"Jake: A couple other tips that were adopted by major publications:
1) First, Karine is right about funny and creative headlines: Avoid them if you can. If it is an article by an author and you can't change the headline on the page itself,…"
"Thanks Michael. Very good points. This university does have a large archive of past issues that they'd like to import into the new CMS environment (Drupal) once it's up and running. We are bracing ourselves for an initial drop off in…"
"The more content you have (the more stories you have online), the more authority Google can ascribe to you and the more chances you'll have for high rankings on long tail search terms. So avoid deleting anything, and don't change URLs on…"
"Thanks Brad and Karine--good stuff. In my research I haven't found a lot of advise that veers too far from "normal" best practices for Website design, so I really appreciate your help. Karine, I think you are definitely onto the right…"
"Ideally, the headlines of your articles should also be search engine friendly, i.e they should work without the body of the article to pull some readers viewing them as they are listed in search results.
It's better to avoid smart or funny…"
"SEO, Accessibility, Valid XHTML overlap in some ways, so make sure you follow those standards.
Don't worry about meta keywords, search engines don't weigh those into the results like they use to.
Have useful alt="" and…"
HI Everyone, We are in the process of building out a redesigned website for an university alumni magazine. A question has come up regarding SEO best practices for publications in general and specifically for a online university magazine. I figured this would be a great place to harness the wisdom of the crowds and come up with some creative solutions.To clarify: we are covering all the basics in terms of website design best practices, but wanted to explore issues related to publications, since…See More
"Good question....having spent a little time, between stops in highered, in a business which was pretty cut throat competitive and really leveraged direct response marketing and jailed landing pages at a high level, I have been surprised how little…"
You have great ideas. The HighEdWeb Alabama conference is looking for great ideas! Please consider sharing your great ideas with HighEdWeb Alabama! Our call for speakers is open until Friday!Share You Brain With Us!We all think and work differently. Whether you realize it or not, you have unique insight, skills, and expertise that others have not experienced. We want to hear about your projects and your strategy. We want you to share your brain…See More
"OU Campus Users: Get the 2015 OmniUpdate User Training Conference presentation slides, photos, and videos now on the OmniUpdate Community Network! Don't miss Lance Merker's opening, "The Key to Web Success: Leveraging the Power of the…"