Is anyone else noticing traffic decreases on their college or university sites in the 3rd and 4th quarters of this year (compared to 2011)? Any thoughts as to why?
Yeah, we're down 4% in visits and pageviews site-wide this year. Last year we were flat, and that was after seeing 5-10% growth over the few years before that.
The more I hear others mention this, the more I think its a technical issue or something related to privacy that was updated in browsers.....but so far I haven't found anything to validate those thoughts.
There are a million reasons "traffic" could decrease (it also very much depends on how you define "traffic).
Also keep in mind, between the growing movement towards Do-Not-Track, and regulations in the EU regarding cookie usage, you absolutely should expect to see decreases in "traffic." That's why you should focus on conversions and goal tracking.