University Web Developers

University Web Developers

Jake McGowan
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Profile Information

Employer?
Rolling Orange [Interactive Services Agency]
Website:
http://www.rollingorange.com
List three areas of expertise or specialization.
Web design, development and consulting; Alumni Web; Online Giving; Admissions
What CMS are you using?
Experience with Drupal, Contribute, Modx, Roxen, CommonSpot, TeamSite and others
Primary Job Responsibility
Client services and operations.

Latest Activity

Andrew Grohowski replied to Jake McGowan's discussion SEO Best Practices for University Magazine in the group SEO
"A strong internal link structure will not only benefit your SEO goals, but also your users."
Apr 29, 2010
Ronald Agrella replied to Jake McGowan's discussion SEO Best Practices for University Magazine in the group SEO
"Jake: A couple other tips that were adopted by major publications: 1) First, Karine is right about funny and creative headlines: Avoid them if you can. If it is an article by an author and you can't change the headline on the page itself,…"
Apr 9, 2010
Jake McGowan replied to Jake McGowan's discussion SEO Best Practices for University Magazine in the group SEO
"Thanks Michael. Very good points. This university does have a large archive of past issues that they'd like to import into the new CMS environment (Drupal) once it's up and running. We are bracing ourselves for an initial drop off in…"
Mar 31, 2010
Michael McGinnis replied to Jake McGowan's discussion SEO Best Practices for University Magazine in the group SEO
"The more content you have (the more stories you have online), the more authority Google can ascribe to you and the more chances you'll have for high rankings on long tail search terms. So avoid deleting anything, and don't change URLs on…"
Mar 29, 2010
Jake McGowan replied to Jake McGowan's discussion SEO Best Practices for University Magazine in the group SEO
"Thanks Brad and Karine--good stuff. In my research I haven't found a lot of advise that veers too far from "normal" best practices for Website design, so I really appreciate your help. Karine, I think you are definitely onto the right…"
Mar 22, 2010
Karine Joly replied to Jake McGowan's discussion SEO Best Practices for University Magazine in the group SEO
"Ideally, the headlines of your articles should also be search engine friendly, i.e they should work without the body of the article to pull some readers viewing them as they are listed in search results. It's better to avoid smart or funny…"
Mar 17, 2010
Brad Morse replied to Jake McGowan's discussion SEO Best Practices for University Magazine in the group SEO
"SEO, Accessibility, Valid XHTML overlap in some ways, so make sure you follow those standards. Don't worry about meta keywords, search engines don't weigh those into the results like they use to. Have useful alt="" and…"
Mar 16, 2010
Jake McGowan added a discussion to the group SEO
Thumbnail

SEO Best Practices for University Magazine

HI Everyone, We are in the process of building out a redesigned website for an university alumni magazine. A question has come up regarding SEO best practices for publications in general and specifically for a online university magazine. I figured this would be a great place to harness the wisdom of the crowds and come up with some creative solutions.To clarify: we are covering all the basics in terms of  website design best practices, but wanted to explore issues related to publications, since…See More
Mar 16, 2010

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Latest Activity

Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Even though GDPR has been in effect for over a year, many U.S. colleges and universities are still struggling with how best to implement the rules. We’re here to help. http://bit.ly/2YZZtRQ"
Thursday
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Does your college or university website meet the new WCAG 2.1 accessibility standards? http://bit.ly/2JBXD3s"
Jul 12
Linda Faciana commented on Lynn Zawie's group OmniUpdate
"Join us for our next webcast with Eric Turner from Mt. San Antonio College, who will share easy steps to make your website GDPR compliant. http://bit.ly/2zhdcIt"
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Linda Faciana commented on Lynn Zawie's group OmniUpdate
"It is always important to make a good first impression! Join Aaron Blau from Converge Consulting as he covers ways to make your web content attractive to your target audience and create an authentic brand message. http://bit.ly/2zhdcIt"
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Jon Shaw posted a discussion

email obfuscation

Anyone using a javascript or php email obfuscation library that is effective for spam defense?See More
Jun 11
Linda Faciana commented on Lynn Zawie's group OmniUpdate
"Join us for our next webcast with Kelly Bostick from University of Arkansas who will provide some great tips on ways to ensure that all of your digital content is accessible. http://bit.ly/2zhdcIt"
Jun 6
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Creating and producing website content is just the tip of the iceberg. In our latest white paper, learn how to manage that content to help your website reach its fullest marketing and recruiting potential. http://bit.ly/30WJ0PW"
May 30
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"A college or university website redesign is the most effective and cost-efficient way to attract and recruit new students. Download our ultimate guide to get started on your redesign today! http://bit.ly/30MmcSQ"
May 28
Cody Bryant is now a member of University Web Developers
May 20
Linda Faciana commented on Lynn Zawie's group OmniUpdate
"Join us for our next webcast with Rachael Frank from Gravity Switch to learn how to organize your content and messaging for a website redesign. http://bit.ly/2zhdcIt"
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Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Capitalize on content by creating an editorial calendar for your college or university website. Here’s how: http://bit.ly/2WCauaY"
May 9
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"A soft launch of your website redesign is well worth the extra time. Find out why. http://bit.ly/2LfeigX"
May 2
Linda Faciana posted a blog post

Webcast - Website Redesign | The importance of using content inventories

Join us for our next webcast with Laura Lehman from Eastern Mennonite University to learn how to effectively use Google Sheets during a website redesign and migration! http://bit.ly/2zhdcItSee More
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Sara Arnold commented on Lynn Zawie's group OmniUpdate
"What are characteristics of the best CMS for colleges and universities? Read our guide to find out: http://bit.ly/2Vt519j"
Apr 24
Linda Faciana commented on Lynn Zawie's group OmniUpdate
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Apr 18
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"If your college website is not reaching your audience, but still meets most technical and accessibility requirements, there are a number of ways to fine-tune its performance. http://bit.ly/2KO08U8"
Apr 18
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Before you click the launch button on your newly redesigned website, it pays to doublecheck the details: http://bit.ly/2D9v5vr"
Apr 11
Laurie Trow replied to Jessie Groll's discussion Thoughts on "part-time work from home" for a web developer?
"I do work from home a few days a week. Depending where you're located, this would definitely be a perk. I've found plenty of higher ed jobs, but it's not often where working from home is an option. I find this odd since the higher ed…"
Apr 4
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Take a look at these award-winning higher ed digital marketing campaigns to see what’s working for them – and what you can implement to make your school’s digital marketing campaign one of the best. http://bit.ly/2JlzLiq"
Apr 3
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Do you have a plan in place to ensure your redesigned website is a success? Read our new white paper for the steps needed to successfully launch your website so that it is effective, informative, and gets noticed. http://bit.ly/2HZt73Z"
Mar 29

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