University Web Developers

University Web Developers

I started a department Twitter account in April 2009. At the time and until recently I imagined I would be tweeting until Twitter was no longer an essential communication tool for me. However I am now faced with the challenge of deciding what to do with that department Twitter account because I am leaving my position.

Do I close it? Do I leave it open and hope my replacement carries on? Do I escalate its importance and significance and insist they try to find someone who can effectively use Twitter for department marketing and communications?

A) it does not seem likely that they will post the job and acquire applicants soon enough that I could be involved in the interview process

B) unfortunately, my bosses don't really 'get' what it is I do. All they know is that things run smoothly, we have an increasing number of program applicants each year, and our department website ranks fairly high in search engine results. Therefore, they are not likely to know what questions to ask in an interview re social media marketing strategies.

C) I started the dept Twitter account on a whim, to see what would happen. Interest in Twitter among hospitals, medical schools and medical professional organizations has grown rapidly since then and we have a solid following. My opinion is that we are a responsible and respectable Twitter presence but not crucial to medical education or health care. If 'we' stopped tweeting, I doubt anyone would mourn. However the Twitter presence does push us up in search results and we do get a fair amount of web traffic via Twitter and my Ow.ly links (according to WebTrends reports).

What would you do?

Views: 35

Reply to This

Replies to This Discussion

That is a tough one. I'd document or link how to login and disable the account. That way the new hire would have the option of continuing it with the followers or shutting down the account themselves should they not wish to continue with it.
Nice. That is something I hadn't considered.

I do have a Twitter feed on our dept web page. I guess I would remove that so it doesn't zero-out after a few weeks of no activity.
I started drafting a list of my web 2.0 innovations and outlined the my routine to keep everything going.
I am detailing daily, weekly and bi-monthly tasks (web calendars, Twitter Linkedin, Facebook, Delicious, public forums, intranet blog, etc) and detailing quarterly and annual reviews (faculty lists, faculty pages, web trends, etc). All together it reads like a job description in and of itself.

Amazingly, I just picked up all these tasks over the last 4 years and integrated them into my routine. Writing everything down and sketching out my routine really shows how much time and effort it takes to manage it. It has been an interesting exercise!

It sounds like you started twitter as a pilot "on a whim" and it has worked out successfully. So your supervisor didn't ask you and it wasn't formally a project expecting certain outcomes.

How about a short report to your supervisor explaining what you did, what the outcomes were, and a recommendation whether to continue it. They can then get some buy-in which will help motivate the new person to keep tweeting.

 

Thanks, Rich. I added backupmytweets this week. I will do as you suggested as well as download the backup to show what I have tweeted over the last 18 months. I have data from WebTrends and HootSuite showing efficacy as well.

RSS

Elsewhere

Latest Activity

Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Did you know your website’s user experience can impact your marketing efforts? Learn how to assess UX and make it a top priority in today's blog post! "
Jul 20
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"We welcome our friends at Kentucky Community & Technical College System to the OmniUpdate family! "
Jul 19
Profile IconPaul Paire and Amy M Andrade joined University Web Developers
Jul 18
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Spelling errors, broken links, weak SEO, and accessibility issues can negatively affect your site visitors’ user experience. Learn how OU Insights continually monitors these areas and helps keep visitors on your site in today's blog post! "
Jul 13
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Giving a warm SoCal welcome to our newest family member, Chabot-Las Positas Community College District! "
Jul 12
Bryce Anderson is now a member of University Web Developers
Jul 12
Profile IconJeannette Modic and Lisa Jones joined University Web Developers
Jul 11
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Are you meeting the high expectations of your technologically savvy site visitors? Found out how to elevate their user experience by focusing on six key areas in today's blog post. "
Jul 7
Cathy Wooten is now a member of University Web Developers
Jul 6
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Train 300+ content contributors after not one, but two website redesigns? No problem! Discover University of Arkansas Cooperative Extension Service’s recipe for success in today's blog post. "
Jun 29
Colleen Brennan-Barry posted a discussion

HighEdWeb 2016 welcomes LeVar Burton, Kimberly Bryant, more

HighEdWeb is very pleased to announce our outstanding 2016 Annual Conference keynote speakers: Kimberly Bryant, Aspen Institute Fellow and founder of Black Girls CODE, and LeVar Burton, actor, director and educator.We’re also excited to share our full presentation schedule, which includes more than 70 presentations given in 7…See More
Jun 29
Sara Clark posted discussions
Jun 28
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Are your digital marketing campaigns effective? Learn how to measure the success of your digital efforts in this Thursday’s Higher Ed Live episode at 1PM ET with Jon Anspaugh from Oral Roberts University! "
Jun 28
Scott Knauer is now a member of University Web Developers
Jun 23
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Get the story behind our newest module OU Alerts and how our customers are helping shape its future in today's blog post! "
Jun 22
Vivek G. Bharathan is now a member of University Web Developers
Jun 21
Marc Boman joined Paul Branham's group
Thumbnail

Community Colleges

Discussions and such pertaining to the unique situations that present themselves to Community Colleges.
Jun 20
Marc Boman joined Mark Greenfield's group
Jun 20
Dan Demmons posted a discussion

SVA - anyone using this for their marketing campaigns

Hello everyone,I'm wondering if anyone is using SVA to help assist with their marketing efforts? Brief info on what SVA is - http://www.carnegiecomm.com/blog/non-traditional-student-audiences-cant-find-them-build-them/Here's a company that provides assistance with incorporating SVA- http://www.semcasting.com/I've a…See More
Jun 16
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Looking for the secrets to success for a website redesign? Check out our latest blog post for some great tips! "
Jun 15

UWEBD has been in existence for more than 10 years and is the very best email discussion list on the Internet, in any industry, on any topic

About

© 2016   Created by Mark Greenfield.   Powered by

Badges  |  Report an Issue  |  Terms of Service