University Web Developers

University Web Developers

eMarketing in Higher Education

Information

eMarketing in Higher Education

A place to discuss marketing tactics for admissions or development on the web in higher education, whether it be features on your website, blogs, boards, chat, email marketing, social networks, etc...

Website: http://tech.groups.yahoo.com/group/emarketingcollege/
Members: 91
Latest Activity: Jan 7, 2013

Well, I've no clue if this thing will gain any traction, but I am always looking for a place to discuss the web as a marketing tool in higher education, whether that be for prospective students, alumni or anyone in between.

Discussion Forum

Social Media Icons - rules for branding/re-use

Started by Lisa May 30, 2012.

How do you market something that has no clear marketing plan?

Started by Karlyn Morissette Mar 27, 2008.

Comment Wall

Comment

You need to be a member of eMarketing in Higher Education to add comments!

Comment by Eduardo Mendoza on May 9, 2012 at 4:47pm

How to implement a digital marketing strategy when people believe that digital strategy equals to Google Adwords campaign plus banners in every site they could paste them?

I've tried what Karen Summers said but they still want to use paper and tv instead of digital channels.

Anyone Have tried multichannel efficiency tracking to prove the value of digital strategies?

Comment by Shirley Busby on November 14, 2010 at 10:16pm
Hi. I maintain two websites : 1) Master of Arts in Counselling Psychology program and 2)a graduate level theological school. I am pretty much on my own as how to market these online. Am taking courses in web technologies at a tech institute in the Vancouver area. The business course in web design has helped me to create both a business plan and marketing plan for my websites. I've also learned how to do a cost-analysis for what I should be paid to create and maintain sites. The pay never matches the expectation.
I also do admissions and have been somewhat successful in keeping students coming. Am willing to share my marketing strategy with anyone who is interested.
Comment by Julie Strothman on April 21, 2010 at 10:48am
Hi. Does anyone have any recommendations for a strong search engine marketing firm?
Comment by Karen Summers on August 4, 2008 at 3:34pm
One really great way to show the value of using a website for marketing and recruitment of prospective students is to show a "cost per lead" analysis. Compare all traditional marketing costs (newspaper, TC, etc.) with the cost of inquiry through a website that has "natural" search engine results.

At my college we're averaging pennies per lead versus thousands for some of our traditional marketing campaigns. The office of enrollment management (me) owns and maintains this web presence.

I'd be happy to share how I got $90,000 for a new site in 2009.

PS- make you marketing plan based on your enrollment goals, then work back to see how many students you need to recruit to pay for the marketing, the rest you can use to buy beer for your team ;-)
Comment by McGee on July 25, 2008 at 12:15pm
I am looking for stats/info on making the case to the university admins that they have a very critical marketing tool that they are under-utilizing...doesn't anyone have stats/info on how the web has increased funding/admissions etc for universities?
 

Members (87)

 
 
 

Elsewhere

Latest Activity

Erin Jorgensen posted a discussion

HighEdWeb 2020 Accessibility Summit

The HighEdWeb 2020 Accessibility Summit is a one-day, online conference about digital accessibility in higher education happening June 25, 2020, from 10 a.m. to 5 p.m. CDT.Join in to learn best practices, share stories and connect with your higher ed peers on topics including social media accessibility, web development, user experience and more. Sessions are designed to boost knowledge at every level, from accessibility beginners to technical experts. Conference registration is $25, with…See More
Friday
Erin Jorgensen is now a member of University Web Developers
Friday
Christine Boehler posted a discussion

HighEdWeb 2020 Annual Conference - ONLINE

October 19-20, 2020https://2020.highedweb.org/#HEWeb20     Join us ONLINE for HighEdWeb 2020, the conference created by and for higher education professionals across all departments and divisions. Together we explore and find solutions for the unique issues facing digital teams at colleges and universities. In 2020, the Conference will be held completely online, offering multiple tracks of streamed presentations, live…See More
May 3
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Throughout April, we're hosting webcasts exploring how colleges and universities across North America are responding to the COVID-19 pandemic. Register for the series today! https://bit.ly/2xsXhK9"
Apr 13
Christelle Lachapelle is now a member of University Web Developers
Apr 6
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Download our latest white paper to learn how the demographics of today’s higher ed learners are shifting, and how schools can adapt to meet the needs of these new learners. https://bit.ly/2wTKdgB"
Mar 31
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Join our next webcast with Amrit Ahluwalia from The EvoLLLution to learn about the new "modern learner" in higher education. https://bit.ly/2UuDh2I"
Mar 30
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"As we ride out the latest developments and impact of the coronavirus, there's no better time than now to learn the three Bs of crisis planning. http://bit.ly/2ITVkc2"
Mar 16
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Is your college or university prepared to meet the challenges that come with disasters and emergencies like the coronavirus? Learn how your CMS can help. http://bit.ly/2TUZUM8"
Mar 12
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Can’t afford the time and money to launch a comprehensive guided pathways model? Register for our FREE webcast to learn tricks for simulating a digital guided pathways experience."
Feb 21
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"With college enrollment decreasing for the 8th year in a row, boosting your college or university marketing efforts is more important than ever. Here's how to get started. http://bit.ly/2vTQAzz"
Feb 20
Christine Boehler posted a discussion

HighEdWeb 2020 Annual Conference

October 18-21, 2020 in Little Rock, Arkansas, USAhttps://2020.highedweb.org/#HEWeb20     Join us for HighEdWeb 2020, the conference created by and for higher education professionals across all departments and divisions. Together we explore and find solutions for the unique issues facing digital teams at colleges and universities. With 100+ diverse sessions, an outstanding keynote presentation, intensive workshops, and engaging networking events,…See More
Feb 19
Christine Boehler posted a discussion

HighEdWeb 2020 Call for Proposals is Open!

The 2020 Annual Conference of the Higher Education Web Professionals Association (HighEdWeb) will travel to Little Rock, Arkansas, this October 18-21 — and the call for proposals is now open! As a digital professional in higher education, we know you have great ideas and experiences to share. From developers, marketers and programmers to managers, designers, writers and all team members in-between, HighEdWeb provides valuable professional development for all who want to explore the unique…See More
Feb 14
Christine Boehler shared Sara Clark's discussion on Facebook
Feb 14
Christine Boehler is now a member of University Web Developers
Feb 14
Brian Bell joined Kevin Daum's group
Feb 14
Brian Bell joined Mark Greenfield's group
Feb 14
Kenneth George is now a member of University Web Developers
Feb 13
John Sterni is now a member of University Web Developers
Feb 6
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"The early-bird discount for OUTC20 ends today! Don't wait... register NOW and save $100! https://outc20.com/"
Jan 24

UWEBD has been in existence for more than 10 years and is the very best email discussion list on the Internet, in any industry, on any topic

About

© 2020   Created by Mark Greenfield.   Powered by

Badges  |  Report an Issue  |  Terms of Service