"We did one in 2012 and 2013, but not 2014. We initially got caught up in the buzz because everyone was doing them, and it seemed like a fun idea. But this last cycle we were so busy with other projects we couldn't justify carving out the time.…"
We're looking for a service or tool that will let employees create their own business card and have a press-ready PDF sent to our print shop. Ideally the employee would type in their info into a form, and that text would be dropped into a predefined PDF template. I know this falls under the "web to print" industry, but I haven't found any workable services yet. Thanks!See More
"Maybe you can do that for iOS and other mobile webkit clients (a majority of people seem to be reading email on phones these days), and then clunky old desktop clients (Outlook) would ignore it and show the full text. I've been able to do some…"
"No, I wouldn't like to bounce back and forth between mail and browser, but I would be very surprised if your readers were reading everything in either situation. If the full text is in the email, they're probably just scanning for what…"
"I agree with Megg. Short snippets/summaries that link to the full story.
I've struggled with the whole concept of a newsletter though. Do people really anticipate and read them anymore? Seems so old school. Unless people opt in and can choose…"
"What version of Gallery were you using? We've been using Gallery 3 for a while now and I quite like it. Uploading can be done via the web interface, even in batches, and is easy to use for most people. So not FTP needed. We customized the theme…"
"As Annette said, it depends on why you're doing it. What are the problems that need to be solved, and what are the outcomes that can be measured? I'm planning to switch to a CMS from not having one this coming year, and most of our issues…"
"For our global header nav, I've been tracking every click as an event in Google Analytics for several months. It's pretty clear now which links are popular and which are being ignored. I also use Crazy Egg to see clicks on the current…"
As Director of Web Communications, manage centralized web team and projects. Develop and execute university web strategy, including web marketing and recruitment, social media, content development, and analytics.
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Amherst College is considering switching the search engine we use on our website (Drupal) from Google Search Appliance (GSA) to Google Custom Search Engine (CSE). We are considering using Google Tag Manager (GTM) for A/B testing of GSA and CSE. We are configured to seamlessly switch between the two search options.Does anyone have ideas, resources, or a checklist you've used for testing the site search and gauging relevancy?If not GTM for A/B testing, any recommendation on what else to use?All…See More
The Communications Department in the UW-Madison Division of Information Technology (DoIT) is looking for a full-time User Experience Analyst to join our team. The opportunityWe’re redefining the experience of higher education at UW-Madison, from improving the course enrollment process to designing tools that support advising to overhauling the MyUW portal. We need someone who is driven to understand the challenges our users face, to help untangle thorny process and technical ecosystems, and…See More