University Web Developers

University Web Developers

We are currently in the process of loading google analytics on our website. 

The question came up as to best strategy for tagging our domains and sub-domains, as our first attempt was to create unique tracking codes for each sub-domain, such as one for Admissions, one for Financial Aid, one for the Registrar's Office, etc.

Further readings from both Kyle James and Google own blog suggest that a better way might be to use one code for the primary university domain, use it to cover all of our sub-domains, and then use profiles to limit the reports for each unit, ie Admissions, Financial Aid, and the like.

Do you see any problems with the approach?

The thinking from our IT guys is that this is something we may not want to do, as everyone will have access to everyone else's data (can we restrict access to profiles by groups). The web guys like it because we can track sessions between domains, which is something we haven't been able to do (like tracking a prospective student on the Admissions site when they investigate cost of attendance data on the Financial Aid site).

Any advice from those of you who have been there and done that. 

Views: 47

Replies to This Discussion

Pat,

There are a couple options you can use. One is the primary domain account, then use profiles/filters to limit the reports.

However, because of some of the limitations of GA, you should probably go with the roll up account strategy instead.

Details on the roll up set up here: http://analytics.blogspot.com/2009/09/advanced-structure-your-accou...

The main roll up account is the one that tracks visitors across your entire main domain.

Each school/faculty/unit can have their own account added as a way to segment their own numbers.

I recommend having each secondary GA account set up by the people who own the account and have them grant you access to be an admin. This is how we set it up.

Having each unit set up their own account allows you to get around some of the limitations related to accounts (50) and profiles (50).

Hope that helps.

TS
Tim,

Brilliant. It looks each unit can own their own information, with a unique tracking code, but sessions, or even goals, across sub-domains could be tracked with roll up coding. I think I got that right.

So, as I understand it, we could track a session despite changes in domains, that starts in Admissions, for instance, and finishes by opting into a email communication form in a different domain.The roll up code can take care of that; and the problem of seeing one visitor as two or more whenever they change domains.

Thanks for your time and advice. Much appreciated.
That's it.

The only other piece to make sure of is that you're using the async version of the code.
On it.

Thanks for the help.
That is super-useful, Tim. Thanks!

RSS

Elsewhere

Latest Activity

Christine Boehler posted a discussion

HighEdWeb 2020 Annual Conference - ONLINE

October 19-20, 2020https://2020.highedweb.org/#HEWeb20     Join us ONLINE for HighEdWeb 2020, the conference created by and for higher education professionals across all departments and divisions. Together we explore and find solutions for the unique issues facing digital teams at colleges and universities. In 2020, the Conference will be held completely online, offering multiple tracks of streamed presentations, live…See More
May 3
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Throughout April, we're hosting webcasts exploring how colleges and universities across North America are responding to the COVID-19 pandemic. Register for the series today! https://bit.ly/2xsXhK9"
Apr 13
Christelle Lachapelle is now a member of University Web Developers
Apr 6
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Download our latest white paper to learn how the demographics of today’s higher ed learners are shifting, and how schools can adapt to meet the needs of these new learners. https://bit.ly/2wTKdgB"
Mar 31
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Join our next webcast with Amrit Ahluwalia from The EvoLLLution to learn about the new "modern learner" in higher education. https://bit.ly/2UuDh2I"
Mar 30
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"As we ride out the latest developments and impact of the coronavirus, there's no better time than now to learn the three Bs of crisis planning. http://bit.ly/2ITVkc2"
Mar 16
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Is your college or university prepared to meet the challenges that come with disasters and emergencies like the coronavirus? Learn how your CMS can help. http://bit.ly/2TUZUM8"
Mar 12
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Can’t afford the time and money to launch a comprehensive guided pathways model? Register for our FREE webcast to learn tricks for simulating a digital guided pathways experience."
Feb 21
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"With college enrollment decreasing for the 8th year in a row, boosting your college or university marketing efforts is more important than ever. Here's how to get started. http://bit.ly/2vTQAzz"
Feb 20
Christine Boehler posted a discussion

HighEdWeb 2020 Annual Conference

October 18-21, 2020 in Little Rock, Arkansas, USAhttps://2020.highedweb.org/#HEWeb20     Join us for HighEdWeb 2020, the conference created by and for higher education professionals across all departments and divisions. Together we explore and find solutions for the unique issues facing digital teams at colleges and universities. With 100+ diverse sessions, an outstanding keynote presentation, intensive workshops, and engaging networking events,…See More
Feb 19
Christine Boehler posted a discussion

HighEdWeb 2020 Call for Proposals is Open!

The 2020 Annual Conference of the Higher Education Web Professionals Association (HighEdWeb) will travel to Little Rock, Arkansas, this October 18-21 — and the call for proposals is now open! As a digital professional in higher education, we know you have great ideas and experiences to share. From developers, marketers and programmers to managers, designers, writers and all team members in-between, HighEdWeb provides valuable professional development for all who want to explore the unique…See More
Feb 14
Christine Boehler shared Sara Clark's discussion on Facebook
Feb 14
Christine Boehler is now a member of University Web Developers
Feb 14
Brian Bell joined Kevin Daum's group
Feb 14
Brian Bell joined Mark Greenfield's group
Feb 14
Kenneth George is now a member of University Web Developers
Feb 13
John Sterni is now a member of University Web Developers
Feb 6
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"The early-bird discount for OUTC20 ends today! Don't wait... register NOW and save $100! https://outc20.com/"
Jan 24
Linda Faciana commented on Lynn Zawie's group OmniUpdate
"Join our next webcast with Maxwell Rowe from @mackeycreativelab as he discusses ways to help students reach their educational goals using the guided pathways model on your website. http://bit.ly/2zhdcIt"
Jan 22
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Frustrated with student retention efforts and low graduation rates? Maybe it’s time to consider the guided pathways model for your institution's website. Check out our latest white paper for all the details! http://bit.ly/38rNild"
Jan 21

UWEBD has been in existence for more than 10 years and is the very best email discussion list on the Internet, in any industry, on any topic

About

© 2020   Created by Mark Greenfield.   Powered by

Badges  |  Report an Issue  |  Terms of Service