University Web Developers

University Web Developers

eMarketing in Higher Education

Information

eMarketing in Higher Education

A place to discuss marketing tactics for admissions or development on the web in higher education, whether it be features on your website, blogs, boards, chat, email marketing, social networks, etc...

Website: http://tech.groups.yahoo.com/group/emarketingcollege/
Members: 91
Latest Activity: Jan 7, 2013

Well, I've no clue if this thing will gain any traction, but I am always looking for a place to discuss the web as a marketing tool in higher education, whether that be for prospective students, alumni or anyone in between.

Discussion Forum

Social Media Icons - rules for branding/re-use

Started by Lisa May 30, 2012.

How do you market something that has no clear marketing plan?

Started by Karlyn Morissette Mar 27, 2008.

Comment Wall

Comment

You need to be a member of eMarketing in Higher Education to add comments!

Comment by Eduardo Mendoza on May 9, 2012 at 4:47pm

How to implement a digital marketing strategy when people believe that digital strategy equals to Google Adwords campaign plus banners in every site they could paste them?

I've tried what Karen Summers said but they still want to use paper and tv instead of digital channels.

Anyone Have tried multichannel efficiency tracking to prove the value of digital strategies?

Comment by Shirley Busby on November 14, 2010 at 10:16pm
Hi. I maintain two websites : 1) Master of Arts in Counselling Psychology program and 2)a graduate level theological school. I am pretty much on my own as how to market these online. Am taking courses in web technologies at a tech institute in the Vancouver area. The business course in web design has helped me to create both a business plan and marketing plan for my websites. I've also learned how to do a cost-analysis for what I should be paid to create and maintain sites. The pay never matches the expectation.
I also do admissions and have been somewhat successful in keeping students coming. Am willing to share my marketing strategy with anyone who is interested.
Comment by Julie Strothman on April 21, 2010 at 10:48am
Hi. Does anyone have any recommendations for a strong search engine marketing firm?
Comment by Karen Summers on August 4, 2008 at 3:34pm
One really great way to show the value of using a website for marketing and recruitment of prospective students is to show a "cost per lead" analysis. Compare all traditional marketing costs (newspaper, TC, etc.) with the cost of inquiry through a website that has "natural" search engine results.

At my college we're averaging pennies per lead versus thousands for some of our traditional marketing campaigns. The office of enrollment management (me) owns and maintains this web presence.

I'd be happy to share how I got $90,000 for a new site in 2009.

PS- make you marketing plan based on your enrollment goals, then work back to see how many students you need to recruit to pay for the marketing, the rest you can use to buy beer for your team ;-)
Comment by McGee on July 25, 2008 at 12:15pm
I am looking for stats/info on making the case to the university admins that they have a very critical marketing tool that they are under-utilizing...doesn't anyone have stats/info on how the web has increased funding/admissions etc for universities?
Comment by Paula Ganyard on March 26, 2008 at 7:45pm
I would love suggestions on how to get people to understand that the web is our greatest marketing tool. In addition, how do you try to market something when there is no clear marketing plan. Who should be responsible for that, admissions? administration? marketing council?
 

Members (91)

 
 
 

Elsewhere

Latest Activity

Erin Leavitt commented on Lynn Zawie's group OmniUpdate
"Loving the new look on the CSU Channel Islands website! Check it out: csuci.edu/ #responsive #accessible"
12 hours ago
Erin Leavitt commented on Lynn Zawie's group OmniUpdate
"Congrats to Daytona State College on going live with their responsive design in OU Campus v10! Looks amazing! "
Aug 13
Profile IconNancy Boudreau, Rob Green and John Cady joined University Web Developers
Aug 13
Beth Hastings posted a discussion

Columbia College site redesigned - take a look!

We launched a redesign of our site on July 1. It was more than just a new skin, it was a reorganization of the content. In the past we've tried to serve all audiences - current students, prospects, staff, faculty and alumni. It ended up being link overload. It also used internal back office terminology that was confusing to prospects.Our charge was to gear the site toward prospective students and to move all content for current students and faculty & staff behind our existing portal.We…See More
Aug 12
Doug Minor posted a discussion

Anyone Willing to Share Your Mass Email RFP or Requirements Document?

We are in the process of reviewing various mass email services (services hosted in the cloud). Has anyone done this recently and prepared either an RFP or requirements document you would be willing to share?Some of our initial requirements are listed below.Agency model where we can serve as administrator to multiple, separate department accounts housed under the same agency/institutional account (each account would have their own separate login and billing)Only approved email templates can be…See More
Aug 11
Profile IconMoneca Pinkett and Lei Zhu joined University Web Developers
Aug 11
Erin Leavitt commented on Lynn Zawie's group OmniUpdate
"It’s the last week to nominate for the third annual Critics' Choice CMS Awards! Help us spread the word and let them know why OU Campus is the CMS of choice for higher education. Recommended categories include: Best Enterprise JAVA CMS…"
Aug 11
Erin Leavitt commented on Lynn Zawie's group OmniUpdate
"Miss the E-Expectations webcast? Couldn't make it to this year’s eduWeb Conference to see the presentation? We've got you covered! Check out today's blog post."
Aug 6
Profile IconJoe Fitzsimmons, Lance Tully and Charlotte Marsch joined University Web Developers
Aug 6
Erin Leavitt commented on Lynn Zawie's group OmniUpdate
"Congratulations to our President & CEO, Lance Merker, for winning the 2014 Summit Award for Industry Excellence at the eduWeb Conference! Well deserved! (Pictured with Rich Vallaster)"
Aug 5
Charlotte Marsch posted a discussion

Assistant Director for Web Services at Southwest Baptist University

Job Summary: Working collaboratively with the Marketing and Communications team, this position has primary responsibility for SBU’s public website, designing and developing web sites and applications and ensuring the University is implementing web technology best-practices to communicate key messages to its audiences. Essential FunctionsDevelop and maintain site navigation and wireframe that utilizes responsive design best practicesAdminister a content management systemCoordinate with…See More
Aug 5
Erin Leavitt commented on Lynn Zawie's group OmniUpdate
"One does not simply become a new OU Campus user and not get welcomed. Great to have you with us, Murray State University!"
Aug 5
Erin Leavitt commented on Lynn Zawie's group OmniUpdate
"A special hello to our newest customer, Kennesaw State University. Welcome to the OmniUpdate family!"
Aug 4
Cheryl Tiahrt joined Brent Hoard's group
Thumbnail

Sitecore

For users of the Sitecore CMS
Aug 1
Cheryl Tiahrt is now a member of University Web Developers
Aug 1
Colleen Brennan-Barry posted a discussion

HighEdWeb 2014 Keynotes: Dr. Moira Gunn & Chris Hardwick

The Higher Education Web Professionals Association is pleased to announce the HighEdWeb 2014 Annual Conference keynote speakers: Dr. Moira Gunn (@biotechncation) and Chris Hardwick (@nerdist).Dr. Moira Gunn will deliver the Annual Conference’s opening keynote address on Monday, October 20. The first woman to earn a doctorate in mechanical engineering at Purdue, Dr. Gunn worked as a NASA computer scientist and engineer. Today, she…See More
Jul 30
Profile IconMike Smick and Carla Pinson joined University Web Developers
Jul 30
Erin Leavitt commented on Lynn Zawie's group OmniUpdate
"Can’t get enough of our analytics gadgets? Neither can we :) Check out the new blog post!"
Jul 29
Laurie Trow replied to Kevin Hanselman's discussion Job Openings at The Sage Colleges : Marketing Communications and Web Content Specialists
"Sounds like a great opportunity! Thanks for sharing."
Jul 29
Kevin Hanselman replied to Kevin Hanselman's discussion Job Openings at The Sage Colleges : Marketing Communications and Web Content Specialists
"Sage is still looking for a Web Content Specialist. Job search has re-opened. ---------------------------------------- The Sage Colleges, in Troy, NY is seeking a Web Content Specialist to work with the Office of Communications and Public…"
Jul 29

UWEBD has been in existence for more than 10 years and is the very best email discussion list on the Internet, in any industry, on any topic

About

© 2014   Created by Mark Greenfield.

Badges  |  Report an Issue  |  Terms of Service