"Using Google Analytics, as Erik suggests, is the best way to discover which links are "in play." You could also do a focus group with prospective students, or you could try card sorting -- a venerable stand-by technique.
editorial/workflow, web analytics/metrics, content management systems
What CMS are you using?
OmniUpdate OU Campus
What department or office are you in?
Primary Job Responsibility
Developing and managing online content, maintaining editorial writing quality, and monitoring online content for accuracy, relevancy, and timeliness. Act as liaison between academic unit content managers.
Number of students at your institution
Comment Wall (3 comments)
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Since you are in the CMS group, I was hoping you could advise me. UB is setting up a university-wide content management system and we are exploring what best practices other universities are doing. In particular, we are trying to identify universities that are:
* Using a CMS enterprise wide, or with several departments
* Have governance or policies in place
* Have a form of centralized staffing
* And hopefully are encouraging best practices in content and user experience.
If you can take the brief survey at https://vovici.com/wsb.dll/s/8727g3fd23 (no longer than 2-5 minutes) it would help us gather preliminary information that will assist us in our initial phase of research. If you know of someone in your organization better suited to fill this out, please feel free to pass this along.
We are looking for initial responses by Thursday, October 15th.
If you have any questions, please do not hesitate to contact me or my assistant Kyriakos Zannikos (716-645-4652 or firstname.lastname@example.org)
Thanks in advance,
Web Strategist | UB Web Team Leader
University Communications, University at Buffalo
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