A place to discuss marketing tactics for admissions or development on the web in higher education, whether it be features on your website, blogs, boards, chat, email marketing, social networks, etc...
Website: http://tech.groups.yahoo.com/group/emarketingcollege/
Members: 91
Latest Activity: Jan 7, 2013
Started by Lisa May 30, 2012.
Started by Karlyn Morissette Mar 27, 2008.
Comment
How to implement a digital marketing strategy when people believe that digital strategy equals to Google Adwords campaign plus banners in every site they could paste them?
I've tried what Karen Summers said but they still want to use paper and tv instead of digital channels.
Anyone Have tried multichannel efficiency tracking to prove the value of digital strategies?
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