Curious to know if any one at your university/college are using webkeys. How successfully are they being used? Any tracking recorded?
Received a request from our admissions department to purchase some that will be handed out at conferences and college fairs. The purpose is to decrease amount of printed materials (which will cut cost on printing and shipping) counselors lug around to these events.
Potential students would be given a smaller brochure and a webkey that will direct them to the admissions web page. With so many students using their mobile devices more I'm not convinced they would want a tchotchke of limited use like this. Seems easier to plug in a friendly URL or utilize a QR code instead.
I'd love to hear others experiences.