I'd love to know how various institutions have handled (or might handle) a situation like this: A local network TV news team shoots and airs a very positive 2.5-minute segment about one of our university's students. As many TV outlets do, they even provide an easy snippet of HTML to embed Flash video of the particular segment on our site. Naturally, we'd love to show our site visitors this clip, which does a good job getting at a number of our core values. But the embedded Flash video (not surprisingly) starts with a 15-second third-party ad. The ads are not offensive or problematic in any way — but some fear that embedding the Flash video on our university site will appear to be taking commercial sponsorships. They say we shouldn't embed the video but just link away to it on the network-TV site.
So my question comes down to this: Would you and your institution be willing to embed a local media outlet's positive video segment on your own webpage, even if it meant having to accept a short, prepended ad you couldn't control? Or would you link to an external site?