University Web Developers

University Web Developers

We're reviewing our approach to archiving the college's news stories and I'm curious as to how other folks are doing it.

Right now our news site (http://www.lafayette.edu/about/news/) is a WordPress site with about 7 years of stories in it.  

We have an older, pre-WordPress site as well that has another decade or so of articles in it.

We're debating a few different approaches, but the two big ones are:

1) Maintain a comprehensive archive of all the articles 

2) Maintain just the last X number of years (where X = 3 or 4 years) and come up with a process for moving articles into a less prominent archive inaccessible to Google.

The primary concern with #1 is that the comprehensive archive would inevitably degrade (e.g. bit rot from bad links, out of date information, etc.) while polluting our search results with less relevant information (e.g. an article about a faculty member's cancer research from 2007 returning higher than one from 2013).

Approach #2 lets you have a more focused, more current collection of news stories, but has its own problems. There's less for search engines to discover in the first place and that could impact traffic. Archiving or unpublishing older articles will lead to broken links unless you perpetually maintain redirects to the archive.

My personal inclination is to go with Option #1 and manage what's ultimately an SEO problem through a combination of managed collections in the college's own search appliance and judicious use of robots.txt tags. If we find an old article that's particularly prominent in search results, then my thinking is that we should leverage that article to include references to more current and/or relevant stories.

Bringing this back around to WordPress, I'm curious as to what your approach is, and what tools you leverage in WordPress to implement it.

Ken

Tags: archives, archiving, news, wordpress

Views: 40

Elsewhere

Latest Activity

Erin Leavitt commented on Lynn Zawie's group OmniUpdate
"So proud of our implementations, training, and support teams for all their hard work and dedication!  Roll Out the Red Carpet: It’s Awards Season "
9 hours ago
Natalie Semmler joined Mark Greenfield's group
Thumbnail

Accessibility

This group is for all those interested in Web Accessibility.See More
yesterday
Natalie Semmler joined Sveta's group
Thumbnail

CMS

Content Management System
yesterday
Natalie Semmler joined Brian Panulla's group
Thumbnail

ColdFusion

Group for those using Adobe ColdFusion in a higher education context.
yesterday
Natalie Semmler joined Cal Anderson's group
Thumbnail

Terminal Four Site Manager

For institutions using Terminal Four's (T4) Site Manager CMS.See More
yesterday
Erin Leavitt commented on Lynn Zawie's group OmniUpdate
"Congratulations to Pepperdine University! They went live with 7 responsive websites, including a social hub (socialhub.pepperdine.edu/) which uses OU Mashup. Check it out: pepperdine.edu "
yesterday
Michelle L. Monti posted a discussion

Questioning the Value of College Holiday Videos

I'm wondering what people think is the value of doing a holiday video for a college/university. What is the goal? Do schools make them simply because others are doing it? Who is the target audience - is it to maintain engagement with alums or to attract prospectives and their families? When do schools start planning them - (in September/October?) What do people see as a return on this investment of so much time?I'm asking because I have worked at one school where we made a holiday video…See More
yesterday
Michelle L. Monti is now a member of University Web Developers
yesterday
Erin Leavitt commented on Lynn Zawie's group OmniUpdate
"Don't miss out on this great opportunity. Participate in Real Story Group's Web Content Management Survey and get a summary of the results. "
Tuesday
Sara Clark posted a discussion

Missouri State University seeks videographer/editor

Missouri State University is accepting applications for a videographer/editor for marketing and communications.Position comes with superior benefits, including group health insurance, life insurance, retirement, tuition waivers, wellness programs and professional development opportunities. Learn more about benefits.ResponsibilitiesOrganizes, records and…See More
Monday
Erin Leavitt commented on Lynn Zawie's group OmniUpdate
"Have you heard? OmniUpdate has a Pinterest Page! We created the page to showcase our customers' awesome web pages and projects for inspiration and motivation. Learn more on our blog. "
Jan 23
Andrew Collington is now a member of University Web Developers
Jan 21
Erin Leavitt commented on Lynn Zawie's group OmniUpdate
"Lance Merker, President and CEO of OmniUpdate, reflects on our 2014 accomplishments. Read it now on the blog! "
Jan 20
Erin Leavitt commented on Lynn Zawie's group OmniUpdate
"OU Campus users, have you signed up for this month's Training Tuesday? Don't miss out. Join us Tuesday, January. 27th, 2015 at 11:00 am PT and learn how to integrate social media channels together with OU Mashup!"
Jan 19
Erin Leavitt commented on Lynn Zawie's group OmniUpdate
" If you’ve performed a search on omniupdate.com recently, you probably found our new and improved search solution! Find out why it's better on our blog. "
Jan 15
Erin Leavitt commented on Lynn Zawie's group OmniUpdate
"Joining the OU Campus user community is Jackson State Community College. WELCOME!"
Jan 13
Alisa Harrison joined Lynn Zawie's group
Thumbnail

OmniUpdate

Share your experiences using OmniUpdate CMS
Jan 12
Alisa Harrison is now a member of University Web Developers
Jan 12
Erin Leavitt commented on Lynn Zawie's group OmniUpdate
"Voltaire Santos Miran, Co-founder and CEO of mStoner, speaks to Lance Merker, OmniUpdate’s President and CEO, about changes in the higher education industry. Check it out!"
Jan 9
Erin Leavitt commented on Lynn Zawie's group OmniUpdate
"First new customer of the new year. Welcome Grambling State University to the OmniUpdate Family! "
Jan 8

UWEBD has been in existence for more than 10 years and is the very best email discussion list on the Internet, in any industry, on any topic

About

© 2015   Created by Mark Greenfield.

Badges  |  Report an Issue  |  Terms of Service