"Jake: A couple other tips that were adopted by major publications:
1) First, Karine is right about funny and creative headlines: Avoid them if you can. If it is an article by an author and you can't change the headline on the page itself,…"
"Thanks Michael. Very good points. This university does have a large archive of past issues that they'd like to import into the new CMS environment (Drupal) once it's up and running. We are bracing ourselves for an initial drop off in…"
"The more content you have (the more stories you have online), the more authority Google can ascribe to you and the more chances you'll have for high rankings on long tail search terms. So avoid deleting anything, and don't change URLs on…"
"Thanks Brad and Karine--good stuff. In my research I haven't found a lot of advise that veers too far from "normal" best practices for Website design, so I really appreciate your help. Karine, I think you are definitely onto the right…"
"Ideally, the headlines of your articles should also be search engine friendly, i.e they should work without the body of the article to pull some readers viewing them as they are listed in search results.
It's better to avoid smart or funny…"
"SEO, Accessibility, Valid XHTML overlap in some ways, so make sure you follow those standards.
Don't worry about meta keywords, search engines don't weigh those into the results like they use to.
Have useful alt="" and…"
HI Everyone, We are in the process of building out a redesigned website for an university alumni magazine. A question has come up regarding SEO best practices for publications in general and specifically for a online university magazine. I figured this would be a great place to harness the wisdom of the crowds and come up with some creative solutions.To clarify: we are covering all the basics in terms of website design best practices, but wanted to explore issues related to publications, since…See More
"We have started the move to make all our sites HTTPS. With our InCommon membership (paid by our State Chancellor's Ofice), we get free certificates, so there is no ongoing costs.
In 2014, Google said they give some SEO bumps to HTTPS sites.…"
"Yep, I got the same messages. Some of our sites use SSL and we've been talking about migrating all the rest our sites for a while now. I suspect we will be doing it rather than just talking about it sooner rather than later now. :\"
I recently got a notice from Google that in October 2017 Chrome V62 with show the warning "NOT SECURE" on all our web pages we have a input field for search. Since on most of our pages there is nothing that would require secure information I've never felt the need for HTTPS. Our class registration pages are secure but not the general information pages. The warning is going to scare people though. Are others upgrading their websites?See More
It’s the last week get HighEdWeb 2017 early-bird registration pricing! When you register for the Annual Conference by the end of Monday, July 31, you save $100 — and who doesn’t love that?!Register by July 31 to save $100…See More
"Hi Samuel – WordPress will be a good choice for this kind of project. Can you let us know more about what features you are thinking of adding? It seems to me that a combination of a WordPress site and tightly integrated social media channels…"
"Implementing a content governance plan, complete with workflows and approvals, is essential when building a digital strategy for your site. Register for our upcoming webcast with Stamats to learn best practices for content governance. "