"Jake: A couple other tips that were adopted by major publications:
1) First, Karine is right about funny and creative headlines: Avoid them if you can. If it is an article by an author and you can't change the headline on the page itself,…"
"Thanks Michael. Very good points. This university does have a large archive of past issues that they'd like to import into the new CMS environment (Drupal) once it's up and running. We are bracing ourselves for an initial drop off in…"
"The more content you have (the more stories you have online), the more authority Google can ascribe to you and the more chances you'll have for high rankings on long tail search terms. So avoid deleting anything, and don't change URLs on…"
"Thanks Brad and Karine--good stuff. In my research I haven't found a lot of advise that veers too far from "normal" best practices for Website design, so I really appreciate your help. Karine, I think you are definitely onto the right…"
"Ideally, the headlines of your articles should also be search engine friendly, i.e they should work without the body of the article to pull some readers viewing them as they are listed in search results.
It's better to avoid smart or funny…"
"SEO, Accessibility, Valid XHTML overlap in some ways, so make sure you follow those standards.
Don't worry about meta keywords, search engines don't weigh those into the results like they use to.
Have useful alt="" and…"
HI Everyone, We are in the process of building out a redesigned website for an university alumni magazine. A question has come up regarding SEO best practices for publications in general and specifically for a online university magazine. I figured this would be a great place to harness the wisdom of the crowds and come up with some creative solutions.To clarify: we are covering all the basics in terms of website design best practices, but wanted to explore issues related to publications, since…See More
"Given a relatively small volume of pages, it is probably best to handle this manually, ensuring that your workflow triggers a translation when the English version of the page changes. With this approach you can use either local translators, or…"
I've been tasked with getting some of our website translated into Spanish and Chinese. We had some pages translated into Spanish several years ago, but since multi-lingual was not part of our workflow, the content on those pages quickly became out-of-date and were just recently removed from the site.Do any of you have pages translated to other languages? Do you use a 3rd-party service to do it, or someone on campus with those skills? Or an automated service like Google translate?For those of…See More
"Thanks for responding, Erik! I agree and like your point about it being a different kind of piece without a call to action. Those projects have their place, but is sometimes hard to justify carving out the time for them."
"We did one in 2012 and 2013, but not 2014. We initially got caught up in the buzz because everyone was doing them, and it seemed like a fun idea. But this last cycle we were so busy with other projects we couldn't justify carving out the time.…"
We're looking for a service or tool that will let employees create their own business card and have a press-ready PDF sent to our print shop. Ideally the employee would type in their info into a form, and that text would be dropped into a predefined PDF template. I know this falls under the "web to print" industry, but I haven't found any workable services yet. Thanks!See More
WEB DEVELOPER Information Technology College of Business University of Illinois at Urbana-ChampaignSearch ExtendedThe College of Business seeks a Web Developer responsible for the College's web design. The primary focus for this full-time, non-tenured academic professional position will be to leverage available web technologies and services (including a Web CMS), extensive technical skill, and strong independent judgment and decision making skills to architect and implement web sites that…See More
The Webmaster manages and maintains all aspects of The Sage Colleges’ website, www.sage.edu, as well as Sage’s online presence and e-communications, in order to provide a successful online interaction for our audiences with Sage and to support key enrollment and advancement goals. This full-time administrative position reports to the Senior Director of…See More