"Jake: A couple other tips that were adopted by major publications:
1) First, Karine is right about funny and creative headlines: Avoid them if you can. If it is an article by an author and you can't change the headline on the page itself,…"
"Thanks Michael. Very good points. This university does have a large archive of past issues that they'd like to import into the new CMS environment (Drupal) once it's up and running. We are bracing ourselves for an initial drop off in…"
"The more content you have (the more stories you have online), the more authority Google can ascribe to you and the more chances you'll have for high rankings on long tail search terms. So avoid deleting anything, and don't change URLs on…"
"Thanks Brad and Karine--good stuff. In my research I haven't found a lot of advise that veers too far from "normal" best practices for Website design, so I really appreciate your help. Karine, I think you are definitely onto the right…"
"Ideally, the headlines of your articles should also be search engine friendly, i.e they should work without the body of the article to pull some readers viewing them as they are listed in search results.
It's better to avoid smart or funny…"
"SEO, Accessibility, Valid XHTML overlap in some ways, so make sure you follow those standards.
Don't worry about meta keywords, search engines don't weigh those into the results like they use to.
Have useful alt="" and…"
HI Everyone, We are in the process of building out a redesigned website for an university alumni magazine. A question has come up regarding SEO best practices for publications in general and specifically for a online university magazine. I figured this would be a great place to harness the wisdom of the crowds and come up with some creative solutions.To clarify: we are covering all the basics in terms of website design best practices, but wanted to explore issues related to publications, since…See More
So way back in "the day" (eight or so years ago), our employee/student email inboxes were routinely deluged with 40+ individual email messages per day due to the "campus-wide" email lists being open for anyone here to send messages to.Enough people eventually decried the situation, so we came up with an email/website "publication" that was basically akin to a "daily digest email" of what were originally individual messages.This was highly successful and took a large part of the burden off of…See More
Just a suggestion regarding a sustainable future for UWEBD (software platform). When I was at OmniUpdate we migrated from Ning to SocialEngine. SE has a Ning 2 import tool: http://get.socialengine.com/ning/ The process was pretty smooth for…"
"Our presenters at the 2017 OmniUpdate User Training Conference are eager to share their wisdom! See a special announcement about our esteemed keynote speaker, and find out what our presenters are most excited to share in their sessions in our latest…"
The Higher Education Web Professionals Association is very pleased to announce that we are now accepting presentation proposals for the HighEdWeb 2017 Annual Conference, scheduled for October 8-11 in Hartford, CT.HighEdWeb 2017 is the conference BY and FOR higher education Web professionals who want to explore the unique web issues facing colleges and universities. Our profession is always growing, and we are looking for a wide variety of presenters and…See More