"Thus the importance of understanding analytics and what your goals are. I feel its really about having a live person looking at these reports to really understand what's going on. I'm not sure anything automated can really do this. It also…"
"I agree with Tim. If you havent started with the Google URL builder or a URL shortenter, you can use GA's referrals reports to see where social media traffic is coming from and going to. I use this primarily in my reports to prove the worth of…"
"What about reporting on the goals of the site? ie: X people hit the apply now link, compared to X people over the same time period last week/month/year.
With some specific goals, you can start moving towards testing and reporting that changing A to…"
"I do monthly reports for two of our VPs and the president. I attach the standard GA pdf report to an email so they can look at whatever trends they desire and then in the email include my analysis with actionable items -- trends on parts of the site…"
"Welcome all. There is an active EDU forum on Google Groups https://groups.google.com/forum/#!forum/dayedu and an annual meetup in San Diego at Evolve. I usually host an EDU get together annually at Adobe Summit.
We have been…"
"Hello! We are in the process of a redesign at Quinnipiac University and it will be launched on AEM. Glad to see there's a group for AEM here. I would like to hear what your pain points were/are for your AEM implementation. Curious as to who is…"
University Marketing & Communications - Web Services at the University of West Florida invites applicants for the full-time position of Web Content Strategist at the main campus in Pensacola, Florida. The opportunity:The University seeks a results-oriented individual with strong organizational and communication skills who works well in a team environment to assist in assessing content opportunities that will achieve measurable strategic goals by maximizing the impact of onsite and offsite…See More
"Another webcast on Thursday, coming right up! Tune in to Higher Ed Live’s Marketing Live channel on November 12 at 1PM (EST) to get valuable insight on how to strategically communicate with college-bound students and parents online! Our own…"
"Registration for the 2016 OmniUpdate User Training Conference (OUTC16) is now open! It’s an event you won’t want to miss. Check out our exciting lineup of sessions, workshops, and fun. Register today! #SpotlightingInnovation
"Introducing our new Digital Marketing Specialist, Kevin Kinder! Connect with Kevin on the OmniUpdate Community Network and check out our latest blog post to learn more about his role in the company.
"Ready to get social? Register today for our webcast this Thursday, November 12 at 11am (PT) to hear Noelle Seybert from Pepperdine University speak on how to use social media as an effective marketing tool.
Do you feel the general research abounding on the web regarding the use of technology is accurate or applicable to higher education?What general trends have other schools observed in regards to student, prospective student, faculty/staff, etc., usage of your university websites, social media (Facebook/Twitter, etc), email, texting (technically the last two might be defined as social media, but are typically perceived separately by end users), etc.? What tends to be the most used by your…See More