A while ago, we attended an online UIE seminar on adhoc personas presented by Tamara Adlin. Using personas seems like a great way to make sure our web site is meeting the needs of our users and for prioritizing requests.http://www.uie.com/events/virtual_seminars/ad_hoc_personas/
However, as a community college, we are struggling to define our personas feeling like we have too many. Our college offers career degree and certificate programs, transfer programs, adult education (literacy, basic skills, etc.), ged, esl, personal enrichment (non-credit), programs for kids/youth, professional development, workforce training, small business resources, etc. all of which serve many different audiences.
Has anyone defined and used web personas for use in a web redesign project and ongoing to manage needs and priorities for their sites?