"Higher Ed Marketing is also another possibility. They did work a few years with Stephane Hamel is one of the top team members at Cardinal Path.
Higher Ed Marketing shared some interesting data with me last year when I was working on an article…"
I've shared this info on the main discussion board, but thought you guys might find it interesting.Do you log in your Google Analytics account more than once in a blue moon?Do you have a few GA goals set up in the said account?Do you smile (or cry, sing or even jump) when you hear “KPIs,” “advanced segments” or “event tracking”?Make sure you share your web analytics expertise and experience in 2013 by…See More
Do you log in your Google Analytics account more than once in a blue moon?Do you have a few GA goals set up in the said account?Do you smile (or cry, sing or even jump) when you hear “KPIs,” “advanced segments” or “event tracking”?Make sure you share your web analytics expertise and experience in 2013 by submitting a presentation proposal for the Higher Ed Analytics 2013…See More
Hello, If you complete the 3rd edition of the survey on the State of Social Media and Web Analytics, you'll receive the executive summary of the report directly in your email box. As of this morning, 251 people working in univeristies and colleges have taken it but I need at least 100 more responses to be able to compare trends with previous editions. So, please take 2 minutes to…See More
Hello,If you want to find out where your institution stands when it comes to mobile, are working on your mobile strategy or looking for more tactical advice to get up and running quickly, this 3-webinar series scheduled on March 13, 14 & 15, 2012 will definitely help.Presented by 3 higher ed professionals (Stewart Foss from eduStyle, Dave Molsen for WVU and Nick DeNardis from Wayne State University), this series will teach you (your team and/or your stakeholders) what's necessary to know to…See More
It's a useful tool, but sometimes a good old post does the trick as well - especially when it highlights deadlines for registration, call for proposals and other interesting information like registration fees.… Continue
As a result, I decided to postpone the registration deadline until this Friday (October 17) at 9PM ET. If you want to survive and thrive in the world of new online PR and communication, this 3-webinar series…Continue
Some of you might know it already, but I've been maintaining the calendar of higher ed conferences and events for a few months now. It's a Google calendar that I update on a regular basis. A quick glance at the rest of 2008 on this calendar has revealed many interesting events, so I thought I would highlight in this quick…
Amherst College is considering switching the search engine we use on our website (Drupal) from Google Search Appliance (GSA) to Google Custom Search Engine (CSE). We are considering using Google Tag Manager (GTM) for A/B testing of GSA and CSE. We are configured to seamlessly switch between the two search options.Does anyone have ideas, resources, or a checklist you've used for testing the site search and gauging relevancy?If not GTM for A/B testing, any recommendation on what else to use?All…See More
The Communications Department in the UW-Madison Division of Information Technology (DoIT) is looking for a full-time User Experience Analyst to join our team. The opportunityWe’re redefining the experience of higher education at UW-Madison, from improving the course enrollment process to designing tools that support advising to overhauling the MyUW portal. We need someone who is driven to understand the challenges our users face, to help untangle thorny process and technical ecosystems, and…See More