University Web Developers

University Web Developers

I'd love to know how various institutions have handled (or might handle) a situation like this: A local network TV news team shoots and airs a very positive 2.5-minute segment about one of our university's students. As many TV outlets do, they even provide an easy snippet of HTML to embed Flash video of the particular segment on our site. Naturally, we'd love to show our site visitors this clip, which does a good job getting at a number of our core values. But the embedded Flash video (not surprisingly) starts with a 15-second third-party ad. The ads are not offensive or problematic in any way — but some fear that embedding the Flash video on our university site will appear to be taking commercial sponsorships. They say we shouldn't embed the video but just link away to it on the network-TV site.

So my question comes down to this: Would you and your institution be willing to embed a local media outlet's positive video segment on your own webpage, even if it meant having to accept a short, prepended ad you couldn't control? Or would you link to an external site?

Views: 33

Reply to This

Replies to This Discussion

We'd say no to embedding and link to the external site. We don't allow ads on our site, and many visitors would not be sophisticated to understand that these ads were not being posted by our institution.
True, but the same problem occurs in the case of any external link, where content is beyond control — the link can go dead or content be altered at any time. Perhaps it would be less desirable to have a non-functioning viewer than a dead link, but not by much?
I (generally speaking) rarely hesitate to post them. I wouldn't put them in some place as a permanent piece of content, but I am happy to post them as news stories.

Several reasons. The first is that if it's really a great piece of content, you want to feature it. If it is showing how much your community appreciates/respects your school, then you can't buy that publicity. Also, especially if it's a local news outlet, it's some nice mutual back scratching.

I understand the fear of ads you can't control. Actually I'm usually quite conservative about that, but no legitimate site/media outlet will post ads that are offensive, I don't think. And I also think people expect ads, and are able to see them for what they are in the media embed. If links break and it's still recent enough to be concerned with, then I pull the story.
Think of it in legal terms of what "any reasonable person" would think. I'm blessed to have very reasonable people immediately around me in administration, but others may not.

Here's the funny thing about something like this:

For someone not native to the web, or an administrative official just trying to make sure they "don't get a phone call", they see this as a "something that could blow up" when really, any reasonable person would get it.

We would do it, if we had to, but generally speaking— we just get the original video file, sans commercial content, and embed it any way we see fit. Is that an option?
Good word, thanks. We're working on getting the original video, but the process is slow and uncertain (so far), and we lose the timeliness of the piece.
We've linked to the news sites for this.

And then I still get e-mails asking why we're showing a Capella or Pheonix ad before our piece...when "we're" not showing anything, it's just the news site doing a good job of targetting their ads really and not much we could do outside of buying the video and hosting it ourselves.

That would be really bad if we had embedded the player on our site and those ads started showing. But this may be more of a PFPC issue.

RSS

Elsewhere

Latest Activity

Rachel Mele commented on Lynn Zawie's group OmniUpdate
"When choosing a new CMS, to really compare one to another, think ahead to implementation. "
6 hours ago
Rachel Mele commented on Lynn Zawie's group OmniUpdate
"Is redesigning your college or university website one of your New Year’s resolutions? If yes, then maybe implementing a new #CMS should be a resolution, too. "
Jan 8
Rachel Mele commented on Lynn Zawie's group OmniUpdate
" As you consider content to include on your website, take a minute to look at the most recent higher ed data on student engagement: "
Dec 20, 2018
Trisha Salas joined Mark Greenfield's group
Thumbnail

Accessibility

This group is for all those interested in Web Accessibility.See More
Dec 15, 2018
Rachel Mele commented on Lynn Zawie's group OmniUpdate
"Join us April 14-18 in Anaheim for our 2019 OmniUpdate User Training Conference! #OUTC19 "
Dec 13, 2018
Rachel Mele commented on Lynn Zawie's group OmniUpdate
"A website redesign is about more than how your site looks; it should also take into consideration how your site engages visitors. #StartWithTheCMS "
Dec 12, 2018
Rachel Mele commented on Lynn Zawie's group OmniUpdate
"If you’re ready to make the redesign move, check out these 5 posts to help get you started"
Dec 11, 2018
Rachel Mele commented on Lynn Zawie's group OmniUpdate
"Join us for our next webcast with Jenny Slaughter from NewCity to learn about atomic design! "
Dec 7, 2018
Rachel Mele commented on Lynn Zawie's group OmniUpdate
"Being able to engage with prospective students however they access your website is the primary reason for going responsive, but there are several other important issues that a responsive site addresses. "
Dec 6, 2018
Rachel Mele commented on Lynn Zawie's group OmniUpdate
"In a website redesign, if you take time to really evaluate existing content and your content plan up front, you’ll avoid mistakes that can cost you time and resources later on. "
Nov 29, 2018
Rachel Mele commented on Lynn Zawie's group OmniUpdate
"According to the 2018 E-Expectations Trend Report, nothing turns off a potential student faster than a hard-to-navigate site or forms that take forever to fill out. "
Nov 27, 2018
Jessie Groll posted a discussion

Front End Web Developer, with Option for Flexible Work Arrangement, at Indiana University of Pennsylvania

Indiana University of Pennsylvania is looking for a talented front-end web developer to join our growing team in the Marketing and Communications Division. This position offers the possibility of a flexible work arrangement with candidates being able to telecommute up to 3 days a week.The front-end Web Developer works to support and enhance the IUP website and other digital properties and communications. Using CSS, HTML, scripting languages, and other tools the web developer is responsible for…See More
Nov 27, 2018
Rachel Mele commented on Lynn Zawie's group OmniUpdate
"According to the 2018 E-Expectations Trend Report, of the 67% of high school seniors and 68% of juniors who saw paid ads for colleges and universities, 41% of seniors and 45% of juniors actually CLICKED on the paid ads. "
Nov 20, 2018
Laura Peil is now a member of University Web Developers
Nov 17, 2018
Rachel Mele commented on Lynn Zawie's group OmniUpdate
"Does customer service matter when choosing a CMS? Just ask Sherri Davis, webmaster at Gulf Coast State College in Panama City, Florida. #HurricaneMichael"
Nov 16, 2018
Rachel Mele commented on Lynn Zawie's group OmniUpdate
"There’s no need to hire a pricey consultant to tell you if your college or university website is performing. Just ask your students. "
Nov 13, 2018
Jessie Groll posted a discussion

Thoughts on "part-time work from home" for a web developer?

This isn't a posting for a job (but hopefully that will be coming soon!)We are looking to hire a new web developer, and have gotten the OK from HR to offer this with the possibility of working from home a few days of the week, and in the office the other days. We're hoping to draw in some more candidates from outside of our local area. This is only the second position at our institution that is not fully on site, so we're in uncharted territory!I'm curious to know, does anyone work part-time…See More
Nov 12, 2018
Rachel Mele commented on Lynn Zawie's group OmniUpdate
"Join us for our next webcast with Stephen Fornal from Tarrant County College and learn how to simplify web layouts with CSS Grid and Flexbox! "
Nov 8, 2018
Rachel Mele commented on Lynn Zawie's group OmniUpdate
"Congrats to Robin Oliver of Western Carolina University for being named the 2018 AMA Higher Education Marketer of the Year! "
Nov 7, 2018
Rachel Mele commented on Lynn Zawie's group OmniUpdate
"There is a simple way to advise content contributors about writing content for your school’s website: “Go with the Flow.”"
Nov 6, 2018

UWEBD has been in existence for more than 10 years and is the very best email discussion list on the Internet, in any industry, on any topic

About

© 2019   Created by Mark Greenfield.   Powered by

Badges  |  Report an Issue  |  Terms of Service