University Web Developers

University Web Developers

Our college is in the midst of a complete redesign and content overhaul. Actually, the content will all be new: no legacy content being brought over...yea!

Our faculty and staff serve as the content authors. When our new CMS is in place and ready for content population, we're going to require authors to attend training not only on the CMS system itself, but I will be presenting training on "writing for the TCCD web".

I've been doing research for the past couple of months, mostly online. Any ideas on books, journals, etc. that I may use as well?
THANKS!

Views: 47

Replies to This Discussion

One I'm reading right now is called Hot Text Web Writing that Works and it is written by Jonathan and Lisa Price http://www.amazon.com/Hot-Text-Writing-that-Works/dp/0735711518/ref.... I just started it so I can't reccomend it one way of another...

I also would reccomend defining a university-wide style guide that your authors adhere to, wetting up a wiki is good for this kind of thing because it allows your authors to collaborate and add entries as they come across it. I also use the AP Style Guide, which is the guide that is used by newspapers so that they can keep a consistent style and format across the country.

I have also read several books on copyrighting, but nothing there has really blown me away... I think that much of the problem is that we're still trying to figure out what "good" writing is for the web.

I have one question for you though, how is your institution going about and getting content streams for the web? Do you have a pool of professional authors who go around the campus and seek out stories, or do you have volunteers from a variety of on-campus groups who are looking for content to bring back to the web? This is the biggest stumbling block we're heading up against now... If you have any insight pleas let me know!

Thanks,

Josh
Josh, thanks for responding. I've come across so much research in the past year since I first posed this question, and would be happy to share if needed. I'm also presenting at this year's HighEdWeb conference in Milwaukee on the subject of increasing the usability of your Web site with or without a redesign. Our new site launched in April and it was quite the task to get content for the site: we brought over no legacy content.

As far as content streams, do you mean from our disciplines and departments or the more newsy stuff? Our college district has five campuses. We took the approach of doing our IA and content writing with the different audiences in mind, rather than our org chart: this was like pulling teeth in most cases (as you might imagine). Each campus has a different organizational structure when it comes to disciplines, so geography may be in the science division on one campus but in the humanities on another campus. We had to drill down to the discipline level and have one rep from each campus work as a team to come up with the content for THE geography area, THE math area, etc., rather than one for each campus. Our students are SO thankful for the change as are the prospective students we've heard from. All that to say that for each discipline out of the five, one is responsible for entering the content into our CMS and one other is responsible for "approving" that content before it gets to me (I'm the Web content editor for the entire district). Because of major politics, this was actually the best solution for us (myself and the Webmaster) as well as make sure that the administrators were happy. (Lots more to this and can talk to you about the good, the bad and the ugly that we learned during that process if you'd like.) I then edit all content keeping usability in mind. We also trained all of the content contributors on "writing for the Web" to aid in that process.

As far as the more newsy things or features, the entire district of employees (faculty, staff and administrators) are encouraged to submit ideas to the Public Relations & Marketing office. We have an area of highlights written by the PR & M staff to highlight students, alums, employees across the district.

Not sure if that answered your question. :-) Let me know. And thanks again for the info. I'm going to check out the book you recommended.

RSS

Elsewhere

Latest Activity

Colleen Brennan-Barry posted a discussion

HighEdWeb 2017 Early-Bird Pricing available through July 31

It’s the last week get HighEdWeb 2017 early-bird registration pricing! When you register for the Annual Conference by the end of Monday, July 31, you save $100 — and who doesn’t love that?!Register by July 31 to save $100…See More
Jul 25
Lauren Zakich commented on Lynn Zawie's group OmniUpdate
"Upcoming webcast: Join Angela Cavaliere from Montgomery County Community College as she demonstrates how to perform user testing to improve overall web experience. Register today!"
Jul 12
Michael E Matzkin joined Mark Greenfield's group
Thumbnail

WordPress

This group is for all those using WordPress as both a blogging platform and as a CMS
Jul 10
Dan Bashaw commented on Mark Greenfield's group WordPress
"Hi Samuel – WordPress will be a good choice for this kind of project. Can you let us know more about what features you are thinking of adding? It seems to me that a combination of a WordPress site and tightly integrated social media channels…"
Jun 29
Samuel Omotoso commented on Mark Greenfield's group WordPress
"I am just joining this platform and i started using wordpress lately. My interest is building and interactive alumni and membership site for my university. Any willing to help out?"
Jun 29
Samuel Omotoso joined Mark Greenfield's group
Thumbnail

WordPress

This group is for all those using WordPress as both a blogging platform and as a CMS
Jun 29
Samuel Omotoso is now a member of University Web Developers
Jun 28
Lauren Zakich commented on Lynn Zawie's group OmniUpdate
"Functionality of your website should be your foundation, but design is an important next step. See how design enhances your site in part two of this series. "
Jun 26
David Luhr posted a discussion

Digital Content Manager at Westminster College

Westminster College in Salt Lake City, UT is looking for a talented Digital Content Manager. Join our Agile web team and manage content for our high-traffic website, which recently won Sitefinity's Website of the Year 2016 award.View the full job description and apply today: https://www.governmentjobs.com/careers/westminstercollege/jobs/1767574/digital-content-managerSee More
Jun 15
Lauren Zakich commented on Lynn Zawie's group OmniUpdate
"Implementing a content governance plan, complete with workflows and approvals, is essential when building a digital strategy for your site. Register for our upcoming webcast with Stamats to learn best practices for content governance. "
Jun 15
Lauren Zakich commented on Lynn Zawie's group OmniUpdate
"Web accessibility is an important aspect of any website. But where do you start when it comes to making your higher ed site accessible? Read on to see how easy it is to begin. "
Jun 14
Lauren Zakich commented on Lynn Zawie's group OmniUpdate
"Using redirects on your site when change occurs can help with SEO. Find out more about how to handle reorganization and redirection in our latest blog post. "
Jun 1
Johnathan F Kelly is now a member of University Web Developers
Jun 1
Debbie joined Mark Greenfield's group
Thumbnail

WordPress

This group is for all those using WordPress as both a blogging platform and as a CMS
Jun 1
Debbie joined Mark Greenfield's group
Thumbnail

Accessibility

This group is for all those interested in Web Accessibility.See More
Jun 1
Debbie joined Mark Greenfield's group
Jun 1
Lauren Zakich commented on Lynn Zawie's group OmniUpdate
"Change is inevitable, and you want to make sure your content is still consistent after you reorganize your site. Check out the importance of using dependency tags in OU Campus to make sure both your site visitors and search engines can still find…"
May 25
Allison Howard is now a member of University Web Developers
May 19
Lauren Zakich commented on Lynn Zawie's group OmniUpdate
"Planning a dream kitchen is like redesigning a website. It's easy to change the colors, but if the content doesn't provide what users need, your site visitors will not find value. So where do you start?"
May 12
Lauren Zakich commented on Lynn Zawie's group OmniUpdate
"When thinking about valuable content for your higher ed site, try testimonials and quotes to attract prospective students. Download the latest E-Expectations report today. "
May 11

UWEBD has been in existence for more than 10 years and is the very best email discussion list on the Internet, in any industry, on any topic

About

© 2017   Created by Mark Greenfield.   Powered by

Badges  |  Report an Issue  |  Terms of Service