"Thus the importance of understanding analytics and what your goals are. I feel its really about having a live person looking at these reports to really understand what's going on. I'm not sure anything automated can really do this. It also…"
"I agree with Tim. If you havent started with the Google URL builder or a URL shortenter, you can use GA's referrals reports to see where social media traffic is coming from and going to. I use this primarily in my reports to prove the worth of…"
"What about reporting on the goals of the site? ie: X people hit the apply now link, compared to X people over the same time period last week/month/year.
With some specific goals, you can start moving towards testing and reporting that changing A to…"
"I do monthly reports for two of our VPs and the president. I attach the standard GA pdf report to an email so they can look at whatever trends they desire and then in the email include my analysis with actionable items -- trends on parts of the site…"
Have your say in the 2nd Annual T4 Higher Education web survey and be in with a chance to win £/$/€ 100 Amazon voucher. It's open to all IT & Marketing professionals who work in Higher Education & it only takes 2 minutes; enter here. See More
"New blog post! Check out this recap of Higher Ed Live's "Communication United: Social Media and Your Website" featuring Elizabethtown College and Pepperdine University.
“Communication United: Social Media and Your…"
We’re thrilled to share that the HighEdWeb 2015 Annual Conference schedule is live! http://2015.highedweb.org/schedule/This year we’ll be gathering in Milwaukee, Wis. on October 4-7 to learn from a stellar lineup of speakers, with 70+ sessions in six tracks. There is something for everyone: programmers, strategists, developers, designers, content creators, social media managers, and everyone in between!Session tracks…See More
Job SummaryThis position supports and maintains Oklahoma State University's web presence by providing web development and design expertise system-wide. Serves as web support for Oklahoma State University. Job duties includeFacilitating content management system training Holding regular collaborative meetings with web administrators from across the campus.Process iSupport tickets as neededProvide assistance for campus web development issues.Providing technical support to web…See More
"Don't miss out on today's webcast: How to Handle the Google Mobilegeddon happening at 11 am PDT with our friends at Converge Consulting!
Learn about the impact of Google's recent mobile-friendly update, tips to keep your…"
The Higher Education Web Professionals Association Board of Directors is the governing body of the Association, working to create and manage policy, coordinate business issues, and manage the growth and prosperity of HighEdWeb. The Board meets monthly to discuss updates and issues, and works to lead various Association initiatives year-round.There are several open Director spots, due to growth and natural term expiration, and so HighEdWeb is now inviting nominations. Nominations (of yourself or…See More