Share 'Higher Education Analytics: More Questions and Frustrations Than Answers'

I made my original post in Management and Strategy, but I wanted to provide a link to it for this group as I wasn't subscribed to it earlier and it seems like a better fit. The post is, admittedly, a bit on the rant side, but I am at a boiling point with site analytics, specifically Google Analytics. People I speak with on this matter at conferences love GA and don't seem to be running into the s…