We launched ours (http://uchicago.facebook.com/profile.php?id=9183556279) on January 7th, with an e-mail blast to students and invitations to a few select alums that our director of communications knew were on Facebook. We had 148 "fans" by the end of the day, and have seen a steady increase of about 5-10 fans per day (we're at 225 now). It would seem that we've gone (slowly) viral.
Hi -- we set up a facebook group for our upcoming events. Users join the group and are sent a facebook alert every time a new event is added (or is close to coming up). We started a few months ago and now have more than 850 members. We put up a poster at each public event on campus telling people about the group.
We also have an e-mail subscription list for upcoming events but ever since we launched the facebook group, we have had more people joining the group than submitting their e-mail to the mailing list.
I work on the college level of a large university which has multiple colleges. We have two Facebook groups for alumni that seem useful so far, especially for letting the young alums know about events. We've had them for only a few months so we are still in the research period about how successful they are.
Our school has a facebook account. It seems fairly popular with recruits and current students. Overall, I think it is a success in that it is getting people more involved with what's happening in our little part of the world.
I'd love a little more information. If users sign up to be "fans" of your page, do they go on to interact further with you? I've signed up as a fan of a lot of pages on Facebook, but then generally never go to look at them again.
Do you have suggestions on how you use Facebook to keep people actively engaged and interacting with you?
The way to keep people engaged is to send out "updates" - notification of these will appear on your fans' home page, on the right sidebar, by where notifications of friend requests and such show up. You can also create events linked to your page, and invite fans to those events, and in their Facebook inboxes.
I would recommend setting up a "page" instead of a "group". Pages have more customizable features like the ability to add html and different applications. Pages also provide some "insights" as they call it. Visual information on page views, fans, wall activity, etc. There is also some demographic information available. You can also send out mass updates as Aaron mentioned targeting a demographic or just to all of your fans.
As far as posting events, groups and pages have an event box and when you are an admin you can create these events using the edit option.
Do you tend to segment your target groups or pages? A page focused more on alumni, another on prospective / admitted students, another for fans of the athletic teams?
From a marketing perspective, one would guess that the information that each of these groups is looking to receive on a page or group is significantly different. We've seen this sort of segmentation on the Facebook group side, but not very much on the Facebook page side.
Does one of these segments tend to drown out the others on a Facebook page? My inclination is that sports fans would tend to drown out discourse about admissions or alumni events (at least at schools in major sports conferences in sports like football, basketball, and baseball / softball).
The Higher Education Web Professionals Association Board of Directors is the governing body of the Association, working to create and manage policy, coordinate business issues, and manage the growth and prosperity of HighEdWeb. The Board meets monthly to discuss updates and issues, and works to lead various Association initiatives year-round.There are several open Director spots, due to growth and natural term expiration, and so HighEdWeb is now inviting nominations. Nominations (of yourself or…See More
Job SummaryThe Web Designer position works closely with various college departments to create and maintain a college website that is marketing focused and content driven. This individual is a talented and creative graphic designer with strong background in designing modern and innovative web pages. The ability to implement the designs into working web pages using front-end development skills in HTML5 and CSS3 is key.Essential FunctionsDesign visually-appealing, innovative web pages and graphics…See More
"More than anything I would suggest focusing on workflow and how you can manage the process similar to that of the offline pdf creation process. So might want to do a proof of concept with wordpress to see if you can pull it off and then also looked…"
So, the "powers that be" here are looking into various catalog systems...for next year.In the meantime, we're now working on our (hopefully last) old-school InDesign/PDF catalog, and I got to thinking...maybe it would be a good thing to do some sort of web-based static page (to keep it simple, for now) catalog this time around, to make the transition next year to whatever catalog system the "powers that be" decide upon an easier one.We have a Wordpress instance and then we have our regular…See More
"Join us on Thursday, May 28 at 11 am PT when Becky Vardaman and Robyn Anderson from Converge Consulting and our very own Rich Paul discuss the impact of Google's recent mobile-friendly update. Register now!"
We are hosting a large conference in 2016 and looking for a simple mobile app to use, we don't have time to build one in house. Just something with venue info and sessions as a base. Does anyone have suggestions? Thanks much!Ronna JohnstonUniversity of Northern ColoradoSee More
"Katie, we are in the same boat as you. We will be changing to a site that focuses more on prospective students, moving non-related content to SharePoint. We have similar concerns but are going in with a plan of cutting our number of content authors…"
"Rogue websites can cause all kinds of problems for your higher ed website, but how do you stop them for good? Check out these steps in today's blog post "Taming the Beast: Rogue Websites in Higher Ed"
Taming the Beast: Rogue…"
"Today's blog post sums up the Higher Ed Live Special Edition broadcast, “The Catalog to End All Catalogs,” with Nathan Gerber from Utah Valley University and Dawn Truelsen from Fresno State. Get the scoop!
Marj Esch is now a member of University Web Developers