"Jake: A couple other tips that were adopted by major publications:
1) First, Karine is right about funny and creative headlines: Avoid them if you can. If it is an article by an author and you can't change the headline on the page itself,…"
"Thanks Michael. Very good points. This university does have a large archive of past issues that they'd like to import into the new CMS environment (Drupal) once it's up and running. We are bracing ourselves for an initial drop off in…"
"The more content you have (the more stories you have online), the more authority Google can ascribe to you and the more chances you'll have for high rankings on long tail search terms. So avoid deleting anything, and don't change URLs on…"
"Thanks Brad and Karine--good stuff. In my research I haven't found a lot of advise that veers too far from "normal" best practices for Website design, so I really appreciate your help. Karine, I think you are definitely onto the right…"
"Ideally, the headlines of your articles should also be search engine friendly, i.e they should work without the body of the article to pull some readers viewing them as they are listed in search results.
It's better to avoid smart or funny…"
"SEO, Accessibility, Valid XHTML overlap in some ways, so make sure you follow those standards.
Don't worry about meta keywords, search engines don't weigh those into the results like they use to.
Have useful alt="" and…"
HI Everyone, We are in the process of building out a redesigned website for an university alumni magazine. A question has come up regarding SEO best practices for publications in general and specifically for a online university magazine. I figured this would be a great place to harness the wisdom of the crowds and come up with some creative solutions.To clarify: we are covering all the basics in terms of website design best practices, but wanted to explore issues related to publications, since…See More
Amherst College is considering switching the search engine we use on our website (Drupal) from Google Search Appliance (GSA) to Google Custom Search Engine (CSE). We are considering using Google Tag Manager (GTM) for A/B testing of GSA and CSE. We are configured to seamlessly switch between the two search options.Does anyone have ideas, resources, or a checklist you've used for testing the site search and gauging relevancy?If not GTM for A/B testing, any recommendation on what else to use?All…See More
The Communications Department in the UW-Madison Division of Information Technology (DoIT) is looking for a full-time User Experience Analyst to join our team. The opportunityWe’re redefining the experience of higher education at UW-Madison, from improving the course enrollment process to designing tools that support advising to overhauling the MyUW portal. We need someone who is driven to understand the challenges our users face, to help untangle thorny process and technical ecosystems, and…See More