University Web Developers

University Web Developers

Forgive me if this has been asked before (and I suspect it has)...

What department does your "Web Office" / "Web Developement Office" / Web Communications Office" fall under?

IT? The Communications / Public Affairs / Marketing Office?

Related to that, how do you ascertian and divvy the responsibilites of the "Web Office," especially concerning "internal" versus "external" audiences (and granted those lines are increasingly blurred in this social media age).

Thanks very much

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My department is responsible for the front page as well as all branding/identity aspects of the university. Our structure:

University Advancement (my division) > Strategic Communications (my dept) > web team of 3 people amongst 6-10 print-oriented editorial staff, PMs, and graphic artists.

Each individual college here has a web person responsible for their own site. Some groups on campus only have student assistants. We have a very decentralized web presence.
It's more like each college has someone on payroll who is technically proficient enough to do web stuff, some more so than others. I'm not sure what the hierarchy looks like, but I imagine they are part of each college's administrative staff/dean's office.
My office of Web Services falls under Comm & Marketing, which is under the VP for Enrollment Managment, Marketing and Comunications. We have a staff of four and four students (3 GAs and 1 hourly). We are still ironing out responsibilities, but outside of Banner and Blackboard apps, it falls in this office.
My office, Web services, is comprised of 5 folks including myself: 1 project manager/dept head, 1 sysadmin/programmer, and 3 programmers. We report up through IT. The college's website is managed via a couple of committees, chiefly an internet strategy group comprised of most of the senior officers (Deans of Faculty, Admission, Students, Directors of IT, Public Affairs, assistant Treasurer, etc) along with 2 faculty representatives, a student representative, and several 'middle managers' like myself. That group meets monthly to set broad strategic goals, assign resources, and assess and make policy.

Day to day and technical decisions are assessed by another committee whose membership is made up from technicaly minded representatives from most of the major constituencies (Advancement, Admission, Academics, Administration, etc etc). That committee either decides issues or punts them up to the internet strategy group depending on the context.

There is no distinction between external and internal communications in terms of oversight or management. There is a fair amount of tension around resource allocation for internal versus external 'tools,' but it's all managed out of the same committee structure.

A couple of other departments have broad day to day roles on the college's site - Public Affairs, IT/Desktop Support/Database Services, and the Alumni offices especially. They report up through the same structures (the committees) and my office works closely with them on projects.
Web Marketing Office > Marketing > VP of University Advancement > President

That's how my hierarchy falls. Responsibility wise, if it's not part of the student portal (a programming project maintained by IT), then I deal with it. We have tried to decentralize some maintenance work to individual offices and departments. Those folks usually edit page content as part of a larger role (secretaries and the like), but we're still a support point.
Our structure is a bit different than most, I imagine. Primarily, that's because we're a statewide system with 16 colleges and several other entities. Though those colleges have been around a while, our consolidated system is only about 10 years old, so centralization of web responsibilities is a relatively new phenomenon here.

With that said, our system-level department ("Web Services") is a separate department under the advancement division. We're at a level equivalent to IT, Marketing (which is also in the advancement division), HR, etc. We have twelve team members currently, though several are on contracts. We're responsible for overseeing the web operations of the entire system (9,500 employees, 106,000 students). We have a director, a lead developer, an intranet manager, a lead producer, two web developers, a project coordinator, a training/support coordinator, and four web producers.

That central team is responsible for strategy, infrastructure, vendor management, support/leadership/service for the colleges, design, architecture, policy, and procedure. The colleges are responsible locally for content, training, support, and coordination with the central team.

We're responsible for managment of centrally-owned web sites, including an employee intranet. IT is responsible for student systems/ERP. Marketing is responsible for branding and messaging.
The main sites students, staff, and external sites are managed by Marketing, Communications & External Relations (MCER) with a team comprised of 1 director >> 1 marketing manager >> 1 webmaster/designer/developer that works with 3 copywriters, 2 marketing advisers and a couple graphic designers. Content is then owned by the various departments which is coordinated/filtered through MCER advisers. The advisers then act more like a PM.

In addition there are half dozen micro-sites that are maintained by approx. 5 people in Educational Technologies Dept. for on/offline curriculum-based development
The public web site at SUNY Fredonia ( is maintained by Public Relations and 200+ department web authors. Public Relations is a function of University Advancement division along with Alumni and the Foundation.

Recruitment marketing in web/email/etc is a function of Admissions, which is under the Student Affairs division.

We have very few internal-only web sites, but have identified the need for intranet/secure portal to better serve internal audiences.
Thanks all. And please forgive my delay in responding.

Fascinating to read how different college/universities are structured.

At Union College the Office of Marketing and Communications is responsible for the corner of the Web directed at "external audiences." And OMC reports to VP of "College Relations"
It is funny how things are done differently. The website is under the Marketing and Public Relations department. We maintain and managing the site. Each department has their own part of the website where they can add content to their pages. Anything web related, social media, marketing goes through this office.



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