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Marc Westenburg
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  • Palatine, IL
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Marc Westenburg's Discussions

Course registration + personalized recommendations
2 Replies

Looking for a system by which students going through course registration are provided with personalized recommendations of courses to take (much like Amazon does with product purchase/browsing…Continue

Tags: counseling, personalized, advising, retention, banner

Started this discussion. Last reply by Michael Fienen Jan 16, 2012.

New CMS
4 Replies

We are in the process of choosing a new CMS (current CMS is FinalSite). Candidates include Ectron and OmniUpdate. Does anyone already utilize either of these, and if so, what has been your experience…Continue

Started this discussion. Last reply by Kathie Kentfield Aug 31, 2010.

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Latest Activity

Michael Fienen replied to Marc Westenburg's discussion Course registration + personalized recommendations
"I've thought about similar in the past. Unfortunately, we're not even remotely set up to even test something like that at our campus. HOWEVER, there's an interesting gotcha with something like this. Why offer it? <devil…"
Jan 16, 2012
Jason Bryner replied to Marc Westenburg's discussion Course registration + personalized recommendations
"Omniture's SiteCatalyst and Test & Target tools might be able to do this, it would take some integration on both ends.  It's also expensive.   I think you could also get the same effect using BTBuckets and SiteApps, though it…"
Jan 13, 2012
Marc Westenburg posted a discussion

Course registration + personalized recommendations

Looking for a system by which students going through course registration are provided with personalized recommendations of courses to take (much like Amazon does with product purchase/browsing history) based on outstanding academic requirements for graduation, past enrollment trends (i.e., BIO101 would lead to a BIO102 recommendation) and/or schedule vs. course availability (so as to fill a full-time schedule without having to manually control for or manipulate around previously selected…See More
Jan 1, 2012
Marc Westenburg replied to Michelle Mierzwa's discussion Parent Marketing/Web Site Content
"P.S.--Our Center for New Students and Orientation specifically targeted your Parents page as a good example of the direction in which they wanted to head with our redesign."
Jan 19, 2011
Marc Westenburg replied to Michelle Mierzwa's discussion Parent Marketing/Web Site Content
"http://goforward.harpercollege.edu/page.cfm?p=5272 This is the revised Parents page we completed a few months ago, a joint project between Admissions-Outreach, Center for New Students and Orientation and Marketing Services. We originally projected…"
Jan 19, 2011
Marc Westenburg replied to Michael Fienen's discussion Mobile Video Solutions
"Very helpful! I've already started discussion with my Design department to take some of these points into consideration (and development). Thanks!"
Oct 5, 2010
Marc Westenburg replied to Michael Fienen's discussion Mobile Video Solutions
"similar here. we were about 1.8% mobile. our breakdown: 46% iPhone 22% Android 17% iPod 4% Blackberry"
Sep 29, 2010
Marc Westenburg replied to Michael Fienen's discussion Mobile Video Solutions
"what percentage of your web traffic is mobile, then?"
Sep 29, 2010
Marc Westenburg replied to Michael Fienen's discussion Mobile Video Solutions
"Seriously? Android and iPhone are neck-and-neck on your campus? Not that i don't believe you, but do you have a stats rundown of current mobile usage and percentages that you'd be willing to share? As for video, we've thrown all of…"
Sep 29, 2010
Kathie Kentfield replied to Marc Westenburg's discussion New CMS
"OUCampus user since Spring 2009. Easy to train users, easy to set up accounts. Can generate nice custom reports so I can see at a glance which user accounts are dormant; which pages are stale and should be reviewed by the departments (can see last…"
Aug 31, 2010
Marc Westenburg replied to Kris Isaacson's discussion How many are in your department?
"Not that I am aware of."
Aug 30, 2010
Marc Westenburg replied to Marc Westenburg's discussion New CMS
"Thanks, Justin. I'll pass your contact info along to our web staff to follow up with you if they have any specific questions on how you're using OU and what your experience with them has been."
Aug 30, 2010
Marc Westenburg replied to Kris Isaacson's discussion How many are in your department?
""Trainers," in what sense...? As for IT, I don't know how many we have over there, but they are the ones who handle anything housed within out Student Portal."
Aug 30, 2010
Michael Fienen replied to Marc Westenburg's discussion New CMS
"This is a topic we go over quite a bit around here. Just search up the old conversations for most of the pertinent info. The general advice: depending on your needs, go with OmniUpdate, dotCMS, or Reason. Any of those three are almost certain to…"
Aug 28, 2010
Justin Gatewood replied to Marc Westenburg's discussion New CMS
"We've been using OmniUpdate's OU Campus since October 2006. Every user I show it to learns it in less than an hour, and continue to use it now years later, without needing any retraining whatsoever (and these are the users who struggle…"
Aug 27, 2010
Marc Westenburg posted a discussion

New CMS

We are in the process of choosing a new CMS (current CMS is FinalSite). Candidates include Ectron and OmniUpdate. Does anyone already utilize either of these, and if so, what has been your experience with them?
Aug 27, 2010

Profile Information

Employer?
William Rainey Harper College
Website:
http://harpercollege.edu
What CMS are you using?
finalsite
What department or office are you in?
Marketing
Primary Job Responsibility
Strategic Marketing Specialist: FTIC (First Time in College), Current Students, Minority/Hispanic, Parents/Influencers, Social Media
Number of students at your institution
15,000

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