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Kathy Jensen
  • Minneapolis, MN
  • United States
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Content: Header and Footer
2 Replies

Started this discussion. Last reply by George Thompson Jun 24, 2013.

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George Thompson replied to Kathy Jensen's discussion Content: Header and Footer
"Using Google Analytics, as Erik suggests, is the best way to discover which links are "in play." You could also do a focus group with prospective students, or you could try card sorting -- a venerable stand-by technique. At…"
Jun 24, 2013
Erik Hagen replied to Kathy Jensen's discussion Content: Header and Footer
"For our global header nav, I've been tracking every click as an event in Google Analytics for several months. It's pretty clear now which links are popular and which are being ignored. I also use Crazy Egg to see clicks on the current…"
Jun 18, 2013
Kathy Jensen replied to Matt Bosma's discussion Check out our new website, provide some quick feedback
"Hi Matt, I just took a quick look - from a prospective student point of view. The first thing I want to know about is your degrees, so I hit that link under "Prospective students." I saw that the first degree listed says it's…"
Jun 12, 2013
Kathy Jensen posted a discussion

Content: Header and Footer

Greetings,We are in redesign mode for several sites, including the University of Minnesota home site. We've determined this would be a good time reevaluate the standard web header and footer that we require for all UofM websites. The issue is how.We've made decisions in the past about what links go in the header and footer based on what kinds of items are globally useful. Simple enough. But...we will also be launching a new…See More
Jun 12, 2013
Kathy Jensen posted a discussion

University branding on Google Sites

Hello,Some years ago our University made Google Sites available to our staff, faculty, and students. At that point, I coded a University branded header and footer and wrote instructions for use. Ultimately, the powers that be decided not to distribute this resource saying that Google could change their code at any time, disrupting the code I wrote and making a mess of any site that used these assets. (There was also some concern over putting our branding on a google.com address, but I'm less…See More
Oct 11, 2012
Kathy Jensen replied to Michelle Mierzwa's discussion Parent Marketing/Web Site Content
"At the University of Minnesota's Twin Cities (main) campus, we have had a very successful parent program for several years. We are in the midst of finally updating the parent website which outgrew its shell ages ago.   Before we started…"
Jan 19, 2011
Kathy Jensen replied to Nicholas Triscritti's discussion Commercial Web Marketing on an EDU site?
"I think I need to clarify. We're not considering advertising on our main web pages. The requests (so far) have been coming from sites that are much more buried and may be cosponsored sites set up in conjunction with outside companies. At least…"
Mar 15, 2010
Kathy Jensen replied to Nicholas Triscritti's discussion Commercial Web Marketing on an EDU site?
"I just posted this very question to the list! We've had two requests in the past two weeks about placing online advertising on our .edu sites. Our budget situation is dismal, and our colleges and units are thinking creatively about how they can…"
Mar 15, 2010

Profile Information

Employer?
University of Minnesota
Website:
http://www.umn.edu
List three areas of expertise or specialization.
Electronic communication policy and standards, CSS, web templates
What CMS are you using?
Oracle
What department or office are you in?
University Relations
Primary Job Responsibility
Always changing! Right now I work with the U's home site and news sites, I maintain the online catalog and parent Web sites, write systemwide standards for electronic communications, design, code, maintain Web templates and consult with University units on template use. Oh, and now I'm tasked with investigating all aspects of social networking!
Number of students at your institution
50K on Twin Cities campus

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Hi First timer!I wanted to find out if anyone has metrics for online/virtual session participation rates. We host a few online events for prospective students and wanted to find out if anyone has or knows of a benchmark.Also if anyone knows of a higher education email campaign metrics benchmark, I'd really appreciate this insight as well.Thanks,KatraSee More
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