"Thus the importance of understanding analytics and what your goals are. I feel its really about having a live person looking at these reports to really understand what's going on. I'm not sure anything automated can really do this. It also…"
"I agree with Tim. If you havent started with the Google URL builder or a URL shortenter, you can use GA's referrals reports to see where social media traffic is coming from and going to. I use this primarily in my reports to prove the worth of…"
"What about reporting on the goals of the site? ie: X people hit the apply now link, compared to X people over the same time period last week/month/year.
With some specific goals, you can start moving towards testing and reporting that changing A to…"
"I do monthly reports for two of our VPs and the president. I attach the standard GA pdf report to an email so they can look at whatever trends they desire and then in the email include my analysis with actionable items -- trends on parts of the site…"
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Department Summary: Digital Communications, a department under University Relations, is responsible for creating and implementing the university's top-level digital communications strategy; managing internal and external online communications channels; and developing content, tools and services for Tufts.edu and related sites. Our audiences include students, prospective students, parents, alumni, faculty, staff, donors and external media.The team manages the university's homepage and upper…See More