Since there has been so much focus on web analytics lately, I would like to take another poll to identify what web analytics tools folks are using. (I know Avinash, the KPI's are more important than the tool). In addition, I would like to hear your opinion of the product and any pros/cons.
We have been using the WebTrends Analytics (OnPremises) software for several years and are now researching other options.
Thank you for any information that you can provide.
University at Albany, SUNY
We (for now) get everything we need from Google Analytics, but are starting to look at some marketing automation tools that will extend our analytics reach to off-line pieces, thus closing the proverbial loop...