Thursday, August 19 at 2pm, ET
St. Mary's University has pioneered the use of text communications in student recruitment. In this session, you will experience these communication techniques and understand their affect on enrollment outcomes. Text communications are 100% opt-in on the part of the prospective student.
What we learned:
- Almost everyone (about 80 percent) who opted-in for text contacts continued along and applied for admission
- Almost 50 percent of the people sending enrollment deposits by the end of June were people who had signed up to receive text contacts.
St. Mary's can now:
- Identify the most likely future students as easily as possible so they are not lost among (in this case) 35,000 total inquiries.
- Better cultivate the St. Mary's brand with those students; use the service to craft an image of St. Mary’s in the students’ minds and imaginations.
For my naturally inquisitive developer friends:
Targeted texting is a SaaS solution and 100% opt in on part of the prospective student. The interface is implemented on your .edu Web site via an iframe calling content via https from the external server. Student information collected is automated and securely transfered and integrated with your CRM or ERP system via FTPS.
Enrollment Marketing Manager
St. Mary's University
Vice President Client Services