"Thus the importance of understanding analytics and what your goals are. I feel its really about having a live person looking at these reports to really understand what's going on. I'm not sure anything automated can really do this. It also…"
"I agree with Tim. If you havent started with the Google URL builder or a URL shortenter, you can use GA's referrals reports to see where social media traffic is coming from and going to. I use this primarily in my reports to prove the worth of…"
"What about reporting on the goals of the site? ie: X people hit the apply now link, compared to X people over the same time period last week/month/year.
With some specific goals, you can start moving towards testing and reporting that changing A to…"
"I do monthly reports for two of our VPs and the president. I attach the standard GA pdf report to an email so they can look at whatever trends they desire and then in the email include my analysis with actionable items -- trends on parts of the site…"
Amherst College is considering switching the search engine we use on our website (Drupal) from Google Search Appliance (GSA) to Google Custom Search Engine (CSE). We are considering using Google Tag Manager (GTM) for A/B testing of GSA and CSE. We are configured to seamlessly switch between the two search options.Does anyone have ideas, resources, or a checklist you've used for testing the site search and gauging relevancy?If not GTM for A/B testing, any recommendation on what else to use?All…See More
The Communications Department in the UW-Madison Division of Information Technology (DoIT) is looking for a full-time User Experience Analyst to join our team. The opportunityWe’re redefining the experience of higher education at UW-Madison, from improving the course enrollment process to designing tools that support advising to overhauling the MyUW portal. We need someone who is driven to understand the challenges our users face, to help untangle thorny process and technical ecosystems, and…See More