University Web Developers

University Web Developers

We are currently in the process of loading google analytics on our website. 

The question came up as to best strategy for tagging our domains and sub-domains, as our first attempt was to create unique tracking codes for each sub-domain, such as one for Admissions, one for Financial Aid, one for the Registrar's Office, etc.

Further readings from both Kyle James and Google own blog suggest that a better way might be to use one code for the primary university domain, use it to cover all of our sub-domains, and then use profiles to limit the reports for each unit, ie Admissions, Financial Aid, and the like.

Do you see any problems with the approach?

The thinking from our IT guys is that this is something we may not want to do, as everyone will have access to everyone else's data (can we restrict access to profiles by groups). The web guys like it because we can track sessions between domains, which is something we haven't been able to do (like tracking a prospective student on the Admissions site when they investigate cost of attendance data on the Financial Aid site).

Any advice from those of you who have been there and done that. 

Tags: and, codes, domain, setting, sub-domains, tracking, up

Views: 21

Replies to This Discussion

Pat,

There are a couple options you can use. One is the primary domain account, then use profiles/filters to limit the reports.

However, because of some of the limitations of GA, you should probably go with the roll up account strategy instead.

Details on the roll up set up here: http://analytics.blogspot.com/2009/09/advanced-structure-your-accou...

The main roll up account is the one that tracks visitors across your entire main domain.

Each school/faculty/unit can have their own account added as a way to segment their own numbers.

I recommend having each secondary GA account set up by the people who own the account and have them grant you access to be an admin. This is how we set it up.

Having each unit set up their own account allows you to get around some of the limitations related to accounts (50) and profiles (50).

Hope that helps.

TS
Tim,

Brilliant. It looks each unit can own their own information, with a unique tracking code, but sessions, or even goals, across sub-domains could be tracked with roll up coding. I think I got that right.

So, as I understand it, we could track a session despite changes in domains, that starts in Admissions, for instance, and finishes by opting into a email communication form in a different domain.The roll up code can take care of that; and the problem of seeing one visitor as two or more whenever they change domains.

Thanks for your time and advice. Much appreciated.
That's it.

The only other piece to make sure of is that you're using the async version of the code.
On it.

Thanks for the help.
That is super-useful, Tim. Thanks!

RSS

Elsewhere

Latest Activity

Profile IconBlaine Herman, Sarah Golden and Chris Waters joined University Web Developers
4 hours ago
Erin Leavitt commented on Lynn Zawie's group OmniUpdate
"Congratulations to University of the Incarnate Word for their new website and social media hub!"
10 hours ago
Anne Vaassen joined Mark Greenfield's group
Thumbnail

WordPress

This group is for all those using WordPress as both a blogging platform and as a CMS
15 hours ago
Profile IconDerik Casper, John Gardner and Ryan Richter joined University Web Developers
yesterday
Erin Leavitt commented on Lynn Zawie's group OmniUpdate
" It’s the last day to submit your gadget ideas! One idea = a free T-Shirt, but more submissions = more chances to win free OUTC15 registration!"
yesterday
Erin Leavitt commented on Lynn Zawie's group OmniUpdate
"Calling all presenters! It's time to submit for OUTC15. Learn more on our blog. "
Monday
Erin Leavitt commented on Lynn Zawie's group OmniUpdate
"Hey, OU Campus developers and site administrators! Don’t miss out on this month’s Training Tuesday on Sept. 30th at 11 AM PST, featuring how to create your own gadgets. Register now! "
Friday
Sara Clark posted a discussion

Oct. 18-19: Web conference for college students in Portland, Ore.

I’m writing to let you know of an awesome opportunity for any of your current students who have an interest in a web-related field, whether it’s on the technical side or content-creation side (or both!): CrowdSource Summit: A Conference for Emerging Web Professionals.This conference is presented by the Higher Education Web Professionals Association, known more affectionately as HighEdWeb. I’m a member, and I attend its Annual…See More
Friday
Erin Leavitt commented on Lynn Zawie's group OmniUpdate
"  Have you ever looked up your institution’s walk score? Learn why you should share that information in today’s blog post! "
Sep 25
Erin Leavitt commented on Lynn Zawie's group OmniUpdate
"Only one week left to nominate OU Campus for a Critic’s Choice CMS award AND University Business Readers’ Choice Top Products award. Thank you for your support!"
Sep 24
Profile IconCesar De La Garza and Timothy Hew joined University Web Developers
Sep 24
Erin Leavitt commented on Lynn Zawie's group OmniUpdate
"Help build up the next generation of web pros by sending your students to High Ed Web's CrowdSource Summit. "
Sep 23
John Jackson posted a discussion

Web developer

The Web Communications team at Virginia Tech seeks a web designer/developer. This is an exciting time to join our team. We are migrating to a new content management system and expect this person to assist in the effort to develop templates, implement designs, and help us determine how the visual standards will evolve for new devices. Going forward, the successful candidate will work to develop new layouts for the web, mobile devices, and apps. Full job description with a  link to the…See More
Sep 23
C.S. Sherman posted discussions
Sep 23
Jenn Baker posted a discussion

University of Alaska Fairbanks Digital Communications Manager

The Digital Communications Manager is a key member of the leadership team of the Marketing and Communications office. Reporting to the director of Marketing and Communications and working with highly motivated colleagues, the manager will oversee a cohesive, leading-edge digital communications strategy that advances the university's national and global impact and image. The manager will oversee staff responsible for the UAF website, social media, and videography. The Digital Communications…See More
Sep 22
Erin Leavitt commented on Lynn Zawie's group OmniUpdate
"Another responsive site! Way to go Clarion University of Pennsylvania. Looks fantastic! www.clarion.edu"
Sep 22
Profile IconJenn Baker and Jose Vidal joined University Web Developers
Sep 20
Erin Leavitt commented on Lynn Zawie's group OmniUpdate
"Loving all the gadget ideas! Have you submitted yours? http://omniupdate.com/campaigns/gadget-challenge/2014/"
Sep 19
Sean Walsh posted a blog post

The Results are in: TERMINALFOUR Higher Education Web Survey

In our first annual higher education web survey report, almost 250 individuals and 169 higher education institutions reveal where they focus their online marketing activities, how they measure their online efforts and how they engage with their audiences. Discover the results for yourself by downloading a free report today: http://www.terminalfour.com/survey2014/See More
Sep 19
Mike Tackett is now a member of University Web Developers
Sep 18

UWEBD has been in existence for more than 10 years and is the very best email discussion list on the Internet, in any industry, on any topic

About

© 2014   Created by Mark Greenfield.

Badges  |  Report an Issue  |  Terms of Service