Here at East Stroudsburg University we're in the process of trying to convert our twitter account into a campus wide text message system for things like news and events.
The basic premise is to advertise, "Text 'follow @esuniversity' to 40404 to sign up!" and go from there.
Is anyone else using twitter (or any similar technology) in this manner? We're also trying to decide on a name for the 'system', and the best way to advertise it. We're creating flyers and mailings to put around campus and in student mailboxes.
I'm anxious to hear your responses,
Social Media Ambassador
East Stroudsburg University