University Web Developers

University Web Developers

What's your process for periodic content review?

My colleagues and I are sketching out a new process for periodic content review of our university's entire website — and we'd love to hear how you do this.

I'm not talking about the kind of review that happens when new content is created or when it's revised, but rather about setting up a process to review the kind of content that hasn't been reviewed in a while.

Some of our questions for you include:

• What specific problems and kinds of problems do you look for during your review?
• Do you define formal categories of content that get reviewed with different levels of scrutiny or at different intervals?
• What machine-based tools do you use, and when do you need a set of human eyes?
• Whom do you use to perform the human tasks (insiders, outsiders, students, volunteers, the regular web team)?
• How much do you (and your bosses) think this kind of review is worth in dollars? How do you calculate return on investment for this project?

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The absolute best place to start is with this book: Content Strategy for the Web by Kristina Halvorson. In just 172 pages she covers the what, the how, the who and the why. It hits on making the business case for content, measurement, governance, etc. In fact, if you can, get the bosses to read it to-- at least certain parts of it.

Todd

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