University Web Developers

University Web Developers

A while ago, we attended an online UIE seminar on adhoc personas presented by Tamara Adlin. Using personas seems like a great way to make sure our web site is meeting the needs of our users and for prioritizing requests.

http://www.uie.com/events/virtual_seminars/ad_hoc_personas/

However, as a community college, we are struggling to define our personas feeling like we have too many. Our college offers career degree and certificate programs, transfer programs, adult education (literacy, basic skills, etc.), ged, esl, personal enrichment (non-credit), programs for kids/youth, professional development, workforce training, small business resources, etc. all of which serve many different audiences.

Has anyone defined and used web personas for use in a web redesign project and ongoing to manage needs and priorities for their sites?

Thanks!

Tags: audience, persona, redesign

Views: 60

Reply to This

Replies to This Discussion

Hi Carmen-
I work with many community colleges on their web redesign projects and we develop user personas as part of our process. Most of the time, we're sure to identify no more than 2 primary user personas (for community colleges this is usually a traditional-age high school student and then an adult-aged prospective student.) Many of the audiences you list could likely be dealt with as primary personas IN THEIR OWN areas of the web site (workforce training, professional development, etc.) So yes we would also develop personas for them but only use them when designing for those specific pages. You will likely have a handful of them. However, I'd caution you about the path you may be taking to identify this list. Remember that personas are based on TASKS...what is the user coming to do? What information are they seeking? (and sometimes attitude/motivation). They are not marketing segmentations.....so many times what you think will be a separate persona often times will not.
Michelle

RSS

Elsewhere

Latest Activity

Erin Leavitt commented on Lynn Zawie's group OmniUpdate
"Tomorrow is the last day to save $100 on your registration for the 2015 OmniUpdate User Training Conference. http://omniupdate.com/outc ; "
yesterday
Erin Leavitt commented on Lynn Zawie's group OmniUpdate
"So proud of our implementations, training, and support teams for all their hard work and dedication!  Roll Out the Red Carpet: It’s Awards Season "
Thursday
Natalie Semmler joined Mark Greenfield's group
Thumbnail

Accessibility

This group is for all those interested in Web Accessibility.See More
Wednesday
Natalie Semmler joined Sveta's group
Thumbnail

CMS

Content Management System
Wednesday
Natalie Semmler joined Brian Panulla's group
Thumbnail

ColdFusion

Group for those using Adobe ColdFusion in a higher education context.
Wednesday
Natalie Semmler joined Cal Anderson's group
Thumbnail

Terminal Four Site Manager

For institutions using Terminal Four's (T4) Site Manager CMS.See More
Wednesday
Erin Leavitt commented on Lynn Zawie's group OmniUpdate
"Congratulations to Pepperdine University! They went live with 7 responsive websites, including a social hub (socialhub.pepperdine.edu/) which uses OU Mashup. Check it out: pepperdine.edu "
Wednesday
Michelle L. Monti posted a discussion

Questioning the Value of College Holiday Videos

I'm wondering what people think is the value of doing a holiday video for a college/university. What is the goal? Do schools make them simply because others are doing it? Who is the target audience - is it to maintain engagement with alums or to attract prospectives and their families? When do schools start planning them - (in September/October?) What do people see as a return on this investment of so much time?I'm asking because I have worked at one school where we made a holiday video…See More
Wednesday
Michelle L. Monti is now a member of University Web Developers
Wednesday
Erin Leavitt commented on Lynn Zawie's group OmniUpdate
"Don't miss out on this great opportunity. Participate in Real Story Group's Web Content Management Survey and get a summary of the results. "
Tuesday
Sara Clark posted a discussion

Missouri State University seeks videographer/editor

Missouri State University is accepting applications for a videographer/editor for marketing and communications.Position comes with superior benefits, including group health insurance, life insurance, retirement, tuition waivers, wellness programs and professional development opportunities. Learn more about benefits.ResponsibilitiesOrganizes, records and…See More
Monday
Erin Leavitt commented on Lynn Zawie's group OmniUpdate
"Have you heard? OmniUpdate has a Pinterest Page! We created the page to showcase our customers' awesome web pages and projects for inspiration and motivation. Learn more on our blog. "
Jan 23
Andrew Collington is now a member of University Web Developers
Jan 21
Erin Leavitt commented on Lynn Zawie's group OmniUpdate
"Lance Merker, President and CEO of OmniUpdate, reflects on our 2014 accomplishments. Read it now on the blog! "
Jan 20
Erin Leavitt commented on Lynn Zawie's group OmniUpdate
"OU Campus users, have you signed up for this month's Training Tuesday? Don't miss out. Join us Tuesday, January. 27th, 2015 at 11:00 am PT and learn how to integrate social media channels together with OU Mashup!"
Jan 19
Erin Leavitt commented on Lynn Zawie's group OmniUpdate
" If you’ve performed a search on omniupdate.com recently, you probably found our new and improved search solution! Find out why it's better on our blog. "
Jan 15
Erin Leavitt commented on Lynn Zawie's group OmniUpdate
"Joining the OU Campus user community is Jackson State Community College. WELCOME!"
Jan 13
Alisa Harrison joined Lynn Zawie's group
Thumbnail

OmniUpdate

Share your experiences using OmniUpdate CMS
Jan 12
Alisa Harrison is now a member of University Web Developers
Jan 12
Erin Leavitt commented on Lynn Zawie's group OmniUpdate
"Voltaire Santos Miran, Co-founder and CEO of mStoner, speaks to Lance Merker, OmniUpdate’s President and CEO, about changes in the higher education industry. Check it out!"
Jan 9

UWEBD has been in existence for more than 10 years and is the very best email discussion list on the Internet, in any industry, on any topic

About

© 2015   Created by Mark Greenfield.

Badges  |  Report an Issue  |  Terms of Service