"Jake: A couple other tips that were adopted by major publications:
1) First, Karine is right about funny and creative headlines: Avoid them if you can. If it is an article by an author and you can't change the headline on the page itself,…"
"Thanks Michael. Very good points. This university does have a large archive of past issues that they'd like to import into the new CMS environment (Drupal) once it's up and running. We are bracing ourselves for an initial drop off in…"
"The more content you have (the more stories you have online), the more authority Google can ascribe to you and the more chances you'll have for high rankings on long tail search terms. So avoid deleting anything, and don't change URLs on…"
"Thanks Brad and Karine--good stuff. In my research I haven't found a lot of advise that veers too far from "normal" best practices for Website design, so I really appreciate your help. Karine, I think you are definitely onto the right…"
"Ideally, the headlines of your articles should also be search engine friendly, i.e they should work without the body of the article to pull some readers viewing them as they are listed in search results.
It's better to avoid smart or funny…"
"SEO, Accessibility, Valid XHTML overlap in some ways, so make sure you follow those standards.
Don't worry about meta keywords, search engines don't weigh those into the results like they use to.
Have useful alt="" and…"
HI Everyone, We are in the process of building out a redesigned website for an university alumni magazine. A question has come up regarding SEO best practices for publications in general and specifically for a online university magazine. I figured this would be a great place to harness the wisdom of the crowds and come up with some creative solutions.To clarify: we are covering all the basics in terms of website design best practices, but wanted to explore issues related to publications, since…See More
Position SummaryThe School of Engineering and Applied Science (SEAS) in the midst of an exciting period of growth in its capacity to prepare leaders and solve societal problems, and seeks a web developer for the large-scale project of moving the Schools current website to a more modern platform. Reporting to the Director, Engineering Communications, the primary role of the web developer is to setup and build the framework for the new website (utilizing Drupal). The person in this position will…See More
The Albert S. Cook Library seeks a highly skilled and innovative Web Services Specialist to participate in all stages of the application development life cycle. Under the direction of the Information Technology Librarian, this position provides primary web application development support for the Library’s online initiatives. Focusing on services that improve the user experience for the University’s students, faculty, and staff, the Web Services Specialist collaborates with team members, other…See More
We launched a redesign of our site on July 1. It was more than just a new skin, it was a reorganization of the content. In the past we've tried to serve all audiences - current students, prospects, staff, faculty and alumni. It ended up being link overload. It also used internal back office terminology that was confusing to prospects.Our charge was to gear the site toward prospective students and to move all content for current students and faculty & staff behind our existing portal.We…See More
We are in the process of reviewing various mass email services (services hosted in the cloud). Has anyone done this recently and prepared either an RFP or requirements document you would be willing to share?Some of our initial requirements are listed below.Agency model where we can serve as administrator to multiple, separate department accounts housed under the same agency/institutional account (each account would have their own separate login and billing)Only approved email templates can be…See More
"It’s the last week to nominate for the third annual Critics' Choice CMS Awards! Help us spread the word and let them know why OU Campus is the CMS of choice for higher education. Recommended categories include: Best Enterprise JAVA CMS…"