I think "above the fold" is the same as it has always been, the space on the web page where content is visible without having to scroll down. One difference today compared with years ago is more variation in user screen resolution, so the fold is located in a different place for your users.
I attended a seminar years ago put on by UIE (UIE.com) and they provided very convincing evidence from their research that users will scroll to view content below the fold provided the content above the fold is considered relevant or important to their purpose for being on that page. Since then, I have seen this discussion break off into 2 topics: design and content. Both are important, and ignoring one or the other can result in a page where users will not see content below the fold.
Yes, it is important to have your most important information above the fold but it is not necessary to have the entire site above the fold in my opinion. As long as the user can tell that there is more content below the fold they will look pending that the information above the fold pertains to them. Graphically speaking I feel it is important to imply to the user that the site continues past the fold. Usually I try to place important headers, sectional titles above the fold so that the user can tell what the information is past the fold. @Jessica I agree with you completely, architecture and design take a higher precedent but it is important to make sure your primary navigation is above or at least begins above the fold.
Greetings,What are you all doing online with "old" magazine stories? Do you delete issues after so many years? 5 years? 10? I'm torn between keeping all on for historical purposes or keeping just a few years online to simplify the site (ala Gerry McGovern.) Curious as to what you see best practices being.ThanksSara KisseberthBluffton Universitywww.bluffton.eduSee More
The HighEdWeb 2020 Accessibility Summit is a one-day, online conference about digital accessibility in higher education happening June 25, 2020, from 10 a.m. to 5 p.m. CDT.Join in to learn best practices, share stories and connect with your higher ed peers on topics including social media accessibility, web development, user experience and more. Sessions are designed to boost knowledge at every level, from accessibility beginners to technical experts. Conference registration is $25, with…See More
October 19-20, 2020https://2020.highedweb.org/#HEWeb20 Join us ONLINE for HighEdWeb 2020, the conference created by and for higher education professionals across all departments and divisions. Together we explore and find solutions for the unique issues facing digital teams at colleges and universities. In 2020, the Conference will be held completely online, offering multiple tracks of streamed presentations, live…See More
October 18-21, 2020 in Little Rock, Arkansas, USAhttps://2020.highedweb.org/#HEWeb20 Join us for HighEdWeb 2020, the conference created by and for higher education professionals across all departments and divisions. Together we explore and find solutions for the unique issues facing digital teams at colleges and universities. With 100+ diverse sessions, an outstanding keynote presentation, intensive workshops, and engaging networking events,…See More
The 2020 Annual Conference of the Higher Education Web Professionals Association (HighEdWeb) will travel to Little Rock, Arkansas, this October 18-21 — and the call for proposals is now open! As a digital professional in higher education, we know you have great ideas and experiences to share. From developers, marketers and programmers to managers, designers, writers and all team members in-between, HighEdWeb provides valuable professional development for all who want to explore the unique…See More