I started a department Twitter account in April 2009. At the time and until recently I imagined I would be tweeting until Twitter was no longer an essential communication tool for me. However I am now faced with the challenge of deciding what to do with that department Twitter account because I am leaving my position.
Do I close it? Do I leave it open and hope my replacement carries on? Do I escalate its importance and significance and insist they try to find someone who can effectively use Twitter for department marketing and communications?
A) it does not seem likely that they will post the job and acquire applicants soon enough that I could be involved in the interview process
B) unfortunately, my bosses don't really 'get' what it is I do. All they know is that things run smoothly, we have an increasing number of program applicants each year, and our department website ranks fairly high in search engine results. Therefore, they are not likely to know what questions to ask in an interview re social media marketing strategies.
C) I started the dept Twitter account on a whim, to see what would happen. Interest in Twitter among hospitals, medical schools and medical professional organizations has grown rapidly since then and we have a solid following. My opinion is that we are a responsible and respectable Twitter presence but not crucial to medical education or health care. If 'we' stopped tweeting, I doubt anyone would mourn. However the Twitter presence does push us up in search results and we do get a fair amount of web traffic via Twitter and my Ow.ly links (according to WebTrends reports).
What would you do?