"Jake: A couple other tips that were adopted by major publications:
1) First, Karine is right about funny and creative headlines: Avoid them if you can. If it is an article by an author and you can't change the headline on the page itself,…"
"Thanks Michael. Very good points. This university does have a large archive of past issues that they'd like to import into the new CMS environment (Drupal) once it's up and running. We are bracing ourselves for an initial drop off in…"
"The more content you have (the more stories you have online), the more authority Google can ascribe to you and the more chances you'll have for high rankings on long tail search terms. So avoid deleting anything, and don't change URLs on…"
"Thanks Brad and Karine--good stuff. In my research I haven't found a lot of advise that veers too far from "normal" best practices for Website design, so I really appreciate your help. Karine, I think you are definitely onto the right…"
"Ideally, the headlines of your articles should also be search engine friendly, i.e they should work without the body of the article to pull some readers viewing them as they are listed in search results.
It's better to avoid smart or funny…"
"SEO, Accessibility, Valid XHTML overlap in some ways, so make sure you follow those standards.
Don't worry about meta keywords, search engines don't weigh those into the results like they use to.
Have useful alt="" and…"
HI Everyone, We are in the process of building out a redesigned website for an university alumni magazine. A question has come up regarding SEO best practices for publications in general and specifically for a online university magazine. I figured this would be a great place to harness the wisdom of the crowds and come up with some creative solutions.To clarify: we are covering all the basics in terms of website design best practices, but wanted to explore issues related to publications, since…See More
"Welcome all. There is an active EDU forum on Google Groups https://groups.google.com/forum/#!forum/dayedu and an annual meetup in San Diego at Evolve. I usually host an EDU get together annually at Adobe Summit.
We have been…"
"Hello! We are in the process of a redesign at Quinnipiac University and it will be launched on AEM. Glad to see there's a group for AEM here. I would like to hear what your pain points were/are for your AEM implementation. Curious as to who is…"
University Marketing & Communications - Web Services at the University of West Florida invites applicants for the full-time position of Web Content Strategist at the main campus in Pensacola, Florida. The opportunity:The University seeks a results-oriented individual with strong organizational and communication skills who works well in a team environment to assist in assessing content opportunities that will achieve measurable strategic goals by maximizing the impact of onsite and offsite…See More
"Another webcast on Thursday, coming right up! Tune in to Higher Ed Live’s Marketing Live channel on November 12 at 1PM (EST) to get valuable insight on how to strategically communicate with college-bound students and parents online! Our own…"
"Registration for the 2016 OmniUpdate User Training Conference (OUTC16) is now open! It’s an event you won’t want to miss. Check out our exciting lineup of sessions, workshops, and fun. Register today! #SpotlightingInnovation
"Introducing our new Digital Marketing Specialist, Kevin Kinder! Connect with Kevin on the OmniUpdate Community Network and check out our latest blog post to learn more about his role in the company.
"Ready to get social? Register today for our webcast this Thursday, November 12 at 11am (PT) to hear Noelle Seybert from Pepperdine University speak on how to use social media as an effective marketing tool.