Hi all. I am in charge of 5 School/Department websites within my university. We regularly reinforce that we are a "research intensive" University, which is true, but not necessarily for all the departments/schools across the University.
At the moment I am struggling with trying to satisfy the primary users (prospective and current students) of the sites while satisfying the academics belief that their research needs to occupy prime real estate on the sites.
The stats show that the research sections don't get many hits. Not surprising, since 17 year old prospective students, for the most part, couldn't care less about the research of the academics - it's only the academics who care about their work.
My question is, is it worth pushing research via a department website that is used by multiple audiences (but mostly students), or are academics still likely to go to other sources for research first - i.e. journal articles, specific academic communities, etc.
My other problem is that our academics say they don't want to discuss/publish research that is incomplete, they dont want to do discussions because any comment they make might lead someone else to some fabulous research, and they cant publish research once it's finished (because obviously it's meant for academic journals etc). So I've basically made the point that they have nothing to offer anyway, so why do they deserve so much effort and space?!
How does everyone else serve the research interests of their university? I wish we could centralise it here, but its not an option.