University Web Developers

University Web Developers

Our college is looking at offering a URL shortening service. If your college/university has implemented a URL shortening service, can you share your experience?

1. Can you tell me what prompted your college to develop the URL shortener? We’re discussing it now and there are several people who have asked why we don’t just use a 301 redirect.

2. Our plan was to offer the URL shortener to only staff through the portal, but I notice the University of Nebraska - Lincoln URL shortener application is public. Can you share your university’s thoughts on the public vs. private URL shortener?

3. What requirements did your users have for the URL shortener? We’ve looked at and as our models, and like the feature that offers of being able to change the page link after the URL has been created.

Deborah Edwards-Onoro
Web Services
Washtenaw Community College
Ann Arbor, Michigan

Views: 864

Reply to This

Replies to This Discussion

At the moment we do shorten it to but it has to be requested and approved and is usually for campaigns.

Otherwise, I use as part of Hootsuite and, just so that that we can still keep track of and measure click-throughs.
Great thread, and very timely (even though the original is a year old...)

Ohio State University is about to launch a URL shortening service for our faculty, staff, and students. I was wondering if anyone has considered a "Terms of Service" agreement for the URL shortening service. Bitly and others have this, and I wondered what your thoughts are on the need for a university to provide this/protect itself.

-don't violate copyright, -don't link to malware, -don't post libelous, profane, illegal content, etc...
What about Pro? You have to make a request for their Pro service and then you can create your own branded URL shortener. I *think* UCLA created their URL shortener through the Pro platform:

I just got granted a Pro account but haven't had a chance to set it up -- anyone else's thoughts on Pro?
Hi Naveen. Yes, UCLA partnered with Pro to create We also created our own API so that developers could use in a more automated fashion as well. Pro is free and the development time is relatively quick to implement. We've had great feedback and usage from it.

You can read more about it here:
We created our own here at FHU. We did it primarily to have an "" address when shortening URLs for our social media outlets.

Ours is public, but we just don't advertise it outside of our campus community. We also added an API to it so it could be integrated with other web projects and our CS students could use it if they wished.
At Naz we implemented in Django. It was one of the simplest Django projects ever. We demonstrated it at the HighEdWeb conference in 2009 and made the source code available. (pardon the archaic design). is for internal consumers to be able to create short URLs for specific campaigns. The system records who created the URL, which is useful when there is a contentious slug (the word "global" is very popular), and slugs can be set to "expire" after a campaign has ended.
I have been looking into creating our own service - so I have been reading this with interest. Some good pointers.

I had started my own research with this article

Is anyone, using the shortener for only faculty and staff, using CAS to authenticate?

Are you limiting them to your .edu URLs/site for shortening?

Are you automating URL shortening when someone uses a service like to use your tinyURL instead of the



(always late to the party)



Latest Activity

Rachel Burt commented on Lynn Zawie's group OmniUpdate
"With graduation 2018 in (or almost in) the books, it’s time to turn your attention to all the projects you didn’t get around to the last year. "
Rachel Burt commented on Lynn Zawie's group OmniUpdate
"Join Josh from VisionPoint on our next webcast to learn SEO basics and how to position your content in the best way possible. Register today! "
Holly LaRose-Roenicke posted a discussion

Looking for inexpensive job intake/ work request tools. Anything Office 365?

We are part of University Communications and are looking for a tool or product to take in job requests, project requests, etc. Would prefer something that allows a feedback survey that asks for client satisfaction upon job completion. What are you using? What do you like about it?See More
May 18
Rachel Burt commented on Lynn Zawie's group OmniUpdate
"Does your school have international students? Have you received website inquiries from prospective students living overseas? Do any of your alumni and donors live abroad? "
May 15
Katie Ryan-Lambert joined Mark Greenfield's group
May 14
Rachel Burt commented on Lynn Zawie's group OmniUpdate
"With the release of OU Campus version 10.8, Snippets are even better! "
May 11
Rachel Burt commented on Lynn Zawie's group OmniUpdate
"What do higher ed mission statements and refrigerator magnet poetry have in common? "
May 10
Rachel Burt commented on Lynn Zawie's group OmniUpdate
"Your site shouldn't be a refrigerator door showcasing your accomplishments. In our next webcast, learn how to request and create better content to meet your site goals! Register today"
May 9
Rachel Burt commented on Lynn Zawie's group OmniUpdate
"Drupal has once again made news with two vulnerabilities that make cyberattacks easy. Is your CMS safe? "
May 8
Rachel Burt commented on Lynn Zawie's group OmniUpdate
"If your website, and specifically the content you’re showcasing, isn’t serving your marketing goals, you’re missing opportunities. #CMS #highered "
May 4
Katie Ryan-Lambert joined Anthony's group


Discussion about Plone CMS.
May 2
Katie Ryan-Lambert is now a member of University Web Developers
May 1
Rachel Burt commented on Lynn Zawie's group OmniUpdate
"Accessibility should be a deciding factor when choosing a web content management system. If a CMS purchase is in your future, consider these factors. "
Apr 30
Rachel Burt commented on Lynn Zawie's group OmniUpdate
"The more you plan and anticipate issues upfront, the smoother your migration from a homegrown CMS to OU Campus will be. "
Apr 26
Profile IconKeith Castillo and Kimberly Prieto joined University Web Developers
Apr 25
Rachel Burt commented on Lynn Zawie's group OmniUpdate
"Ever wonder what other colleges and universities are doing to attract prospective students and keep faculty, staff, and existing students informed? Get some inspiration from these award winners"
Apr 23
Profile IconBrian Piper, Kim Brown and Marianne Schneider joined University Web Developers
Apr 23
Rachel Burt commented on Lynn Zawie's group OmniUpdate
"Now available in our OU Campus CMS, Global Search doesn’t require knowledge of navigating your website’s structure. It only requires general knowledge of the content or item you want to find. "
Apr 20
Rachel Burt commented on Lynn Zawie's group OmniUpdate
"For months, you’ve reviewed templates and created, deleted, and revised content for your new redesigned website. Now it’s time to move the content. "
Apr 19
Rachel Burt commented on Lynn Zawie's group OmniUpdate
"Join Caroline Roberts from iFactory for our next webcast on how to audit your content for a new CMS launch. Register today! "
Apr 19

UWEBD has been in existence for more than 10 years and is the very best email discussion list on the Internet, in any industry, on any topic


© 2018   Created by Mark Greenfield.   Powered by

Badges  |  Report an Issue  |  Terms of Service