University Web Developers

University Web Developers

eMarketing in Higher Education

Information

eMarketing in Higher Education

A place to discuss marketing tactics for admissions or development on the web in higher education, whether it be features on your website, blogs, boards, chat, email marketing, social networks, etc...

Website: http://tech.groups.yahoo.com/group/emarketingcollege/
Members: 91
Latest Activity: Jan 7, 2013

Well, I've no clue if this thing will gain any traction, but I am always looking for a place to discuss the web as a marketing tool in higher education, whether that be for prospective students, alumni or anyone in between.

Discussion Forum

Social Media Icons - rules for branding/re-use

Started by Lisa May 30, 2012.

How do you market something that has no clear marketing plan?

Started by Karlyn Morissette Mar 27, 2008.

Comment Wall

Comment

You need to be a member of eMarketing in Higher Education to add comments!

Comment by Eduardo Mendoza on May 9, 2012 at 4:47pm

How to implement a digital marketing strategy when people believe that digital strategy equals to Google Adwords campaign plus banners in every site they could paste them?

I've tried what Karen Summers said but they still want to use paper and tv instead of digital channels.

Anyone Have tried multichannel efficiency tracking to prove the value of digital strategies?

Comment by Shirley Busby on November 14, 2010 at 10:16pm
Hi. I maintain two websites : 1) Master of Arts in Counselling Psychology program and 2)a graduate level theological school. I am pretty much on my own as how to market these online. Am taking courses in web technologies at a tech institute in the Vancouver area. The business course in web design has helped me to create both a business plan and marketing plan for my websites. I've also learned how to do a cost-analysis for what I should be paid to create and maintain sites. The pay never matches the expectation.
I also do admissions and have been somewhat successful in keeping students coming. Am willing to share my marketing strategy with anyone who is interested.
Comment by Julie Strothman on April 21, 2010 at 10:48am
Hi. Does anyone have any recommendations for a strong search engine marketing firm?
Comment by Karen Summers on August 4, 2008 at 3:34pm
One really great way to show the value of using a website for marketing and recruitment of prospective students is to show a "cost per lead" analysis. Compare all traditional marketing costs (newspaper, TC, etc.) with the cost of inquiry through a website that has "natural" search engine results.

At my college we're averaging pennies per lead versus thousands for some of our traditional marketing campaigns. The office of enrollment management (me) owns and maintains this web presence.

I'd be happy to share how I got $90,000 for a new site in 2009.

PS- make you marketing plan based on your enrollment goals, then work back to see how many students you need to recruit to pay for the marketing, the rest you can use to buy beer for your team ;-)
Comment by McGee on July 25, 2008 at 12:15pm
I am looking for stats/info on making the case to the university admins that they have a very critical marketing tool that they are under-utilizing...doesn't anyone have stats/info on how the web has increased funding/admissions etc for universities?
 

Members (87)

 
 
 

Elsewhere

Latest Activity

Cody Bryant is now a member of University Web Developers
20 hours ago
Linda Faciana commented on Lynn Zawie's group OmniUpdate
"Join us for our next webcast with Rachael Frank from Gravity Switch to learn how to organize your content and messaging for a website redesign. http://bit.ly/2zhdcIt"
Thursday
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Capitalize on content by creating an editorial calendar for your college or university website. Here’s how: http://bit.ly/2WCauaY"
May 9
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"A soft launch of your website redesign is well worth the extra time. Find out why. http://bit.ly/2LfeigX"
May 2
Linda Faciana posted a blog post

Webcast - Website Redesign | The importance of using content inventories

Join us for our next webcast with Laura Lehman from Eastern Mennonite University to learn how to effectively use Google Sheets during a website redesign and migration! http://bit.ly/2zhdcItSee More
May 1
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"What are characteristics of the best CMS for colleges and universities? Read our guide to find out: http://bit.ly/2Vt519j"
Apr 24
Linda Faciana commented on Lynn Zawie's group OmniUpdate
"Join us for our next webcast with Caroline Roberts from iFactory who will be providing tips on how to improve your SEO by finding and wisely using the keywords and phrases that matter most! http://bit.ly/2zhdcIt"
Apr 18
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"If your college website is not reaching your audience, but still meets most technical and accessibility requirements, there are a number of ways to fine-tune its performance. http://bit.ly/2KO08U8"
Apr 18
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Before you click the launch button on your newly redesigned website, it pays to doublecheck the details: http://bit.ly/2D9v5vr"
Apr 11
Laurie Trow replied to Jessie Groll's discussion Thoughts on "part-time work from home" for a web developer?
"I do work from home a few days a week. Depending where you're located, this would definitely be a perk. I've found plenty of higher ed jobs, but it's not often where working from home is an option. I find this odd since the higher ed…"
Apr 4
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Take a look at these award-winning higher ed digital marketing campaigns to see what’s working for them – and what you can implement to make your school’s digital marketing campaign one of the best. http://bit.ly/2JlzLiq"
Apr 3
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Do you have a plan in place to ensure your redesigned website is a success? Read our new white paper for the steps needed to successfully launch your website so that it is effective, informative, and gets noticed. http://bit.ly/2HZt73Z"
Mar 29
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"The better you pay attention to these small SEO details, the higher your website will rank in searches. http://bit.ly/2I6Yo1C"
Mar 28
Linda Faciana commented on Lynn Zawie's group OmniUpdate
"Join us for our next webcast with Brian Johnson from Tacoma Community College for tips on how to effectively communicate the website redesign process and move to a new CMS. Win over those key players and get your project started on the right…"
Mar 27
Linda Faciana commented on Lynn Zawie's group OmniUpdate
"Join us for our next webcast with Angela Cavaliere from Montgomery County Community College who will discuss how to successfully navigate a website redesign in higher ed. Learn how to get buy-in from stakeholders, organize your team, and…"
Mar 20
Linda Faciana joined Lynn Zawie's group
Thumbnail

OmniUpdate

Share your experiences using OmniUpdate CMS
Mar 20
Rachel Mele commented on Lynn Zawie's group OmniUpdate
"We asked several OUTC19 presenters how the information they plan to share will help you do your job quicker and more effectively. Here’s what they had to say: "
Mar 15
Rachel Mele commented on Lynn Zawie's group OmniUpdate
"Overbooked calendars make it hard to catch scheduled webcasts, so we put together a list of top webcasts that you can watch anytime: "
Mar 12
Rachel Mele commented on Lynn Zawie's group OmniUpdate
"Understanding these recruitment trends can help you better shape your marketing campaigns for the new year: "
Mar 8
Rachel Mele commented on Lynn Zawie's group OmniUpdate
"Want a pain-free website launch? Join us for our next webcast with Phil Pelanne from NewCity who will share good ideas, bad ideas, and tales from the trenches, plus his nearly 100-item QA and launch checklist! "
Mar 6

UWEBD has been in existence for more than 10 years and is the very best email discussion list on the Internet, in any industry, on any topic

About

© 2019   Created by Mark Greenfield.   Powered by

Badges  |  Report an Issue  |  Terms of Service