SVA - anyone using this for their marketing campaigns

[Dan Demmons]

Hello everyone,

I'm wondering if anyone is using SVA to help assist with their marketing efforts? Brief info on what SVA is - http://www.carnegiecomm.com/blog/non-traditional-student-audiences-...

Here's a company that provides assistance with incorporating SVA- http://www.semcasting.com/

I've a school interesting in potentially using SVA to help them more accurately target potential customers/students and was wondering if anyone had any experience with SVA and what your thoughts were on it? 

Personally, knowing the fluid nature of ip addresses, i'm wondering if this really is a valid way to gather information re: potential customers. Doesn't feel like it to me. 

Any feedback or info, greatly appreciated.

Thank you,

-Dan

Dan Demmons

Director, Web Services
Providence College