"Thus the importance of understanding analytics and what your goals are. I feel its really about having a live person looking at these reports to really understand what's going on. I'm not sure anything automated can really do this. It also…"
"I agree with Tim. If you havent started with the Google URL builder or a URL shortenter, you can use GA's referrals reports to see where social media traffic is coming from and going to. I use this primarily in my reports to prove the worth of…"
"What about reporting on the goals of the site? ie: X people hit the apply now link, compared to X people over the same time period last week/month/year.
With some specific goals, you can start moving towards testing and reporting that changing A to…"
"I do monthly reports for two of our VPs and the president. I attach the standard GA pdf report to an email so they can look at whatever trends they desire and then in the email include my analysis with actionable items -- trends on parts of the site…"
HighEdWeb is very pleased to announce our outstanding 2016 Annual Conference keynote speakers: Kimberly Bryant, Aspen Institute Fellow and founder of Black Girls CODE, and LeVar Burton, actor, director and educator.We’re also excited to share our full presentation schedule, which includes more than 70 presentations given in 7…See More
"Are your digital marketing campaigns effective? Learn how to measure the success of your digital efforts in this Thursday’s Higher Ed Live episode at 1PM ET with Jon Anspaugh from Oral Roberts University!