Jeremiah Owyang is one of my favorite commentators on Social Media. I have been thinking about his post "Web Strategy: How to evolve your irrelevant corporate website" for quite some time and if this is applicable to higher ed sites.



The basic premise is that the corporate website (yourcompany.com) is becoming less relevant and marketing is no longer about your domain and Google search results. To stay relevant, the corporate website of the future will be a credible source of opinion… Continue

The game has fundamentally changed. A seismic shift is underway. The social web is here. Dialogue has replaced monologue. The conversation is the message. Communities dominate brands. It’s time to join the conversation.



So how should colleges and universities leverage the full potential of this new paradigm? It’s time to think about creating a new position - the CMO. No, not a Chief Marketing Officer, but a Community Management Officer.



Read the rest at… Continue

The Boston Globe just published an interesting article called Colleges turn to Web tools in hunt for '08 freshmen. While most of the information is not news to us, it is another arrow in the quiver when convincing administrators that Web 2.0 tools are important in student recruitment. I particularly like the emphasis on being authentic.

Here are a few of the blogs I recommend on Social Networking:

• Many 2 Many
• Communities Dominate Brands
• apophenia (Danah Boyd)
• Bokardo - Social Web Design
• Social Media…

Continue

Continue