"Thus the importance of understanding analytics and what your goals are. I feel its really about having a live person looking at these reports to really understand what's going on. I'm not sure anything automated can really do this. It also…"
"I agree with Tim. If you havent started with the Google URL builder or a URL shortenter, you can use GA's referrals reports to see where social media traffic is coming from and going to. I use this primarily in my reports to prove the worth of…"
"What about reporting on the goals of the site? ie: X people hit the apply now link, compared to X people over the same time period last week/month/year.
With some specific goals, you can start moving towards testing and reporting that changing A to…"
"I do monthly reports for two of our VPs and the president. I attach the standard GA pdf report to an email so they can look at whatever trends they desire and then in the email include my analysis with actionable items -- trends on parts of the site…"
I’m writing to let you know of an awesome opportunity for any of your current students who have an interest in a web-related field, whether it’s on the technical side or content-creation side (or both!): CrowdSource Summit: A Conference for Emerging Web Professionals.This conference is presented by the Higher Education Web Professionals Association, known more affectionately as HighEdWeb. I’m a member, and I attend its Annual…See More
The Web Communications team at Virginia Tech seeks a web designer/developer. This is an exciting time to join our team. We are migrating to a new content management system and expect this person to assist in the effort to develop templates, implement designs, and help us determine how the visual standards will evolve for new devices. Going forward, the successful candidate will work to develop new layouts for the web, mobile devices, and apps. Full job description with a link to the…See More
The Digital Communications Manager is a key member of the leadership team of the Marketing and Communications office. Reporting to the director of Marketing and Communications and working with highly motivated colleagues, the manager will oversee a cohesive, leading-edge digital communications strategy that advances the university's national and global impact and image. The manager will oversee staff responsible for the UAF website, social media, and videography. The Digital Communications…See More
In our first annual higher education web survey report, almost 250 individuals and 169 higher education institutions reveal where they focus their online marketing activities, how they measure their online efforts and how they engage with their audiences. Discover the results for yourself by downloading a free report today: http://www.terminalfour.com/survey2014/See More