University Web Developers

University Web Developers

I'd love to know how various institutions have handled (or might handle) a situation like this: A local network TV news team shoots and airs a very positive 2.5-minute segment about one of our university's students. As many TV outlets do, they even provide an easy snippet of HTML to embed Flash video of the particular segment on our site. Naturally, we'd love to show our site visitors this clip, which does a good job getting at a number of our core values. But the embedded Flash video (not surprisingly) starts with a 15-second third-party ad. The ads are not offensive or problematic in any way — but some fear that embedding the Flash video on our university site will appear to be taking commercial sponsorships. They say we shouldn't embed the video but just link away to it on the network-TV site.

So my question comes down to this: Would you and your institution be willing to embed a local media outlet's positive video segment on your own webpage, even if it meant having to accept a short, prepended ad you couldn't control? Or would you link to an external site?

Views: 19

Reply to This

Replies to This Discussion

We'd say no to embedding and link to the external site. We don't allow ads on our site, and many visitors would not be sophisticated to understand that these ads were not being posted by our institution.
True, but the same problem occurs in the case of any external link, where content is beyond control — the link can go dead or content be altered at any time. Perhaps it would be less desirable to have a non-functioning viewer than a dead link, but not by much?
I (generally speaking) rarely hesitate to post them. I wouldn't put them in some place as a permanent piece of content, but I am happy to post them as news stories.

Several reasons. The first is that if it's really a great piece of content, you want to feature it. If it is showing how much your community appreciates/respects your school, then you can't buy that publicity. Also, especially if it's a local news outlet, it's some nice mutual back scratching.

I understand the fear of ads you can't control. Actually I'm usually quite conservative about that, but no legitimate site/media outlet will post ads that are offensive, I don't think. And I also think people expect ads, and are able to see them for what they are in the media embed. If links break and it's still recent enough to be concerned with, then I pull the story.
Think of it in legal terms of what "any reasonable person" would think. I'm blessed to have very reasonable people immediately around me in administration, but others may not.

Here's the funny thing about something like this:

For someone not native to the web, or an administrative official just trying to make sure they "don't get a phone call", they see this as a "something that could blow up" when really, any reasonable person would get it.

We would do it, if we had to, but generally speaking— we just get the original video file, sans commercial content, and embed it any way we see fit. Is that an option?
Good word, thanks. We're working on getting the original video, but the process is slow and uncertain (so far), and we lose the timeliness of the piece.
We've linked to the news sites for this.

And then I still get e-mails asking why we're showing a Capella or Pheonix ad before our piece...when "we're" not showing anything, it's just the news site doing a good job of targetting their ads really and not much we could do outside of buying the video and hosting it ourselves.

That would be really bad if we had embedded the player on our site and those ads started showing. But this may be more of a PFPC issue.

RSS

Elsewhere

Latest Activity

Rachel Burt commented on Lynn Zawie's group OmniUpdate
"Ever wonder why we do what we do at OmniUpdate? "
Friday
Rachel Burt commented on Lynn Zawie's group OmniUpdate
"There is a fine line between waiting for more money, time, and staff… and waiting too long to replace your school’s web content management system.  "
Feb 13
Mel Mills is now a member of University Web Developers
Feb 12
Rachel Burt commented on Lynn Zawie's group OmniUpdate
"Accessibility is no longer an afterthought in creating a college or university website: It is an essential component in website design. "
Feb 9
Anna Prentiss is now a member of University Web Developers
Feb 8
Sara Arnold joined Mark Greenfield's group
Thumbnail

Accessibility

This group is for all those interested in Web Accessibility.See More
Feb 7
Rachel Burt commented on Lynn Zawie's group OmniUpdate
"Has your institution received an OCR letter, or does your web team live in fear of getting one? You’ll fare better by being proactive. "
Feb 7
Trisha Salas is now a member of University Web Developers
Feb 7
Rachel Burt commented on Lynn Zawie's group OmniUpdate
"Nearly 85% of our customers choose our SaaS offering and we have more SaaS customers than any other CMS in the higher ed market. "
Feb 5
Jesse Clark posted a discussion

Updating our Privacy Policy

Hello,We are looking to update our privacy policy on our website to better reflect the activities of our marketing folks and their partners. This would include things like retargeting and the potential personalization of our CRM. I was wondering if other universities have updated their privacy policies recently and could share how they crafted it? I'd like to have some sort of template before meeting with our lawyer to get their sign off.Thanks!See More
Feb 5
Rachel Burt commented on Lynn Zawie's group OmniUpdate
"Are you holding your web content management system together with Band-Aids and patches? It may be time to start your search for a new CMS to manage your higher ed website. "
Feb 2
Rachel Burt commented on Lynn Zawie's group OmniUpdate
"How does one manage a major website redesign, including the addition of a new web CMS, while keeping fellow colleagues happy during and after the process? Robert Heyser from Tarrant County College shares his experience with us. "
Jan 31
Rachel Burt commented on Lynn Zawie's group OmniUpdate
" There are plenty of opportunities to get hands-on experience with our OU Campus CMS at #OUTC18! Our workshop tracks are designed to help you choose. "
Jan 30
Sandi Arendalkowski is now a member of University Web Developers
Jan 29
Jesse Clark joined Lynn Zawie's group
Thumbnail

OmniUpdate

Share your experiences using OmniUpdate CMS
Jan 29
Rachel Burt commented on Lynn Zawie's group OmniUpdate
"Join us for our January webcast! Lin Larson from Stamats will present on how to ensure a sustainable website redesign process for your institution. Register now "
Jan 26
Rachel Burt commented on Lynn Zawie's group OmniUpdate
"The OU Campus Source Editor is a nifty feature you’ll find in your developer toolbox. See it in action! "
Jan 26
Profile IconJill St Martin, Al Nemec and Jessie Nemec joined University Web Developers
Jan 26
Rachel Burt commented on Lynn Zawie's group OmniUpdate
"When your CMS is discontinued, should you try to keep it cobbled together as long as possible, or should you start the process of looking for a new one? "
Jan 25
Leta Negandhi posted a discussion
Jan 24

UWEBD has been in existence for more than 10 years and is the very best email discussion list on the Internet, in any industry, on any topic

About

© 2018   Created by Mark Greenfield.   Powered by

Badges  |  Report an Issue  |  Terms of Service