University Web Developers

University Web Developers

Jake McGowan
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Profile Information

Employer?
Rolling Orange [Interactive Services Agency]
Website:
http://www.rollingorange.com
List three areas of expertise or specialization.
Web design, development and consulting; Alumni Web; Online Giving; Admissions
What CMS are you using?
Experience with Drupal, Contribute, Modx, Roxen, CommonSpot, TeamSite and others
Primary Job Responsibility
Client services and operations.

Latest Activity

Andrew Grohowski replied to Jake McGowan's discussion SEO Best Practices for University Magazine in the group SEO
"A strong internal link structure will not only benefit your SEO goals, but also your users."
Apr 29, 2010
Ronald Agrella replied to Jake McGowan's discussion SEO Best Practices for University Magazine in the group SEO
"Jake: A couple other tips that were adopted by major publications: 1) First, Karine is right about funny and creative headlines: Avoid them if you can. If it is an article by an author and you can't change the headline on the page itself,…"
Apr 9, 2010
Jake McGowan replied to Jake McGowan's discussion SEO Best Practices for University Magazine in the group SEO
"Thanks Michael. Very good points. This university does have a large archive of past issues that they'd like to import into the new CMS environment (Drupal) once it's up and running. We are bracing ourselves for an initial drop off in…"
Mar 31, 2010
Michael McGinnis replied to Jake McGowan's discussion SEO Best Practices for University Magazine in the group SEO
"The more content you have (the more stories you have online), the more authority Google can ascribe to you and the more chances you'll have for high rankings on long tail search terms. So avoid deleting anything, and don't change URLs on…"
Mar 29, 2010
Jake McGowan replied to Jake McGowan's discussion SEO Best Practices for University Magazine in the group SEO
"Thanks Brad and Karine--good stuff. In my research I haven't found a lot of advise that veers too far from "normal" best practices for Website design, so I really appreciate your help. Karine, I think you are definitely onto the right…"
Mar 22, 2010
Karine Joly replied to Jake McGowan's discussion SEO Best Practices for University Magazine in the group SEO
"Ideally, the headlines of your articles should also be search engine friendly, i.e they should work without the body of the article to pull some readers viewing them as they are listed in search results. It's better to avoid smart or funny…"
Mar 17, 2010
Brad Morse replied to Jake McGowan's discussion SEO Best Practices for University Magazine in the group SEO
"SEO, Accessibility, Valid XHTML overlap in some ways, so make sure you follow those standards. Don't worry about meta keywords, search engines don't weigh those into the results like they use to. Have useful alt="" and…"
Mar 16, 2010
Jake McGowan added a discussion to the group SEO
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SEO Best Practices for University Magazine

HI Everyone, We are in the process of building out a redesigned website for an university alumni magazine. A question has come up regarding SEO best practices for publications in general and specifically for a online university magazine. I figured this would be a great place to harness the wisdom of the crowds and come up with some creative solutions.To clarify: we are covering all the basics in terms of  website design best practices, but wanted to explore issues related to publications, since…See More
Mar 16, 2010

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SVA - anyone using this for their marketing campaigns

Hello everyone,I'm wondering if anyone is using SVA to help assist with their marketing efforts? Brief info on what SVA is - http://www.carnegiecomm.com/blog/non-traditional-student-audiences-cant-find-them-build-them/Here's a company that provides assistance with incorporating SVA- http://www.semcasting.com/I've a…See More
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