"Maybe you can do that for iOS and other mobile webkit clients (a majority of people seem to be reading email on phones these days), and then clunky old desktop clients (Outlook) would ignore it and show the full text. I've been able to do some…"
"No, I wouldn't like to bounce back and forth between mail and browser, but I would be very surprised if your readers were reading everything in either situation. If the full text is in the email, they're probably just scanning for what…"
"I agree with Megg. Short snippets/summaries that link to the full story.
I've struggled with the whole concept of a newsletter though. Do people really anticipate and read them anymore? Seems so old school. Unless people opt in and can choose…"
"What version of Gallery were you using? We've been using Gallery 3 for a while now and I quite like it. Uploading can be done via the web interface, even in batches, and is easy to use for most people. So not FTP needed. We customized the theme…"
"As Annette said, it depends on why you're doing it. What are the problems that need to be solved, and what are the outcomes that can be measured? I'm planning to switch to a CMS from not having one this coming year, and most of our issues…"
"For our global header nav, I've been tracking every click as an event in Google Analytics for several months. It's pretty clear now which links are popular and which are being ignored. I also use Crazy Egg to see clicks on the current…"
"Totally agree, overall traffic is not a goal. But the narrative for most higher ups is more traffic = more reach and awareness. And so they want an explanation when it drops. I don't think it's worth worrying about unless it goes past…"
As Director of Web Communications, manage centralized web team and projects. Develop and execute university web strategy, including web marketing and recruitment, social media, content development, and analytics.
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I'm wondering what people think is the value of doing a holiday video for a college/university. What is the goal? Do schools make them simply because others are doing it? Who is the target audience - is it to maintain engagement with alums or to attract prospectives and their families? When do schools start planning them - (in September/October?) What do people see as a return on this investment of so much time?I'm asking because I have worked at one school where we made a holiday video…See More
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