University Web Developers

University Web Developers

We are in the initial stages of project planning for a web CMS implementation in FY2014.  As we begin to develop our project planning documentation, we are somewhat struggling to come up with meaningful, measurable metrics for determining success of our project.  So far, we are considering measuring: 1) the percentage of trained content managers that are "actively" using the system once implemented, and 2) the percentage of trained content managers who are "satisfied" or "very satisfied" with the usability and functionality of the CMS, based on their responses to an online survey.

Can anyone else share some metrics they have used to measure the success of a CMS implementation?

Thanks for your help~

Chris

Views: 1003

Reply to This

Replies to This Discussion

Hi Chris,

I have some questions to consider when determining the best way to measure success of a new cms. I'll send you an email that may help.

Annette

Thanks, Annette!

Hi Annette -- any chance you could share a version of your questions here? It might be very helpful to those of us contemplating CMS changes and upgrades. Thanks!

Hi Daniel,

The measurement of success is based on the reason for the change of CMS in the first place. Is the CMS upgrade part of an overall redesign and updated information architecture? Or is it a stand alone project? Are you moving from having no CMS into one? Are you moving from one certain CMS to another due to contributor difficulties, development standstill or poor service?

Basically, it depends on what you are looking to measure and what your definition of success is being based on.  Also, you can compare the site/page updates before and after CMS implementation.

We get hired as a consultant many times to help zero in on all the pain points within and organization, analyze data, conduct user ability audits, and consolidate a schools goals which we then recommend a CMS that is best suited for their needs.   Since we have an extensive history of experience in higher ed our insight and contribution is quite valuable. It allows for our clients various departments to be heard and considered before making such a major decision.

Hope that helps! 

As Annette said, it depends on why you're doing it. What are the problems that need to be solved, and what are the outcomes that can be measured? I'm planning to switch to a CMS from not having one this coming year, and most of our issues are around quality control. I'll be looking at things like broken links, misspellings, web writing quality and internal standards compliance, information accuracy, etc., as well as bottom line metrics like conversions.

We are also transforming our web this year with new visual design system and CMS.  We should definitely all collaborate on drivers, best-practice, planning, and execution.

Our program has three high level objectives:

  • Provide an unparalleled authoring and publishing experience
    • Give author more powerful and easier to use tools
    • Remove IT from all publishing tasks
    • Remove on technology knowledge requirement from the authoring process
    • Measures: volume of new content and updated content, IT ticket rates, 
  • Deliver leading edge user experiences
    • Improve "findability" of content
    • Improve UX tailored to persona type
    • Be exceptional across multidevices
    • Measure: visitors, pageview, time on page, bounce rates, mobility satisfaction,content reuse,etc
  • Build a strong web builder community
    • Train users on UX, usability, content strategy, etc
    • Audit and support better content and UX
    • Measures: active users, training volume, self-support rates, seminar attendance,

I've done both. With positive results. And you can adjust according to feedback. 

How are you defining "actively using" the system? 

What constitutes a  "trained" content manager? And of course, what determines "satisfaction?"

Have you thought about it from an output perspective? How many web pages effectively published/maintained? 

Thanks to all for your responses.  

George-

"Actively using" the system means: that content manager's pages are being maintained/updated (evidenced by no outdated content) and they aren't coming to IT for those updates.

A "trained" content manager means they've gone through whatever training we and/or the vendor has provided them and they are "actively using" the system as defined above.

"Satisfaction" is measured via a post-implementation online survey of the content managers.  The question(s) will provide a 5 point range of responses, from "very dissatisfied" to "very satisfied".

We hadn't necessarily thought about it from an output perspective, not knowing a good way to measure/quantify that.  I struggle with the true worth or value of an absolute number like "web pages effectively published/maintained".  Couldn't you have a high number for that and still have users really unsatisfied with the process/system for getting their pages updated?

The amount of post-training assistance hours that are needed with content managers may be a helpful metric to track as well. You can (perhaps) learn something about both user "activity" and success of the training component.

Number of page revisions and length of days in approval processes may be good metrics to look at quarter over quarter, or whatever interval makes sense for you- In other words, as we progress, did we see the former increase and the latter decrease? etc.  I think those might help you make statements about the relevance and up-to-date-ness of your content.

What are the overall goals of the project, aside from implementation. Why bring a new CMS on board ? Was it to make content upkeep more effective? To address back end issues? Look to tie metrics to those higher goals as well.

While it's generally not the primary justification for implementing a new web CMS, it's almost inevitable that doing so will lead to changes in your consumer-facing web design regardless of what your current site architecture may be. That being that case, it's also helpful to include that perspective in your project objectives. What can you achieve along those lines in the CMS implementation process including such objectives as migration to responsive design, abandonment of outdated content, integration of social media, or improvement of site architecture and usability? An entire set of metrics surrounding the consumption side of the system may be appropriate.

Ultimately, you certainly should review contributor metrics as well, which will be heavily influenced by the culture of the organization. Those include such characteristics as the autonomy of contributors, their comfort level with web editing tools, and the organization's business model and resultant workflows. Ultimately, you'll be able to measure the success from the contribution side by how active your users are on the new system, their comfort level with it, and the consistency of the subsequent content based on the design, style, and workflow parameters you develop.

RSS

Elsewhere

Latest Activity

Allison Howard is now a member of University Web Developers
Friday
Lauren Zakich commented on Lynn Zawie's group OmniUpdate
"Planning a dream kitchen is like redesigning a website. It's easy to change the colors, but if the content doesn't provide what users need, your site visitors will not find value. So where do you start?"
May 12
Lauren Zakich commented on Lynn Zawie's group OmniUpdate
"When thinking about valuable content for your higher ed site, try testimonials and quotes to attract prospective students. Download the latest E-Expectations report today. "
May 11
Lauren Zakich commented on Lynn Zawie's group OmniUpdate
"Check out more of these stats by downloading our latest E-Expectations Report today!"
May 4
Lauren Zakich commented on Lynn Zawie's group OmniUpdate
"Your website’s voice helps drive your brand and deliver consistency across your site. In our latest blog post, Jim Heiney from Lock Haven University shows how to keep that consistency using OU Campus."
May 2
Fabio posted a discussion

Top 200 Universities in Facebook

Just a brief note to inform all University developers that we have just published a new ranking of the top 200 Universities in Facebook based on the number of likes (fans count) each Facebook page has. Visit http://www.4icu.org/top-universities-facebook/For the US listing of all Universities in Facebook and their fans count popularity please visit…See More
May 2
Lauren Zakich commented on Lynn Zawie's group OmniUpdate
"New blog post! Find out what prospective students are wanting to find on your website."
Apr 28
Kathy Nix posted a discussion

user levels

Is there anyway you can edit a user level?  We have level 8 users and want to add "Add to Dictionary" without opening every user and clicking on the Add to Dictionary box.See More
Apr 26
Doug Thompson posted a discussion

Solution for deluge of daily emails?

So way back in "the day" (eight or so years ago), our employee/student email inboxes were routinely deluged with 40+ individual email messages per day due to the "campus-wide" email lists being open for anyone here to send messages to.Enough people eventually decried the situation, so we came up with an email/website "publication" that was basically akin to a "daily digest email" of what were originally individual messages.This was highly successful and took a large part of the burden off of…See More
Apr 21
Andrew Soderberg replied to Mark Greenfield's discussion The UWEBD Social Network Will Live On
"Mark, Just a suggestion regarding a sustainable future for UWEBD (software platform). When I was at OmniUpdate we migrated from Ning to SocialEngine. SE has a Ning 2 import tool: http://get.socialengine.com/ning/ The process was pretty smooth for…"
Apr 21
Christopher Snizik is now a member of University Web Developers
Apr 18
Lauren Zakich commented on Lynn Zawie's group OmniUpdate
"Our 2017 OmniUpdate User Training Conference was a huge success! For a recap of the event, head over to our blog. "
Apr 17
Profile IconChris Amelung and Derek Pasnick joined University Web Developers
Apr 10
Barb Iannucci replied to Dean Hartman's discussion Best CMS option
"I'm interested in this as well..."
Apr 4
Dean Hartman posted a discussion

Best CMS option

It's time for us to move away from our current CMS, and I was wondered what is working best for others: a pre-packaged solution, or building your own with WordPress, Drupal or ...?See More
Apr 4
Cindy is now a member of University Web Developers
Apr 1
Profile IconDean Hartman and Laura T joined University Web Developers
Mar 28
Tarekegn Nibret is now a member of University Web Developers
Mar 15
Scott Dailey is now a member of University Web Developers
Mar 10
Lauren Zakich commented on Lynn Zawie's group OmniUpdate
"Our presenters at the 2017 OmniUpdate User Training Conference are eager to share their wisdom! See a special announcement about our esteemed keynote speaker, and find out what our presenters are most excited to share in their sessions in our latest…"
Mar 8

UWEBD has been in existence for more than 10 years and is the very best email discussion list on the Internet, in any industry, on any topic

About

© 2017   Created by Mark Greenfield.   Powered by

Badges  |  Report an Issue  |  Terms of Service