University Web Developers

University Web Developers

George originally posted as a comment - maybe it should be a discussion.

Here's a solution for a Facebook fanpage:


I would ask what exactly are you tracking?

For something like Twitter, if you're posting links use the Google URL builder combined with a URL shortener such as bit.ly to track links back to your site.

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Absolutely. I think it's essential that we use GA trackable URLs as well as the shorteners so we can track beyond just the click through. Just because they got to our site doesn't mean they're doing anything on our site (conversion!).

As Jessica mentioned, using the referral reports is great as well (creating a custom report that pulls in not just visits and page views but goals as well). How about new visits as well - how many new visitors are we attracting using social media. Are we getting new people or is it always the usual suspects.

Creating a "social media" segment for GA is useful as well. Then you can dig into that segment and see what other things the SM audience is doing. If they aren't converting, what else are they doing? Maybe there is a pattern to what this segment of the population is doing (even if it isn't ultimately a conversion). Then we can take that information and make some decisions.

Shelby
One other thought - with social media especially, it's important that we get out of our analytics tool as well (whether that be GA, Omniture, Webtrends, whatever). In my opinion, there is no onsite analytics tool that is *there yet* as far as social media metrics (from a holistic standpoint).

Coremetrics has some interesting things going on with view-through for Facebook. I'm not sure I'm totally on board with the view-through concept, but I understand the thought. It's funny ... a while ago I sat through a webinar on view-through from Coremetrics and they said that it wasn't "branding" analytics. I beg to differ. View through is *definitely* branding analytics.

Thoughts?

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