"I think that it is important that the departments have a sense of ownership over "their" site, and understand just how much traffic the program-level pages get. Periodic emails containing Google Analytics reports are helpful for this, and…"
"Hmm, both Michael and Kris have good points... But ... would an incentive contest of some kind be an option? Just a thought... Unfortunately, the fact remains that if they don't want to do it, they are not the right people - as unhelpful as…"
"I have to agree with The Fienen - after years of trying to convince our faculty & staff to use the CMS, we have faced the reality that the tool is an obstacle rather than a help. Hiring a content professional was the biggest turning point,…"
"I'm going to take the low road here. If you have to convince them to tell a story or use the CMS, they probably aren't the right person to begin with. Nothing good comes from that. You're better off doing as little as you can as…"
Anybody have good links (or pithy statements) that I might share with some members of my institution's faculty & senior administration, to encourage them to add content, and tell their stories, via our CMS? Despite having been able to access program pages and more for the past two years, some people still think the only position worth having is home page, very much undervaluing the user experience at the program-page level. External sources always sound more authoritative! Thanks!See More
Hi, all... I've appreciated my occasional use of this ning community, we use Yammer in our workplace, and Google Groups and Yahoo listserves and LinkedIn groups for other groups. I've just been charged with setting up a group for 24 Ontario Colleges heads of marketing, and wondering what people are liking these days? (for sharing info/files, having discussions, scheduling meetings, etc)See More
"Our thinking is that mobile is appropriate for specific functions/activities, but NOT for researching academic programs, fees & financial aid, etc ... that prospective students will be still using a laptop/desktop when they get serious about…"
"Take a look at what we're doing over at nuCloud for folks. Got Belmont, USC Upstate, and soon Anderson launched on our interactive map platform. It's basically designed to be cheap and easy with very fast turnaround. Fire off an email to…"
Wondering if anyone can share anything about using external parties to produce a virtual campus tour? I'm looking for costs and issues -- what're the benefits of going external vs trying to produce inhouse? What are the drawbacks?Many thanks for any info.JanineSee More
"It comes down to knowing your users, as well as ownership/control over the website.
Starting with control and ownership of the website. Forget shared governance, you need to have one group own and control the design, architecture and content of…"
"At my college, the "products" or the degree programs are the main feature, followed by the focus audiences, like Fienen said, then upcoming events (which changes). Ultimately its the Marketing Director who has the last word on what goes on…"
"In our case, it generally falls to the "Branding Committee" for the most part. Normally, I look at the home page by and large as a fixed thing, besides the elements that are MEANT to change, so when people ask for special treatment,…"
I've got dozens of faculty & staff who ardently believe that THEIR program/activity/service should appear on our site's home page and/or in our universal top nav.I'd love to hear how other organizations handle that demand for such limited real estate and keep their home page looking clean, accessible, navigable.We have a "Website Advisory Committee" which is ostensibly an oversight body to whom I can refer these things, but bottom line, the responsibility for the user experience lies with…See More
"Great thread, lots of helpful material re policies for what staff & faculty can post, say & do.
I'm wondering if anybody has any work or resources on policies for STUDENT posting to your institution's (main or affliated or social…"
Have you attended one of HighEdWeb’s regional conferences, or heard the great buzz about the regionals, and thought that your institution would be an ideal future conference host? Then we invite you:Submit a proposal by June 30 to host a 2014 HighEdWeb regional.“Planning a regional event, while work-intensive, gives both planning committee members and conference attendees an incredible…See More
"As Annette said, it depends on why you're doing it. What are the problems that need to be solved, and what are the outcomes that can be measured? I'm planning to switch to a CMS from not having one this coming year, and most of our issues…"
"For our global header nav, I've been tracking every click as an event in Google Analytics for several months. It's pretty clear now which links are popular and which are being ignored. I also use Crazy Egg to see clicks on the current…"
Looks like your account is being used to send out spam. If you check your comments, your account has left the same comment for many others. Also, your website throws a 404.
Here is something good to think about…"