom line metrics like conversions.

I've done both. With positive results. And you can adjust according to feedback. 

How are you defining "actively using" the system? 

What constitutes a  "trained" content manager? And of course, what determines "satisfaction?"

Have you thought about it from an output perspective? How many web pages effectively published/maintained? 

Thanks to all for your responses.  

George-

"Actively using" the system means: that content manager's pages are being maintained/updated (evidenced by no outdated content) and they aren't coming to IT for those updates.

A "trained" content manager means they've gone through whatever training we and/or the vendor has provided them and they are "actively using" the system as defined above.

"Satisfaction" is measured via a post-implementation online survey of the content managers.  The question(s) will provide a 5 point range of responses, from "very dissatisfied" to "very satisfied".

We hadn't necessarily thought about it from an output perspective, not knowing a good way to measure/quantify that.  I struggle with the true worth or value of an absolute number like "web pages effectively published/maintained".  Couldn't you have a high number for that and still have users really unsatisfied with the process/system for getting their pages updated?

The amount of post-training assistance hours that are needed with content managers may be a helpful metric to track as well. You can (perhaps) learn something about both user "activity" and success of the training component.

Number of page revisions and length of days in approval processes may be good metrics to look at quarter over quarter, or whatever interval makes sense for you- In other words, as we progress, did we see the former increase and the latter decrease? etc.  I think those might help you make statements about the relevance and up-to-date-ness of your content.

What are the overall goals of the project, aside from implementation. Why bring a new CMS on board ? Was it to make content upkeep more effective? To address back end issues? Look to tie metrics to those higher goals as well.

While it's generally not the primary justification for implementing a new web CMS, it's almost inevitable that doing so will lead to changes in your consumer-facing web design regardless of what your current site architecture may be. That being that case, it's also helpful to include that perspective in your project objectives. What can you achieve along those lines in the CMS implementation process including such objectives as migration to responsive design, abandonment of outdated content, integration of social media, or improvement of site architecture and usability? An entire set of metrics surrounding the consumption side of the system may be appropriate.

Ultimately, you certainly should review contributor metrics as well, which will be heavily influenced by the culture of the organization. Those include such characteristics as the autonomy of contributors, their comfort level with web editing tools, and the organization's business model and resultant workflows. Ultimately, you'll be able to measure the success from the contribution side by how active your users are on the new system, their comfort level with it, and the consistency of the subsequent content based on the design, style, and workflow parameters you develop.

RSS

Elsewhere

Latest Activity

Profile IconJulia Easton and KATE KWAME joined University Web Developers
Friday
Bill Hartley posted a discussion

Job Interview Presentation Ideas

Has anyone ever asked job candidates to do a presentation as part of the interview process? We're in the process of searching for a web director, and are looking for some ideas.See More
Oct 6
Gabriel Nagmay is now a member of University Web Developers
Oct 3
Bill Hartley posted discussions
Oct 2
Geoffrey Campbell is now a member of University Web Developers
Sep 27
Colleen Brennan-Barry posted a discussion

NOW HIRING: Operations Director

Position Title:Operations Director of the Higher Education Web Professionals Association Position Overview:Reporting to the President of the Higher Education Web Professionals Association (www.highedweb.org), the Operations Director is responsible for coordinating the day-to-day operations of the Association and its volunteers. The Operations Director will work with the Board of Directors to facilitate the implementation of a strategic plan, and lay the…See More
Sep 18
Lauren Zakich commented on Lynn Zawie's group OmniUpdate
"Upcoming webcast: Join Robin Kelly from the University of Texas at Tyler as she shares tips and tricks to improve productivity as a web professional. Register today!"
Sep 11
Eloine Chapman replied to Eloine Chapman's discussion Should we migrate to https?
"Thanks Barb!"
Sep 1
Eloine Chapman replied to Eloine Chapman's discussion Should we migrate to https?
"Thanks Jason!"
Sep 1
Elizabeth Hyde-Copeland is now a member of University Web Developers
Aug 30
Gavin Younger is now a member of University Web Developers
Aug 24
Lauren Zakich commented on Lynn Zawie's group OmniUpdate
"Our 2018 OmniUpdate User Training Conference will be held in Anaheim on March 25 - 29! Speak at OUTC and you could receive free registration. Submit your proposal today!"
Aug 18
Jason Brady replied to Eloine Chapman's discussion Should we migrate to https?
"We have started the move to make all our sites HTTPS. With our InCommon membership (paid by our State Chancellor's Ofice), we get free certificates, so there is no ongoing costs. In 2014, Google said they give some SEO bumps to HTTPS sites.…"
Aug 18
Profile IconMichael Harvey, Bill Hartley and Jeff Dobbin joined University Web Developers
Aug 18
Barb Iannucci replied to Eloine Chapman's discussion Should we migrate to https?
"Yep, I got the same messages. Some of our sites use SSL and we've been talking about migrating all the rest our sites for a while now. I suspect we will be doing it rather than just talking about it sooner rather than later now. :\"
Aug 18
Eloine Chapman posted a discussion

Should we migrate to https?

I recently got a notice from Google that in October 2017 Chrome V62 with show the warning "NOT SECURE" on all our web pages we have a input field for search. Since on most of our pages there is nothing that would require secure information I've never felt the need for HTTPS. Our class registration pages are secure but not the general information pages. The warning is going to scare people though. Are others upgrading their websites?See More
Aug 17
Colleen Brennan-Barry posted a discussion

HighEdWeb 2017 Early-Bird Pricing available through July 31

It’s the last week get HighEdWeb 2017 early-bird registration pricing! When you register for the Annual Conference by the end of Monday, July 31, you save $100 — and who doesn’t love that?!Register by July 31 to save $100…See More
Jul 25
Lauren Zakich commented on Lynn Zawie's group OmniUpdate
"Upcoming webcast: Join Angela Cavaliere from Montgomery County Community College as she demonstrates how to perform user testing to improve overall web experience. Register today!"
Jul 12
Michael E Matzkin joined Mark Greenfield's group
Thumbnail

WordPress

This group is for all those using WordPress as both a blogging platform and as a CMS
Jul 10
Dan Bashaw commented on Mark Greenfield's group WordPress
"Hi Samuel – WordPress will be a good choice for this kind of project. Can you let us know more about what features you are thinking of adding? It seems to me that a combination of a WordPress site and tightly integrated social media channels…"
Jun 29

UWEBD has been in existence for more than 10 years and is the very best email discussion list on the Internet, in any industry, on any topic

About

© 2017   Created by Mark Greenfield.   Powered by

Badges  |  Report an Issue  |  Terms of Service