New York state has developed it's own set of Web Accessibility Standards that all state agencies are required to follow. (See http://www.oft.state.ny.us/policy/s04-001/index.htm
One if the standards is "All text links will indicate the destination or purpose."
A common way that many UB sites link to additional information is with a "Learn More" link. See the following paragraph as an example:
UB offers students an abundance of learning choices. With close to 300 bachelor's, master's, doctoral, and professional degree programs, and myriad continuing education options, there are more academic opportunities than any other public institution in New York or New England. Our study abroad programs, internship opportunities, and special major programs (which can be individually customized) allow UB students to develop the education they want. | Learn More
IMHO, a "learn more" link does not indicate the destination or purpose. Two question for the group:
1. Do you agree that "learn more" does not provide context?
2. What are the best alternatives to avoid using a "learn more" link?