University Web Developers

University Web Developers

eMarketing in Higher Education


eMarketing in Higher Education

A place to discuss marketing tactics for admissions or development on the web in higher education, whether it be features on your website, blogs, boards, chat, email marketing, social networks, etc...

Members: 91
Latest Activity: Jan 7, 2013

Well, I've no clue if this thing will gain any traction, but I am always looking for a place to discuss the web as a marketing tool in higher education, whether that be for prospective students, alumni or anyone in between.

Discussion Forum

Social Media Icons - rules for branding/re-use

Started by Lisa May 30, 2012.

How do you market something that has no clear marketing plan?

Started by Karlyn Morissette Mar 27, 2008.

Comment Wall


You need to be a member of eMarketing in Higher Education to add comments!

Comment by Eduardo Mendoza on May 9, 2012 at 4:47pm

How to implement a digital marketing strategy when people believe that digital strategy equals to Google Adwords campaign plus banners in every site they could paste them?

I've tried what Karen Summers said but they still want to use paper and tv instead of digital channels.

Anyone Have tried multichannel efficiency tracking to prove the value of digital strategies?

Comment by Shirley Busby on November 14, 2010 at 10:16pm
Hi. I maintain two websites : 1) Master of Arts in Counselling Psychology program and 2)a graduate level theological school. I am pretty much on my own as how to market these online. Am taking courses in web technologies at a tech institute in the Vancouver area. The business course in web design has helped me to create both a business plan and marketing plan for my websites. I've also learned how to do a cost-analysis for what I should be paid to create and maintain sites. The pay never matches the expectation.
I also do admissions and have been somewhat successful in keeping students coming. Am willing to share my marketing strategy with anyone who is interested.
Comment by Julie Strothman on April 21, 2010 at 10:48am
Hi. Does anyone have any recommendations for a strong search engine marketing firm?
Comment by Karen Summers on August 4, 2008 at 3:34pm
One really great way to show the value of using a website for marketing and recruitment of prospective students is to show a "cost per lead" analysis. Compare all traditional marketing costs (newspaper, TC, etc.) with the cost of inquiry through a website that has "natural" search engine results.

At my college we're averaging pennies per lead versus thousands for some of our traditional marketing campaigns. The office of enrollment management (me) owns and maintains this web presence.

I'd be happy to share how I got $90,000 for a new site in 2009.

PS- make you marketing plan based on your enrollment goals, then work back to see how many students you need to recruit to pay for the marketing, the rest you can use to buy beer for your team ;-)
Comment by McGee on July 25, 2008 at 12:15pm
I am looking for stats/info on making the case to the university admins that they have a very critical marketing tool that they are under-utilizing...doesn't anyone have stats/info on how the web has increased funding/admissions etc for universities?

Members (89)



Latest Activity

Steve Tapp posted a discussion

Results of CMS Survey for Webmasters

Here are the results from our CMS Survey for Webmasters, produced by the University of Colorado Denver | Anschutz Medical Campus. The purpose of this survey was to find out what our peer institutions are using. The survey ran from Nov. 6-13, 2015 and had 132 responses. Special thanks to all who took the survey. Your time and effort are greatly appreciated.Download CMS Survey Summary PDF Please note, the content and data…See More
5 hours ago
Kevin Kinder commented on Lynn Zawie's group OmniUpdate
"Do more with OU Search! Learn how Oklahoma City Community College improved their website visitor search experience in our latest case study"
Michael C. McGlynn posted a discussion

Looking for Linux server administration consultant

We have a short term project for a consultant that does Linux server administration.Does anyone here have a vendor that they can recommend?See More
Profile IconMichael C. McGlynn, Justin Stewart and Carlos Posadas joined University Web Developers
Carlos Posadas joined Lynn Zawie's group


Share your experiences using OmniUpdate CMS
Carlos Posadas joined Paul Branham's group

Community Colleges

Discussions and such pertaining to the unique situations that present themselves to Community Colleges.
Kevin Kinder commented on Lynn Zawie's group OmniUpdate
"What’s the most influential resource for getting prospective students to attend your institution? Find out in our latest blog post!"
Nov 24
Kevin Kinder commented on Lynn Zawie's group OmniUpdate
"We are proud to announce University of the Sciences as the newest institution to join the OmniUpdate family!"
Nov 24
Lisa joined Rik Williams's group

Maps and Mapping

For the discussion of the Mapping of University campuses and facilities from static images to groovy Google mashups.
Nov 23
Kevin Kinder commented on Lynn Zawie's group OmniUpdate
"Don’t miss this week’s blog post on best practices for implementing a CMS!"
Nov 18
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Make your virtual environment easy to access with universal design! Learn how to make a meaningful impact on your site visitors' experience in Higher Ed Live's episode this Friday. "
Nov 17
Mark Trenchard commented on Mark Trenchard's group Adobe AEM
"Welcome all.   There is an active EDU forum on Google Groups!forum/dayedu and an annual meetup in San Diego at Evolve.  I usually host an EDU get together annually at Adobe Summit.   We have been…"
Nov 16
Caryl Westerberg is now a member of University Web Developers
Nov 16
Douglas Geiste commented on Mark Trenchard's group Adobe AEM
"Hello! We are in the process of a redesign at Quinnipiac University and it will be launched on AEM. Glad to see there's a group for AEM here. I would like to hear what your pain points were/are for your AEM implementation. Curious as to who is…"
Nov 14
Douglas Geiste joined Mark Trenchard's group

Adobe AEM

Users, developers, and leaders that use Adobe AEM (CQ5) for a web experience platform.See More
Nov 14
Jay Massey posted a discussion

Web Content Strategist Position at the University of West Florida

 University Marketing & Communications - Web Services at the University of West Florida invites applicants for the full-time position of Web Content Strategist at the main campus in Pensacola, Florida. The opportunity:The University seeks a results-oriented individual with strong organizational and communication skills who works well in a team environment to assist in assessing content opportunities that will achieve measurable strategic goals by maximizing the impact of onsite and offsite…See More
Nov 13
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"We’re attending next week’s AMA Symposium in Chicago! We’d love to hear about your digital marketing needs, so swing by our booth for a chat. #AMAHigherEd "
Nov 12
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Tune in to Higher Ed Special Edition tomorrow at 1PM (ET) to hear OmniUpdate’s Shahab Lashkari speak on web performance best practices! "
Nov 12
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Another webcast on Thursday, coming right up! Tune in to Higher Ed Live’s Marketing Live channel on November 12 at 1PM (EST) to get valuable insight on how to strategically communicate with college-bound students and parents online! Our own…"
Nov 11
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Registration for the 2016 OmniUpdate User Training Conference (OUTC16) is now open! It’s an event you won’t want to miss. Check out our exciting lineup of sessions, workshops, and fun. Register today! #SpotlightingInnovation "
Nov 11

UWEBD has been in existence for more than 10 years and is the very best email discussion list on the Internet, in any industry, on any topic


© 2015   Created by Mark Greenfield.   Powered by

Badges  |  Report an Issue  |  Terms of Service