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eMarketing in Higher Education

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eMarketing in Higher Education

A place to discuss marketing tactics for admissions or development on the web in higher education, whether it be features on your website, blogs, boards, chat, email marketing, social networks, etc...

Website: http://tech.groups.yahoo.com/group/emarketingcollege/
Members: 91
Latest Activity: Jan 7, 2013

Well, I've no clue if this thing will gain any traction, but I am always looking for a place to discuss the web as a marketing tool in higher education, whether that be for prospective students, alumni or anyone in between.

Discussion Forum

Social Media Icons - rules for branding/re-use

Started by Lisa May 30, 2012.

How do you market something that has no clear marketing plan?

Started by Karlyn Morissette Mar 27, 2008.

Comment Wall

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Comment by Eduardo Mendoza on May 9, 2012 at 4:47pm

How to implement a digital marketing strategy when people believe that digital strategy equals to Google Adwords campaign plus banners in every site they could paste them?

I've tried what Karen Summers said but they still want to use paper and tv instead of digital channels.

Anyone Have tried multichannel efficiency tracking to prove the value of digital strategies?

Comment by Shirley Busby on November 14, 2010 at 10:16pm
Hi. I maintain two websites : 1) Master of Arts in Counselling Psychology program and 2)a graduate level theological school. I am pretty much on my own as how to market these online. Am taking courses in web technologies at a tech institute in the Vancouver area. The business course in web design has helped me to create both a business plan and marketing plan for my websites. I've also learned how to do a cost-analysis for what I should be paid to create and maintain sites. The pay never matches the expectation.
I also do admissions and have been somewhat successful in keeping students coming. Am willing to share my marketing strategy with anyone who is interested.
Comment by Julie Strothman on April 21, 2010 at 10:48am
Hi. Does anyone have any recommendations for a strong search engine marketing firm?
Comment by Karen Summers on August 4, 2008 at 3:34pm
One really great way to show the value of using a website for marketing and recruitment of prospective students is to show a "cost per lead" analysis. Compare all traditional marketing costs (newspaper, TC, etc.) with the cost of inquiry through a website that has "natural" search engine results.

At my college we're averaging pennies per lead versus thousands for some of our traditional marketing campaigns. The office of enrollment management (me) owns and maintains this web presence.

I'd be happy to share how I got $90,000 for a new site in 2009.

PS- make you marketing plan based on your enrollment goals, then work back to see how many students you need to recruit to pay for the marketing, the rest you can use to buy beer for your team ;-)
Comment by McGee on July 25, 2008 at 12:15pm
I am looking for stats/info on making the case to the university admins that they have a very critical marketing tool that they are under-utilizing...doesn't anyone have stats/info on how the web has increased funding/admissions etc for universities?
Comment by Paula Ganyard on March 26, 2008 at 7:45pm
I would love suggestions on how to get people to understand that the web is our greatest marketing tool. In addition, how do you try to market something when there is no clear marketing plan. Who should be responsible for that, admissions? administration? marketing council?
 

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Beth Hastings replied to Beth Hastings's discussion Columbia College site redesigned - take a look!
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Columbia College site redesigned - take a look!

We launched a redesign of our site on July 1. It was more than just a new skin, it was a reorganization of the content. In the past we've tried to serve all audiences - current students, prospects, staff, faculty and alumni. It ended up being link overload. It also used internal back office terminology that was confusing to prospects.Our charge was to gear the site toward prospective students and to move all content for current students and faculty & staff behind our existing portal.We…See More
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