University Web Developers

University Web Developers

We are currently in the process of loading google analytics on our website. 

The question came up as to best strategy for tagging our domains and sub-domains, as our first attempt was to create unique tracking codes for each sub-domain, such as one for Admissions, one for Financial Aid, one for the Registrar's Office, etc.

Further readings from both Kyle James and Google own blog suggest that a better way might be to use one code for the primary university domain, use it to cover all of our sub-domains, and then use profiles to limit the reports for each unit, ie Admissions, Financial Aid, and the like.

Do you see any problems with the approach?

The thinking from our IT guys is that this is something we may not want to do, as everyone will have access to everyone else's data (can we restrict access to profiles by groups). The web guys like it because we can track sessions between domains, which is something we haven't been able to do (like tracking a prospective student on the Admissions site when they investigate cost of attendance data on the Financial Aid site).

Any advice from those of you who have been there and done that. 

Views: 29

Replies to This Discussion

Pat,

There are a couple options you can use. One is the primary domain account, then use profiles/filters to limit the reports.

However, because of some of the limitations of GA, you should probably go with the roll up account strategy instead.

Details on the roll up set up here: http://analytics.blogspot.com/2009/09/advanced-structure-your-accou...

The main roll up account is the one that tracks visitors across your entire main domain.

Each school/faculty/unit can have their own account added as a way to segment their own numbers.

I recommend having each secondary GA account set up by the people who own the account and have them grant you access to be an admin. This is how we set it up.

Having each unit set up their own account allows you to get around some of the limitations related to accounts (50) and profiles (50).

Hope that helps.

TS
Tim,

Brilliant. It looks each unit can own their own information, with a unique tracking code, but sessions, or even goals, across sub-domains could be tracked with roll up coding. I think I got that right.

So, as I understand it, we could track a session despite changes in domains, that starts in Admissions, for instance, and finishes by opting into a email communication form in a different domain.The roll up code can take care of that; and the problem of seeing one visitor as two or more whenever they change domains.

Thanks for your time and advice. Much appreciated.
That's it.

The only other piece to make sure of is that you're using the async version of the code.
On it.

Thanks for the help.
That is super-useful, Tim. Thanks!

RSS

Elsewhere

Latest Activity

Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Train 300+ content contributors after not one, but two website redesigns? No problem! Discover University of Arkansas Cooperative Extension Service’s recipe for success in today's blog post. "
yesterday
Colleen Brennan-Barry posted a discussion

HighEdWeb 2016 welcomes LeVar Burton, Kimberly Bryant, more

HighEdWeb is very pleased to announce our outstanding 2016 Annual Conference keynote speakers: Kimberly Bryant, Aspen Institute Fellow and founder of Black Girls CODE, and LeVar Burton, actor, director and educator.We’re also excited to share our full presentation schedule, which includes more than 70 presentations given in 7…See More
yesterday
Sara Clark posted discussions
Tuesday
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Are your digital marketing campaigns effective? Learn how to measure the success of your digital efforts in this Thursday’s Higher Ed Live episode at 1PM ET with Jon Anspaugh from Oral Roberts University! "
Tuesday
Scott Knauer is now a member of University Web Developers
Jun 23
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Get the story behind our newest module OU Alerts and how our customers are helping shape its future in today's blog post! "
Jun 22
Vivek G. Bharathan is now a member of University Web Developers
Jun 21
Marc Boman joined Paul Branham's group
Thumbnail

Community Colleges

Discussions and such pertaining to the unique situations that present themselves to Community Colleges.
Jun 20
Marc Boman joined Mark Greenfield's group
Jun 20
Dan Demmons posted a discussion

SVA - anyone using this for their marketing campaigns

Hello everyone,I'm wondering if anyone is using SVA to help assist with their marketing efforts? Brief info on what SVA is - http://www.carnegiecomm.com/blog/non-traditional-student-audiences-cant-find-them-build-them/Here's a company that provides assistance with incorporating SVA- http://www.semcasting.com/I've a…See More
Jun 16
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Looking for the secrets to success for a website redesign? Check out our latest blog post for some great tips! "
Jun 15
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"We are excited to welcome West Chester University to the OmniUpdate family! "
Jun 14
Justin Farrow shared their photo on Facebook
Jun 13
Justin Farrow posted a photo
Jun 13
Profile IconJustin Farrow and oscar pineda joined University Web Developers
Jun 13
Jeffrey Green replied to Dan Demmons's discussion Anyone know what happened to www.edustyle.net
"Looks like they shut it down and started a consultancy?"
Jun 9
Megan Kowalski is now a member of University Web Developers
Jun 8
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Check out today’s blog post to learn how Farmingdale State College used Google Analytics and contact form inquiries to guide their website redesign. "
Jun 7
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Drumroll… the winner of our 2016 OmniUpdate Gadget Challenge is Eric Odom from Augusta University with his Readability Gadget! Congrats Eric, you’ve earned free registration to #OUTC17!!"
Jun 7
Profile IconAlisa Robakowski, Mark Rogers, Charise Alexander Adams and 1 more joined University Web Developers
Jun 7

UWEBD has been in existence for more than 10 years and is the very best email discussion list on the Internet, in any industry, on any topic

About

© 2016   Created by Mark Greenfield.   Powered by

Badges  |  Report an Issue  |  Terms of Service