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Bradley Livermore
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- Milwaukee, WI
- United States
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Bradley Livermore's Discussions
Bradley Livermore's Groups
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eMarketing in Higher E...
60 members
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Learn By Example
38 members
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Using Social Networks ...
320 members
Bradley Livermore's Page
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Why would you care what is normal when you know where and why people are abandoning?
If normal is 40% you still have a where and why to fix.
If normal is 90% you still have a where and why to fix.
I don't think I've ran into any analytics measur...
I would install ClickTale on the form pages to see where users are struggling.
It's just a numbers game. First we determine what the measurable goals of the site are and how much each goal is worth. Then we take what a student is "worth" and the conversion rate from goal to student.
For example say a student is worth $10,00...
You have to not let it get personal.
And then you agree to put it up and test it. If it's shown to have a negative impact on that departments goal (web sign ups) then it will come down. If it increases the departments goal then it can stay.
And ...
Drupal is a popular alternative - http://drupal.org
Nice blog post Ann.
Have you put a value on what a social media follower or subscriber is worth? For example a unique visitor to your site might be worth $10 so you sent away $2750 in value through those 750 clicks. Obviously some of that comes b...
Hey who did the slide show on your homepage? It's one of the better slide shows I've seen on a Drupal site. Is it just using JQuery cycle? Does it use a drupal module so you can load it from the back end?
Well it's been up at least a year (since it was reported "stolen" a year ago) and I would hope they did some kind of conversion impact tracking of the new layout.
What sorts of usability issues are you seeing?
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Profile Information
- Employer?
- Herzing College
- Website:
- http://www.herzingonline.edu/
- Personal Website:
- http://www.herzing.edu/
- List three areas of expertise or specialization.
- web programming, cms administration, html
- What CMS are you using?
- Drupal
- What department or office are you in?
- Internet Marketing
- Primary Job Responsibility
- Converting sites from proprietary CMS to Drupal. Maintaining sites once converted.
Analytics and SEO also.
- Number of students at your institution
- 3000
Elsewhere
Latest Activity
I agree with Nathan - you do not want flash in your HTML email. You can have the HTML email look like the start of a movie.. or whatever graphics you want in there.. but when clicked - the user should be taken to a web site where a full web browse...
Todd Sanders from the University of Wisconsin - Green Bay, provides this job description.
For folks who use (or are interested in) Hannon Hill's Cascade Server CMS product
How are you looking to point users to the Flash file? I don't know the most recent stats on Flash visibility through email clients but I remember in the past the argument was against sending a pure Flash file through email. Instead the suggestion ...
We recently tested Joomla vs. Drupal and arrived at some of the same conclusions as previous posters. In the end, with as large as we need the site to be, we settled on Drupal. It has yet to be seen if we've made the right decision. I'll get back ...
It's not for our school, but it is a pretty decent description of a social media intern position:
https://jobs.scottrade.com/viewjob.html?optlink-view=view-12523&ERFormID=newjoblist&ERFormCode=any
We're planning on sending out a Flash-based Christrmas greeting via email. I'm wondering what maximum file size we should be aiming for. (i.e.
We're working on this with a school right now. I'll share what we end up at!
If you plan to attend the 2009 Symposium for Marketing of Higher Education being hosted next week by the American Marketing Association in Boston, please stop by and hear Lance Merker, CEO of OmniUpdate, discuss student expectations about the coll...
Here was mine (with a hearty assist from Jessica Krywosa of Suffolk University):
This position will allow a student the opportunity to help shape and promote online and social media community experiences for the college. The social media intern s...
I do all 'main university' type postings in FB and Twitter and act as the 'voice' of the accounts adding personal touches here and there, such as personal questions or greetings.
Our strategy includes adding admins from various parts of the unive...
I dont know if its served me well - its only been a few months - but I have only a short descriptive 'graph that I used.
This position allows a student the ability to help promote and shape the university online community experience. By providing...
As I review admissions pages and applications, I've discovered there are few admissions pages that have an easy to find call to action to apply. The norm seems to be scanning a lot of text to find the "to apply" choice.
John,
Not sure if you've seen this already, but check out Common Admissions Application. Looks like a number of higher ed schools across the country use it.
Justin, just got through with an OmniUpdate CMS demo. The application is unbelievable. It is awesome. If we had the money we would right the check right there. What is cool about the company is they are trying to work with us. I think that this sp...
Sam, beside Joomla I have used DotNetNuke also and I have experienced the same type of issues with DNN. Installation. I have had huge issues and a lot of wasted time trying to install DNN and trying to get it up and running. Once I have it install...
I need a new calender of events type software. Right now we were using the open source vtcalender system until it broke. This system has been nothing but problems. The previous web designers were the ones that put this calender system into use. Wh...
I sent them an email looking for a baseline cost but have not heard back from them yet.
We are currently debating whether or not this is an in-house project.
Though I'm more prone to go with the vendor if they offer extensibility we don't have t...
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