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Mark Rothbaum
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  • Brooklyn, NY
  • United States
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"Facebook in Admissions" Survey
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Started this discussion. Last reply by Mark Rothbaum Jul 19, 2012.

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Mark Rothbaum - Varsity Outreach

The Social Side of Admissions

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Mark Rothbaum posted a discussion

5-Minute Survey on Use of Facebook in Admissions

We're conducting our annual survey on Facebook and Admissions. Please take a few minutes to complete the survey at:http://www.varsityoutreach.com/FacebookSurvey/Our GoalOur goal is to explore trends related to how schools are using Facebook to reach out to prospective and admitted students.How Is the Data Used?All data will be shown in the aggregate. Answers from individual schools will not be released and will remain…See More
May 16
Mark Rothbaum commented on Erin's group facebook
"As far as I know, that's not possible. You'd probably have to wade into the waters of  Facebook Apps and do it yourself via the Graph API. But that's a whole other beast."
Dec 12, 2012
Mark Rothbaum posted a discussion

3rd Annual "Facebook and Admissions" White Paper Released

The 3rd annual Facebook and Admissions white paper is now out! It contains data collected from 160 colleges and universities about how they use Facebook in their recruitment and yield efforts.It's packed with great data on:What admissions offices are doing on FacebookWhat resources they are dedicating to these effortsHow schools are using current studentsHow they're measuring the impact of their Facebook effortsWe also…See More
Sep 12, 2012
Mark Rothbaum replied to Mark Rothbaum's discussion "Facebook in Admissions" Survey
"We're now well over 100. Still hoping to get more data, if possible."
Jul 19, 2012
Mark Rothbaum replied to Mark Rothbaum's discussion "Facebook in Admissions" Survey
"We've gotten over 70 responses so far. We'd love to hear from more schools."
May 14, 2012
Mark Rothbaum posted a discussion

"Facebook in Admissions" Survey

If you work in a college admissions or marketing office, please take a minute to complete the survey. We'll be sharing our results in free White Paper (and providing an early summary of the results to survey participants).To complete the survey visit:http://www.varsityoutreach.com/FacebookSurvey For a 3rd consecutive year, Varsity Outreach is conducting the Facebook in Admissions Survey, aimed at highlighting trends…See More
Apr 24, 2012
Mark Rothbaum posted a discussion

Survey on Facebook Use By Admissions Offices

We're gearing up for our annual Facebook and Admissions survey where we look at how admission offices are using Facebook for recruitment and yield. Every year we revisit our survey to update the questions. We'd love to get your input about the topics and issues you'd like included in this year's survey. Currently, we're focusing on the following areas:Time and Resources dedicated to Facebook for admissions purposesChallenges Encountered with Facebook effortsMeasurement of Facebook's Impact on…See More
Apr 11, 2012
Mark Rothbaum replied to Hariet Waffenschmidt's discussion Link Facebook groups to pages?
"Unfortunately, Facebook has done away with FBML and, therefore, Static FBML tabs are no longer available. You should look into i-frame tab applications that you can add to your page. Patrick Powers did a good blog post that may help you move…"
Nov 26, 2011

Profile Information

Employer?
Varsity Outreach, LLC
Website:
http://www.varsityoutreach.com
Personal Website:
http://www.varsityoutreach.com/blog/index.aspx
List three areas of expertise or specialization.
Social Networking, Facebook, Web Strategy
What department or office are you in?
Admissions
Primary Job Responsibility
Helping colleges and universities create a community on Facebook for prospective and admitted students

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