University Web Developers

University Web Developers

I started a department Twitter account in April 2009. At the time and until recently I imagined I would be tweeting until Twitter was no longer an essential communication tool for me. However I am now faced with the challenge of deciding what to do with that department Twitter account because I am leaving my position.

Do I close it? Do I leave it open and hope my replacement carries on? Do I escalate its importance and significance and insist they try to find someone who can effectively use Twitter for department marketing and communications?

A) it does not seem likely that they will post the job and acquire applicants soon enough that I could be involved in the interview process

B) unfortunately, my bosses don't really 'get' what it is I do. All they know is that things run smoothly, we have an increasing number of program applicants each year, and our department website ranks fairly high in search engine results. Therefore, they are not likely to know what questions to ask in an interview re social media marketing strategies.

C) I started the dept Twitter account on a whim, to see what would happen. Interest in Twitter among hospitals, medical schools and medical professional organizations has grown rapidly since then and we have a solid following. My opinion is that we are a responsible and respectable Twitter presence but not crucial to medical education or health care. If 'we' stopped tweeting, I doubt anyone would mourn. However the Twitter presence does push us up in search results and we do get a fair amount of web traffic via Twitter and my Ow.ly links (according to WebTrends reports).

What would you do?

Tags: Twitter, exit_strategy

Views: 25

Reply to This

Replies to This Discussion

That is a tough one. I'd document or link how to login and disable the account. That way the new hire would have the option of continuing it with the followers or shutting down the account themselves should they not wish to continue with it.
Nice. That is something I hadn't considered.

I do have a Twitter feed on our dept web page. I guess I would remove that so it doesn't zero-out after a few weeks of no activity.
I started drafting a list of my web 2.0 innovations and outlined the my routine to keep everything going.
I am detailing daily, weekly and bi-monthly tasks (web calendars, Twitter Linkedin, Facebook, Delicious, public forums, intranet blog, etc) and detailing quarterly and annual reviews (faculty lists, faculty pages, web trends, etc). All together it reads like a job description in and of itself.

Amazingly, I just picked up all these tasks over the last 4 years and integrated them into my routine. Writing everything down and sketching out my routine really shows how much time and effort it takes to manage it. It has been an interesting exercise!

It sounds like you started twitter as a pilot "on a whim" and it has worked out successfully. So your supervisor didn't ask you and it wasn't formally a project expecting certain outcomes.

How about a short report to your supervisor explaining what you did, what the outcomes were, and a recommendation whether to continue it. They can then get some buy-in which will help motivate the new person to keep tweeting.

 

Thanks, Rich. I added backupmytweets this week. I will do as you suggested as well as download the backup to show what I have tweeted over the last 18 months. I have data from WebTrends and HootSuite showing efficacy as well.

RSS

Elsewhere

Latest Activity

Michael Lupi posted a discussion

Front-end Web Developer at Tufts University

Department Summary: Digital Communications, a department under University Relations, is responsible for creating and implementing the university's top-level digital communications strategy; managing internal and external online communications channels; and developing content, tools and services for Tufts.edu and related sites. Our audiences include students, prospective students, parents, alumni, faculty, staff, donors and external media.The team manages the university's homepage and upper…See More
4 hours ago
Michael Lupi is now a member of University Web Developers
5 hours ago
Erin Leavitt commented on Lynn Zawie's group OmniUpdate
"OmniUpdate will be closed tomorrow and Friday for the Thanksgiving holiday. Business will resume as usual on Monday. We wish you all a happy holiday!"
6 hours ago
Erin Leavitt commented on Lynn Zawie's group OmniUpdate
"Great to have San Diego Mesa College join us. Please welcome them to the OU Campus user community!"
7 hours ago
Aparna Shrivastava is now a member of University Web Developers
Monday
Erin Leavitt commented on Lynn Zawie's group OmniUpdate
"Our customer, Eric Li from Wharton County Junior College, shares his experience presenting on WCJC's Faculty Website. Read it now! "
Friday
Pamela Riesmeyer joined Mark Greenfield's group
Thumbnail

Accessibility

This group is for all those interested in Web Accessibility.See More
Friday
Erin Leavitt commented on Lynn Zawie's group OmniUpdate
"The OmniUpdate family is happy to welcome Bard College at Simon's Rock! "
Nov 20
Tim Yandel is now a member of University Web Developers
Nov 20
Mahmud Rahman is now a member of University Web Developers
Nov 18
Erin Leavitt commented on Lynn Zawie's group OmniUpdate
"Please help us welcome our newest customer, Butler County Community College! Thanks for joining us."
Nov 17
Erin Leavitt commented on Lynn Zawie's group OmniUpdate
"Are you working to increase your institution’s ranking in search results? Read today's blog post to learn how!"
Nov 12
Ronna Johnston posted a status
"Is anyone willing to share their RFP for a Content Management System? We are pursuing a university -wide tool. Thanks in advance."
Nov 12
Jonathan Thompson posted a discussion

Front End Developer--Johns Hopkins University

The Front End Developer is part of a team that provides development, analysis of websites, web-based applications, and web-based services in support of the work of the Johns Hopkins University Office of Communications and reports to the Director of Digital Strategy.The primary duties and responsibilities of the job include:Works at high programming and creative level, demonstrating proficiency in interpreting graphic visual or interaction designs using modern web standards and technologies…See More
Nov 11
Erin Leavitt commented on Lynn Zawie's group OmniUpdate
"There’s still time to submit your Topic Table proposal for OUTC15. For more information or to submit, visit our Call for Proposals page. Don't miss your chance to receive ½ off registration.The deadline for submissions is…"
Nov 10
Jonathan Thompson is now a member of University Web Developers
Nov 10
Erin Leavitt commented on Lynn Zawie's group OmniUpdate
"Have you seen The University of South Alabama’s awesome News System? It’s responsive! southalabama.edu/news"
Nov 7
richard ota joined Mark Greenfield's group
Thumbnail

WordPress

This group is for all those using WordPress as both a blogging platform and as a CMS
Nov 6
richard ota joined DNI's group
Thumbnail

Cascade Server CMS

For folks who use (or are interested in) Hannon Hill's Cascade Server CMS productSee More
Nov 6
richard ota joined Lynn Zawie's group
Thumbnail

OmniUpdate

Share your experiences using OmniUpdate CMS
Nov 6

UWEBD has been in existence for more than 10 years and is the very best email discussion list on the Internet, in any industry, on any topic

About

© 2014   Created by Mark Greenfield.

Badges  |  Report an Issue  |  Terms of Service