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University Web Developers

Gordon Wright
  • Male
  • Chicago, IL
  • United States
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Gordon Wright's Discussions

Search Engine Marketing Recommendations?
6 Replies

So, we finally got budget approval for search engine marketing — particularly through Google AdWords's remarketing. Can anyone recommend an agency/firm to work with? I've done a lot of this on my own…Continue

Tags: Google AdWords, SEM, Advertising

Started this discussion. Last reply by Fabio Sep 16, 2013.

Who pays for your server?
3 Replies

There's been some debate around the small grad school where I work about whether paying for server space for the public-facing website should go on the budget for the IT dept or the Communications…Continue

Tags: servers, budget

Started this discussion. Last reply by Chris Wiegman Apr 3, 2011.

Help! Last-minute budgeting for a redesign
5 Replies

So I just found out that the site redesign I was thinking we'd start on in the fall needs to be budgeted out by tomorrow!I've been involved in a variety of redesign projects, but I was curious if…Continue

Tags: budget, redesign, cms

Started this discussion. Last reply by Steve Mar 24, 2011.

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Latest Activity

Fabio replied to Gordon Wright's discussion Search Engine Marketing Recommendations?
"Moz publishes a list of search engine ranking factors (the SEO Bible in my opinion) at http://moz.com/article/search-ranking-factors/2011 If you look at the list of contributors of that survey at…"
Sep 16, 2013
Gordon Wright replied to Jason Slater's discussion Photo Management Collaboration Tools
"We've been using Adobe Lightroom and then publishing to a private Flickr account so it can be accessed remotely. The program can be a little tricky to learn, but it's fantastic for tagging and search, and the tags and captions carry over…"
Jul 19, 2013
Karine Joly replied to Gordon Wright's discussion Search Engine Marketing Recommendations?
"Looks like my previous edits didn't take. Sorry for the typos :(. I meant "They did work a few years ago with Stephane Hamel who is one of the top team members at Cardinal Path.""
Jul 16, 2013
Gordon Wright replied to Gordon Wright's discussion Search Engine Marketing Recommendations?
"Thanks, Karine! I'll definitely check them both out."
Jul 16, 2013
Karine Joly replied to Gordon Wright's discussion Search Engine Marketing Recommendations?
"Higher Ed Marketing is also another possibility. They did work a few years with Stephane Hamel is one of the top team members at Cardinal Path. Higher Ed Marketing shared some interesting data with me last year when I was working on an article…"
Jul 16, 2013
Gordon Wright replied to Gordon Wright's discussion Search Engine Marketing Recommendations?
"Fantastic, thanks, Matt! I'm also looking into Cardinal Path, since they're the ones that Google anointed to run all of their AdWords training sessions... http://www.cardinalpath.com/"
Jul 12, 2013
Matt Herzberger replied to Gordon Wright's discussion Search Engine Marketing Recommendations?
"I would talk to Converge Consulting, they are really great. They are experts in this plus they are higher ed focused.  http://www.convergeconsulting.org/"
Jul 12, 2013
Gordon Wright replied to Dan Bashaw's discussion Migration to WordPress
"Aha, here's where the small size of Erikson has been a huge boon. We really don't have too many content managers out there, and we've managed to centralize a lot of that. So for us the problem isn't control over the content,…"
Jul 12, 2013
Gordon Wright posted a discussion

Search Engine Marketing Recommendations?

So, we finally got budget approval for search engine marketing — particularly through Google AdWords's remarketing. Can anyone recommend an agency/firm to work with? I've done a lot of this on my own in the past, and I'd like to outsource it this time.J. Gordon Wright Director of New Media Erikson InstituteGraduate school in child development451 North LaSalle StreetChicago, Illinois 60654-4510312 893-7115 (Direct)312 388-4009 (Mobile)…See More
Jul 12, 2013
Mike Richwalsky replied to Gordon Wright's discussion Recommend Wordpress Developers in the group WordPress
"Hi Gordon, Some fellow higher ed folks in the US and UK (myself included) are just starting up a consultancy to do this type of work. Let me know if we can help or do some of the heavy lifting. Mike"
Dec 8, 2011
Matt Bosma replied to Gordon Wright's discussion Recommend Wordpress Developers in the group WordPress
"http://themeforest.net/ has some excellent theme developers, you may be able to find someone there who has a style you like with the experience you need. Good luck"
Dec 8, 2011
Gordon Wright added a discussion to the group WordPress
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Recommend Wordpress Developers

I'm scoping out a CMS migration to Wordpress from some crazy, proprietary .NET framework we need to abandon. I plan to lead the project, but I'll definitely need some good Wordpress theme developers I can go to for the heavy lifting.Also, at this point we're not really looking to do any design changes, so this is really about the CMS and back end.Any recommendations? Thanks in advance!See More
Dec 8, 2011
Gordon Wright joined Mark Greenfield's group
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WordPress

This group is for all those using WordPress as both a blogging platform and as a CMS
Dec 8, 2011
Gordon Wright replied to Cathy Behrendt's discussion Image management software
"We've been struggling with the same issue. In the end, I decided to go with Adobe Lightroom as the primary management software. You can tag and manage metadata really well. I think the program is actually a bit intimidating for novice users…"
Jun 15, 2011
Gordon Wright joined Karlyn Morissette's group
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eMarketing in Higher Education

A place to discuss marketing tactics for admissions or development on the web in higher education, whether it be features on your website, blogs, boards, chat, email marketing, social networks, etc...
May 10, 2011
Chris Wiegman replied to Gordon Wright's discussion Who pays for your server?
"Our campus currently has the chancellor's office funding the servers for their switch to a content management system. They originally sent out requests to each department for money, but when that failed there was no one else who could afford it."
Apr 3, 2011

Profile Information

Employer?
Erikson Institute
Website:
http://www.erikson.edu
Personal Website:
http://www.jgordonwright.com
Find me on Twitter at:
http://twitter.com/gwmusic
Find me on LinkedIn at:
http://www.linkedin.com/in/gordonwright
What CMS are you using?
WordPress
What department or office are you in?
Communications
Primary Job Responsibility
Website & New Media
Number of students at your institution
300

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Dan Demmons posted a discussion

SVA - anyone using this for their marketing campaigns

Hello everyone,I'm wondering if anyone is using SVA to help assist with their marketing efforts? Brief info on what SVA is - http://www.carnegiecomm.com/blog/non-traditional-student-audiences-cant-find-them-build-them/Here's a company that provides assistance with incorporating SVA- http://www.semcasting.com/I've a…See More
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Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Looking for the secrets to success for a website redesign? Check out our latest blog post for some great tips! "
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Jeffrey Green replied to Dan Demmons's discussion Anyone know what happened to www.edustyle.net
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