"Using Google Analytics, as Erik suggests, is the best way to discover which links are "in play." You could also do a focus group with prospective students, or you could try card sorting -- a venerable stand-by technique.
"For our global header nav, I've been tracking every click as an event in Google Analytics for several months. It's pretty clear now which links are popular and which are being ignored. I also use Crazy Egg to see clicks on the current…"
I just took a quick look - from a prospective student point of view. The first thing I want to know about is your degrees, so I hit that link under "Prospective students." I saw that the first degree listed says it's…"
Greetings,We are in redesign mode for several sites, including the University of Minnesota home site. We've determined this would be a good time reevaluate the standard web header and footer that we require for all UofM websites. The issue is how.We've made decisions in the past about what links go in the header and footer based on what kinds of items are globally useful. Simple enough. But...we will also be launching a new…See More
Hello,Some years ago our University made Google Sites available to our staff, faculty, and students. At that point, I coded a University branded header and footer and wrote instructions for use. Ultimately, the powers that be decided not to distribute this resource saying that Google could change their code at any time, disrupting the code I wrote and making a mess of any site that used these assets. (There was also some concern over putting our branding on a google.com address, but I'm less…See More
"At the University of Minnesota's Twin Cities (main) campus, we have had a very successful parent program for several years. We are in the midst of finally updating the parent website which outgrew its shell ages ago.
Before we started…"
"I think I need to clarify. We're not considering advertising on our main web pages. The requests (so far) have been coming from sites that are much more buried and may be cosponsored sites set up in conjunction with outside companies. At least…"
"I just posted this very question to the list! We've had two requests in the past two weeks about placing online advertising on our .edu sites. Our budget situation is dismal, and our colleges and units are thinking creatively about how they can…"
Electronic communication policy and standards, CSS, web templates
What CMS are you using?
What department or office are you in?
Primary Job Responsibility
Always changing! Right now I work with the U's home site and news sites, I maintain the online catalog and parent Web sites, write systemwide standards for electronic communications, design, code, maintain Web templates and consult with University units on template use. Oh, and now I'm tasked with investigating all aspects of social networking!
Number of students at your institution
50K on Twin Cities campus
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Department Summary: Digital Communications, a department under University Relations, is responsible for creating and implementing the university's top-level digital communications strategy; managing internal and external online communications channels; and developing content, tools and services for Tufts.edu and related sites. Our audiences include students, prospective students, parents, alumni, faculty, staff, donors and external media.The team manages the university's homepage and upper…See More