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Jessica
  • Female
  • Boston, MA
  • United States
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Jessica's Discussions

Sample Google Analytics Reports for VP's?
10 Replies

Started this discussion. Last reply by Stephanie M. Cockerl Apr 2, 2010.

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Latest Activity

Jessica joined John Graham's group
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RedDot CMS Users

Venue for RedDot users in Higher Education
Nov 29, 2010
Jessica replied to Kristin Greenberg's discussion policy on removing Facebook wall posts?
"Like others, we delete spam posts immediately and also report/flag them. We do not delete anything else unless its porn, attacking, or swearing."
Sep 28, 2010
Jessica replied to Tim Schneider's discussion What's the latest thinking about tracking social media with GA? in the group Google Analytics Users
"Thus the importance of understanding analytics and what your goals are. I feel its really about having a live person looking at these reports to really understand what's going on. I'm not sure anything automated can really do this. It also…"
Apr 21, 2010
Jessica replied to Tim Schneider's discussion What's the latest thinking about tracking social media with GA? in the group Google Analytics Users
"I agree with Tim. If you havent started with the Google URL builder or a URL shortenter, you can use GA's referrals reports to see where social media traffic is coming from and going to. I use this primarily in my reports to prove the worth of…"
Apr 17, 2010
Stephanie M. Cockerl replied to Jessica's discussion Sample Google Analytics Reports for VP's?
"No one seems to ask for reports until it too late. I have reporting for my own sanity and to access my own goals, so when its time to give a presentation, I don't have to start from square one."
Apr 2, 2010
Jessica replied to Jessica's discussion Sample Google Analytics Reports for VP's?
"Thanks. This is the route I'm currently taking - we dont have many calls to action on our site. Probably none. I'm aiming to change that in an admissions redesign so hopefully it will change. :)"
Mar 31, 2010
Tim Schneider replied to Jessica's discussion Sample Google Analytics Reports for VP's?
"What about reporting on the goals of the site? ie: X people hit the apply now link, compared to X people over the same time period last week/month/year. With some specific goals, you can start moving towards testing and reporting that changing A to…"
Mar 31, 2010
DJ Turner replied to Jessica's discussion Sample Google Analytics Reports for VP's?
"I do monthly reports for two of our VPs and the president. I attach the standard GA pdf report to an email so they can look at whatever trends they desire and then in the email include my analysis with actionable items -- trends on parts of the site…"
Mar 30, 2010

Profile Information

Employer?
Suffolk University
Website:
http://suffolk.edu
Personal Website:
http://jesskrywosa.wordpress.com
List three areas of expertise or specialization.
Social Media, Analytics, SEO
What CMS are you using?
RedDot
What department or office are you in?
University Communications
Primary Job Responsibility
Director of Web Communication
Number of students at your institution
5000+

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