We've always known that we're a larger group, but I don't know that we always appreciate how many resources we have at our disposal compared to other institutions.
At the same time, it's been my experience with higher ed -- both on UWEBD and in my previous employment -- that the top levels are a little more willing to really give some control and flexibility to other groups on campus as long as they adhere to branding and style directives. At Children's, we have a CMS in place (plus a new one waiting to take its place) and theoretically our authors can generate content on their own. But our marketing group really likes to stay on top of the messaging, so any content that gets published gets a thorough review and, in many cases, a lot of hands-on help from our editors.
As you can imagine, sometimes this makes our publishing process far slower than it might otherwise need to be.
Well, at any rate, it is good to be in contact with someone down the street. Holler if I can ever be of service.
Howdy, Neighbor! Yep, we're just down the street. And until a couple of months ago, I had a reporting responsibility to Sandra Degen at UC. I subscribe to the list because the hospital has a training mission, so we provide experience to all the UC medical students who are rotating through their pediatric clerkships, train all the pediatric residents and fellows, host a couple of graduate programs, etc.
Short answer to your question about staffing, between our IS and Marketing departments, we have about 18 people who have something to do with the public-facing web site.
In Marketing and Communications, we have:
- five full-time content editors
- three part-time content editors
- a search engine optimization editor
Some of them report to the director of marketing, others report directly to the VP of Marketing and Communications.
In Information Services, we have a Web Services group that includes
- two more content editors who report to our Research Foundation
- five developers and analysts who work on our CMS and associated applications
- and then there's me, who works on information architecture and user experience.
Those of us in Web Services report to our director.
The 2020 Annual Conference of the Higher Education Web Professionals Association (HighEdWeb) will travel to Little Rock, Arkansas, this October 18-21 — and the call for proposals is now open! As a digital professional in higher education, we know you have great ideas and experiences to share. From developers, marketers and programmers to managers, designers, writers and all team members in-between, HighEdWeb provides valuable professional development for all who want to explore the unique…See More
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