University Web Developers

University Web Developers

eMarketing in Higher Education

Information

eMarketing in Higher Education

A place to discuss marketing tactics for admissions or development on the web in higher education, whether it be features on your website, blogs, boards, chat, email marketing, social networks, etc...

Website: http://tech.groups.yahoo.com/group/emarketingcollege/
Members: 91
Latest Activity: Jan 7, 2013

Well, I've no clue if this thing will gain any traction, but I am always looking for a place to discuss the web as a marketing tool in higher education, whether that be for prospective students, alumni or anyone in between.

Discussion Forum

Social Media Icons - rules for branding/re-use

Started by Lisa May 30, 2012.

How do you market something that has no clear marketing plan?

Started by Karlyn Morissette Mar 27, 2008.

Comment Wall

Comment

You need to be a member of eMarketing in Higher Education to add comments!

Comment by Eduardo Mendoza on May 9, 2012 at 4:47pm

How to implement a digital marketing strategy when people believe that digital strategy equals to Google Adwords campaign plus banners in every site they could paste them?

I've tried what Karen Summers said but they still want to use paper and tv instead of digital channels.

Anyone Have tried multichannel efficiency tracking to prove the value of digital strategies?

Comment by Shirley Busby on November 14, 2010 at 10:16pm
Hi. I maintain two websites : 1) Master of Arts in Counselling Psychology program and 2)a graduate level theological school. I am pretty much on my own as how to market these online. Am taking courses in web technologies at a tech institute in the Vancouver area. The business course in web design has helped me to create both a business plan and marketing plan for my websites. I've also learned how to do a cost-analysis for what I should be paid to create and maintain sites. The pay never matches the expectation.
I also do admissions and have been somewhat successful in keeping students coming. Am willing to share my marketing strategy with anyone who is interested.
Comment by Julie Strothman on April 21, 2010 at 10:48am
Hi. Does anyone have any recommendations for a strong search engine marketing firm?
Comment by Karen Summers on August 4, 2008 at 3:34pm
One really great way to show the value of using a website for marketing and recruitment of prospective students is to show a "cost per lead" analysis. Compare all traditional marketing costs (newspaper, TC, etc.) with the cost of inquiry through a website that has "natural" search engine results.

At my college we're averaging pennies per lead versus thousands for some of our traditional marketing campaigns. The office of enrollment management (me) owns and maintains this web presence.

I'd be happy to share how I got $90,000 for a new site in 2009.

PS- make you marketing plan based on your enrollment goals, then work back to see how many students you need to recruit to pay for the marketing, the rest you can use to buy beer for your team ;-)
Comment by McGee on July 25, 2008 at 12:15pm
I am looking for stats/info on making the case to the university admins that they have a very critical marketing tool that they are under-utilizing...doesn't anyone have stats/info on how the web has increased funding/admissions etc for universities?
 

Members (89)

 
 
 

Elsewhere

Latest Activity

Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Have you seen The University of South Alabama's new online course catalog? It integrates with Banner. Looks sharp! Check it out. "
Wednesday
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Congrats to Oklahoma City Community College on going live with their new responsive online course catalog! "
Monday
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Curious about what's going to be in the 2015 E-Expectations Report? Get some hints in today's blog post! "
Aug 20
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Big congrats to Butler County Community College on going live in OU Campus last week with their new responsive site. Looks amazing! Check it out: bc3.edu "
Aug 20
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"HUGE shout-out to Hope College on going live in OU Campus with their new responsive site, which Includes a course catalog, calendar, directories, news center, and much more! Check it out: hope.edu "
Aug 18
Howard Hanna posted a discussion

Cloud Providers: Acquia or Pantheon?

We're considering moving a lower-trafficked site with a fairly vanilla Drupal install to a cloud provider and are wondering whether to go with Acquia or Pantheon.Which would you choose?See More
Aug 18
Profile IconJanine Sazinsky and Cynthia Rodriguez joined University Web Developers
Aug 14
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"#OUTC16 dates and location have been announced!! Get the scoop on our blog! "
Aug 13
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Southwest Mississippi Community College has joined the OmniUpdate family. Hip hip hooray!! #weloveourcustomers‬"
Aug 11
Howard Hanna posted a discussion

Site Search: Evaluating and Testing

Amherst College is considering switching the search engine we use on our website (Drupal) from Google Search Appliance (GSA) to Google Custom Search Engine (CSE). We are considering using Google Tag Manager (GTM) for A/B testing of GSA and CSE. We are configured to seamlessly switch between the two search options.Does anyone have ideas, resources, or a checklist you've used for testing the site search and gauging relevancy?If not GTM for A/B testing, any recommendation on what else to use?All…See More
Aug 5
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"New post up on the blog by OmniUpdate CEO, Lance Merker! Check it out: Three Takeaways from #eduweb15 "
Aug 4
Phyllis Treige posted a discussion

UX Analyst at University of Wisconsin-Madison

The Communications Department in the UW-Madison Division of Information Technology (DoIT) is looking for a full-time User Experience Analyst to join our team.  The opportunityWe’re redefining the experience of higher education at UW-Madison, from improving the course enrollment process to designing tools that support advising to overhauling the MyUW portal.  We need someone who is driven to understand the challenges our users face, to help untangle thorny process and technical ecosystems, and…See More
Aug 4
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"We're so excited to add Lake Tahoe Community College to the OmniUpdate family! Welcome aboard!"
Aug 3
Profile IconKendra Smith, Dan LeGate, Matt Kacskos and 2 more joined University Web Developers
Jul 31
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Congrats to Snow College on going live in OU Campus with their new responsive site! Check it out: www.snow.edu "
Jul 30
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Get the scoop on snippets in the new post up on the blog! "
Jul 29
Erin Leavitt commented on Lynn Zawie's group OmniUpdate
"New blog post from Kate Browne, Technology Trainer at Illinois Wesleyan University! The Welcoming Website Part 1: Accessibility and Universal Design "
Jul 22
Erin Leavitt commented on Lynn Zawie's group OmniUpdate
"Nevada State College went live in our OU Campus CMS! Check it out: nsc.edu http://nsc.edu/"
Jul 20
Erin Leavitt commented on Lynn Zawie's group OmniUpdate
"Exciting news! We've released 10.3 of OU Campus which includes OU Marketplace! Read all about it in today's blog post. "
Jul 17
Erin Leavitt commented on Lynn Zawie's group OmniUpdate
"Bard College at Simon's Rock's website has a great new look! New design by Lipman Hearne. Check it out: simons-rock.edu "
Jul 14

UWEBD has been in existence for more than 10 years and is the very best email discussion list on the Internet, in any industry, on any topic

About

© 2015   Created by Mark Greenfield.

Badges  |  Report an Issue  |  Terms of Service