"The writing student inside me wants to say, "Blogs for all!" The instructional technology support person inside me wants to say, "Make them sign an agreement!" So, how to navigate this disparity? I think an agreement is a…"
"I learned this lesson too: It's not just about setting expectations up front— it's about setting draconian rules up front and making the reward so sweet and easily attainable that they do it.
I had blogs set up for our student…"
I am running into the same problem. Our web team gets numerous requests for blogs but some of them fall apart, usually withing a short time-frame. Part of what I'm doing to help this situation is trying to define, with our Marketing…"
We get many requests to set up blogs for various departments. In our initial meeting, I explain to the requesters that they alone will be in charge of creating and maintaining content and they all promise me that they have the time and staff to maintain the site.Approximately 40% of the blogs that we create go unused or are severely underutilized, which looks awful for our institution and incenses me for the time and trouble my department went through to create the site and train the users.My…See More
"If they are personal pages for the faculty and not meant to be a formal channel of communication between the faculty and their external audiences, I would give them the freedom to do whatever they want.
If the pages are tools of the university,…"
"If it is an official communique from your school, I would have some serious discussions with the marketing staff about this. I agree with Ann, though. Stay away from mixing your politics with your official communications."
"UPDATE: I can no longer recommend this strategy for parsing out traffic based on path. Here's why.
Advanced segments operate on data at the visit level, while filters operate on data at the pageview level. This means you cannot effectively…"
We use GA for reporting our statistics. Recently, our authorship has become very interested in getting their statistical information for the sites they oversee.Normally, if someone wants access to the GA for their sub-site, we create a profile for them and grant them access. With as many demands as we are having for GA access, I'd like to set up a less hands-on way for our users to be able to get the stats for their site.Currently, we have quite the mishmash of site profiles and a convoluted…See More
"We have a three-person web services team that supports the departmental webmasters with handling rich media, custom programming, and all other advanced webmastering topics. Most of our departments have one assigned person to manage web content in…"
"Join us for our next webcast with Caroline Roberts from iFactory who will be providing tips on how to improve your SEO by finding and wisely using the keywords and phrases that matter most! http://bit.ly/2zhdcIt"
"I do work from home a few days a week. Depending where you're located, this would definitely be a perk. I've found plenty of higher ed jobs, but it's not often where working from home is an option. I find this odd since the higher ed…"
"Take a look at these award-winning higher ed digital marketing campaigns to see what’s working for them – and what you can implement to make your school’s digital marketing campaign one of the best. http://bit.ly/2JlzLiq"
"Do you have a plan in place to ensure your redesigned website is a success? Read our new white paper for the steps needed to successfully launch your website so that it is effective, informative, and gets noticed. http://bit.ly/2HZt73Z"
"Join us for our next webcast with Brian Johnson from Tacoma Community College for tips on how to effectively communicate the website redesign process and move to a new CMS. Win over those key players and get your project started on the right…"
"Join us for our next webcast with Angela Cavaliere from Montgomery County Community College who will discuss how to successfully navigate a website redesign in higher ed. Learn how to get buy-in from stakeholders, organize your team, and…"
"Want a pain-free website launch? Join us for our next webcast with Phil Pelanne from NewCity who will share good ideas, bad ideas, and tales from the trenches, plus his nearly 100-item QA and launch checklist! "