University Web Developers

University Web Developers

We are currently in the process of loading google analytics on our website. 

The question came up as to best strategy for tagging our domains and sub-domains, as our first attempt was to create unique tracking codes for each sub-domain, such as one for Admissions, one for Financial Aid, one for the Registrar's Office, etc.

Further readings from both Kyle James and Google own blog suggest that a better way might be to use one code for the primary university domain, use it to cover all of our sub-domains, and then use profiles to limit the reports for each unit, ie Admissions, Financial Aid, and the like.

Do you see any problems with the approach?

The thinking from our IT guys is that this is something we may not want to do, as everyone will have access to everyone else's data (can we restrict access to profiles by groups). The web guys like it because we can track sessions between domains, which is something we haven't been able to do (like tracking a prospective student on the Admissions site when they investigate cost of attendance data on the Financial Aid site).

Any advice from those of you who have been there and done that. 

Tags: and, codes, domain, setting, sub-domains, tracking, up

Views: 19

Replies to This Discussion

Pat,

There are a couple options you can use. One is the primary domain account, then use profiles/filters to limit the reports.

However, because of some of the limitations of GA, you should probably go with the roll up account strategy instead.

Details on the roll up set up here: http://analytics.blogspot.com/2009/09/advanced-structure-your-accou...

The main roll up account is the one that tracks visitors across your entire main domain.

Each school/faculty/unit can have their own account added as a way to segment their own numbers.

I recommend having each secondary GA account set up by the people who own the account and have them grant you access to be an admin. This is how we set it up.

Having each unit set up their own account allows you to get around some of the limitations related to accounts (50) and profiles (50).

Hope that helps.

TS
Tim,

Brilliant. It looks each unit can own their own information, with a unique tracking code, but sessions, or even goals, across sub-domains could be tracked with roll up coding. I think I got that right.

So, as I understand it, we could track a session despite changes in domains, that starts in Admissions, for instance, and finishes by opting into a email communication form in a different domain.The roll up code can take care of that; and the problem of seeing one visitor as two or more whenever they change domains.

Thanks for your time and advice. Much appreciated.
That's it.

The only other piece to make sure of is that you're using the async version of the code.
On it.

Thanks for the help.
That is super-useful, Tim. Thanks!

RSS

Elsewhere

Latest Activity

Colleen Brennan-Barry posted a discussion

HighEdWeb 2014 Keynotes: Dr. Moira Gunn & Chris Hardwick

The Higher Education Web Professionals Association is pleased to announce the HighEdWeb 2014 Annual Conference keynote speakers: Dr. Moira Gunn (@biotechncation) and Chris Hardwick (@nerdist).Dr. Moira Gunn will deliver the Annual Conference’s opening keynote address on Monday, October 20. The first woman to earn a doctorate in mechanical engineering at Purdue, Dr. Gunn worked as a NASA computer scientist and engineer. Today, she…See More
11 hours ago
Profile IconMike Smick and Carla Pinson joined University Web Developers
14 hours ago
Erin Leavitt commented on Lynn Zawie's group OmniUpdate
"Can’t get enough of our analytics gadgets? Neither can we :) Check out the new blog post!"
yesterday
Laurie Trow replied to Kevin Hanselman's discussion Job Openings at The Sage Colleges : Marketing Communications and Web Content Specialists
"Sounds like a great opportunity! Thanks for sharing."
yesterday
Kevin Hanselman replied to Kevin Hanselman's discussion Job Openings at The Sage Colleges : Marketing Communications and Web Content Specialists
"Sage is still looking for a Web Content Specialist. Job search has re-opened. ---------------------------------------- The Sage Colleges, in Troy, NY is seeking a Web Content Specialist to work with the Office of Communications and Public…"
yesterday
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Another new customer... woot! Welcome Lake Washington Institute of Technology to the OU Campus CMS user community! "
Monday
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Help us welcome King University to the OU Campus CMS user community and OmniUpdate family! "
Friday
Erin Leavitt commented on Lynn Zawie's group OmniUpdate
"What is in your Top Ten list for Version 10? Compare it with today’s blog post! "
Jul 24
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Congrats to Utah Valley University on going live with their new responsive online course catalog in OU Campus! Check it out!"
Jul 24
Sarah joined Karlyn Morissette's group
Thumbnail

Google Analytics Users

it's pretty self-explanatory :-)
Jul 23
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Part 3 of our Small Web Team series is now up on the blog! #jobcreep "
Jul 17
Claudia Snell posted a status
"Last week, we launched our new website: http://www.nichols.edu Designed and built by Easy Designs and uses Expression Engine for CMS."
Jul 14
Neal Carter joined Sveta's group
Thumbnail

CMS

Content Management System
Jul 14
Neal Carter joined Cal Anderson's group
Thumbnail

Terminal Four Site Manager

For institutions using Terminal Four's (T4) Site Manager CMS.See More
Jul 14
Neal Carter joined Mark Greenfield's group
Thumbnail

WordPress

This group is for all those using WordPress as both a blogging platform and as a CMS
Jul 14
Justin Chan is now a member of University Web Developers
Jul 11
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Congrats to Morehouse School of Medicine on going live with their new website in OU Campus v10!"
Jul 10
Michael Plyler joined Eric Hodgson's group
Thumbnail

Digital Asset Management

Best practices in managing raw photography, design files, and Web photo galleries
Jul 10
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Part 2 of our Small Web Team series is now up on the blog! "
Jul 9
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"New case study: The University of Tennessee at Chattanooga Gets a Responsive Design Refresh with OU Campus and Bootstrap. Check it out! "
Jul 8

UWEBD has been in existence for more than 10 years and is the very best email discussion list on the Internet, in any industry, on any topic

About

© 2014   Created by Mark Greenfield.

Badges  |  Report an Issue  |  Terms of Service