University Web Developers

University Web Developers

eMarketing in Higher Education

Information

eMarketing in Higher Education

A place to discuss marketing tactics for admissions or development on the web in higher education, whether it be features on your website, blogs, boards, chat, email marketing, social networks, etc...

Website: http://tech.groups.yahoo.com/group/emarketingcollege/
Members: 91
Latest Activity: Jan 7, 2013

Well, I've no clue if this thing will gain any traction, but I am always looking for a place to discuss the web as a marketing tool in higher education, whether that be for prospective students, alumni or anyone in between.

Discussion Forum

Social Media Icons - rules for branding/re-use

Started by Lisa May 30, 2012.

How do you market something that has no clear marketing plan?

Started by Karlyn Morissette Mar 27, 2008.

Comment Wall

Comment

You need to be a member of eMarketing in Higher Education to add comments!

Comment by Eduardo Mendoza on May 9, 2012 at 4:47pm

How to implement a digital marketing strategy when people believe that digital strategy equals to Google Adwords campaign plus banners in every site they could paste them?

I've tried what Karen Summers said but they still want to use paper and tv instead of digital channels.

Anyone Have tried multichannel efficiency tracking to prove the value of digital strategies?

Comment by Shirley Busby on November 14, 2010 at 10:16pm
Hi. I maintain two websites : 1) Master of Arts in Counselling Psychology program and 2)a graduate level theological school. I am pretty much on my own as how to market these online. Am taking courses in web technologies at a tech institute in the Vancouver area. The business course in web design has helped me to create both a business plan and marketing plan for my websites. I've also learned how to do a cost-analysis for what I should be paid to create and maintain sites. The pay never matches the expectation.
I also do admissions and have been somewhat successful in keeping students coming. Am willing to share my marketing strategy with anyone who is interested.
Comment by Julie Strothman on April 21, 2010 at 10:48am
Hi. Does anyone have any recommendations for a strong search engine marketing firm?
Comment by Karen Summers on August 4, 2008 at 3:34pm
One really great way to show the value of using a website for marketing and recruitment of prospective students is to show a "cost per lead" analysis. Compare all traditional marketing costs (newspaper, TC, etc.) with the cost of inquiry through a website that has "natural" search engine results.

At my college we're averaging pennies per lead versus thousands for some of our traditional marketing campaigns. The office of enrollment management (me) owns and maintains this web presence.

I'd be happy to share how I got $90,000 for a new site in 2009.

PS- make you marketing plan based on your enrollment goals, then work back to see how many students you need to recruit to pay for the marketing, the rest you can use to buy beer for your team ;-)
Comment by McGee on July 25, 2008 at 12:15pm
I am looking for stats/info on making the case to the university admins that they have a very critical marketing tool that they are under-utilizing...doesn't anyone have stats/info on how the web has increased funding/admissions etc for universities?
 

Members (89)

 
 
 

Elsewhere

Latest Activity

Colleen Brennan-Barry posted a discussion

HighEdWeb Invites Nominations for Board of Directors

The Higher Education Web Professionals Association Board of Directors is the governing body of the Association, working to create and manage policy, coordinate business issues, and manage the growth and prosperity of HighEdWeb. The Board meets monthly to discuss updates and issues, and works to lead various Association initiatives year-round.There are several open Director spots, due to growth and natural term expiration, and so HighEdWeb is now inviting nominations. Nominations (of yourself or…See More
Wednesday
Beth Hastings posted a discussion

Web Designer opening - Columbia, Missouri

Job SummaryThe Web Designer position works closely with various college departments to create and maintain a college website that is marketing focused and content driven. This individual is a talented and creative graphic designer with strong background in designing modern and innovative web pages. The ability to implement the designs into working web pages using front-end development skills in HTML5 and CSS3 is key.Essential FunctionsDesign visually-appealing, innovative web pages and graphics…See More
Wednesday
Erin Leavitt commented on Lynn Zawie's group OmniUpdate
"New blog post from Jim Heiney of Lock Haven University: The Perils and Perks of Outside Consultants "
Wednesday
Matt Herzberger replied to Doug Thompson's discussion Transitioning course catalog from old-school InDesign/PDF to web-based system...
"More than anything I would suggest focusing on workflow and how you can manage the process similar to that of the offline pdf creation process. So might want to do a proof of concept with wordpress to see if you can pull it off and then also looked…"
Wednesday
Doug Thompson posted a discussion

Transitioning course catalog from old-school InDesign/PDF to web-based system...

So, the "powers that be" here are looking into various catalog systems...for next year.In the meantime, we're now working on our (hopefully last) old-school InDesign/PDF catalog, and I got to thinking...maybe it would be a good thing to do some sort of web-based static page (to keep it simple, for now) catalog this time around, to make the transition next year to whatever catalog system the "powers that be" decide upon an easier one.We have a Wordpress instance and then we have our regular…See More
Tuesday
Edward Terry posted a discussion

Web Designer - Austin, TX

I have this open only for a day or so. Please let me know if I can answer any questions.http://www5.austincc.edu/ehire/posting/online_version.php?job_num=1410053See More
May 18
Erin Leavitt commented on Lynn Zawie's group OmniUpdate
"Join us on Thursday, May 28 at 11 am PT when Becky Vardaman and Robyn Anderson from Converge Consulting and our very own Rich Paul discuss the impact of Google's recent mobile-friendly update. Register now!"
May 15
Ronna Johnston added a discussion to the group Mobile
Thumbnail

Conference Mobile App

We are hosting a large conference in 2016 and looking for a simple mobile app to use, we don't have time to build one in house. Just something with venue info and sessions as a base. Does anyone have suggestions? Thanks much!Ronna JohnstonUniversity of Northern ColoradoSee More
May 14
Brent Schneider joined DNI's group
Thumbnail

Cascade Server CMS

For folks who use (or are interested in) Hannon Hill's Cascade Server CMS productSee More
May 14
Erin Leavitt commented on Lynn Zawie's group OmniUpdate
"New article featured in Career College Central about course catalogs by Lance Merker: "Going Mobile: Five Steps to a Mobile-Friendly Course Catalog"  "
May 14
Erin Leavitt commented on Lynn Zawie's group OmniUpdate
"A BIG OmniUpdate welcome to Iowa Western Community College!"
May 13
Jeff Rauschert replied to Katie Ryan Lambert's discussion Website Redesign - Change Management & Communications
"Katie, we are in the same boat as you. We will be changing to a site that focuses more on prospective students, moving non-related content to SharePoint. We have similar concerns but are going in with a plan of cutting our number of content authors…"
May 13
Profile IconJeff Rauschert and Steve Kellman joined University Web Developers
May 13
Erin Leavitt commented on Lynn Zawie's group OmniUpdate
"Rogue websites can cause all kinds of problems for your higher ed website, but how do you stop them for good? Check out these steps in today's blog post "Taming the Beast: Rogue Websites in Higher Ed" Taming the Beast: Rogue…"
May 12
BlueNorma joined Lynn Zawie's group
Thumbnail

OmniUpdate

Share your experiences using OmniUpdate CMS
May 7
Erin Leavitt commented on Lynn Zawie's group OmniUpdate
"Congratulations to University of Michigan School of Public Health for going live in OU Campus v10 with design by Michigan Creative! sph.umich.edu  "
May 7
Erin Leavitt commented on Lynn Zawie's group OmniUpdate
"Today's blog post sums up the Higher Ed Live Special Edition broadcast, “The Catalog to End All Catalogs,” with Nathan Gerber from Utah Valley University and Dawn Truelsen from Fresno State. Get the scoop! "
May 5
Marj Esch is now a member of University Web Developers
May 5
Erin Leavitt commented on Lynn Zawie's group OmniUpdate
"This Friday May 8 at 10 am PT Higher Ed Live will present "Communication United: Social Media and Your Website" featuring Elizabethtown College and Pepperdine University. Mark your calendars!  "
May 4
Erin Leavitt commented on Lynn Zawie's group OmniUpdate
"Miss out on your chance to take advantage of Table Transformations in OU Campus? We've got you covered! Watch the latest Training Tuesday now."
May 1

UWEBD has been in existence for more than 10 years and is the very best email discussion list on the Internet, in any industry, on any topic

About

© 2015   Created by Mark Greenfield.

Badges  |  Report an Issue  |  Terms of Service