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Mark Rothbaum
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  • Brooklyn, NY
  • United States
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5-Minute Survey on Use of Facebook in Admissions
1 Reply

Started this discussion. Last reply by Mark Rothbaum Jun 24, 2013.

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Mark Rothbaum - Varsity Outreach

The Social Side of Admissions

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Mark Rothbaum posted a discussion

Free Webinar: Moving from Broadcasting to Community Building

We wanted to share a free 30-minute webinar we're putting on later this month:Moving from Broadcasting to Community BuildingWant to create a more meaningful social media experience for your audience? Hoping to get your followers to do more than just like your posts or favorite your tweets? Sign up for our free 30-minute Webinar entitled "Moving from Broadcasting to Community Building".Learn how to:Be a…See More
May 12
Mark Rothbaum posted a discussion

"Facebook and Admissions" White Paper

We just released our 4th annual Facebook and Admissions White Paper. It contains data collected from 147 colleges and universities about how they use Facebook in their recruitment and yield efforts.It's packed with great data on:What admissions offices are doing on FacebookWhat resources they are dedicating to these effortsHow schools are using current studentsHow they're measuring the impact of their Facebook effortsWhere…See More
Dec 16, 2013
Mark Rothbaum replied to Mark Rothbaum's discussion 5-Minute Survey on Use of Facebook in Admissions
"We've gotten over 150 responses so far!"
Jun 24, 2013
Mark Rothbaum posted a discussion

5-Minute Survey on Use of Facebook in Admissions

We're conducting our annual survey on Facebook and Admissions. Please take a few minutes to complete the survey at:http://www.varsityoutreach.com/FacebookSurvey/Our GoalOur goal is to explore trends related to how schools are using Facebook to reach out to prospective and admitted students.How Is the Data Used?All data will be shown in the aggregate. Answers from individual schools will not be released and will remain…See More
May 16, 2013
Mark Rothbaum commented on Erin's group facebook
"As far as I know, that's not possible. You'd probably have to wade into the waters of  Facebook Apps and do it yourself via the Graph API. But that's a whole other beast."
Dec 12, 2012
Mark Rothbaum posted a discussion

3rd Annual "Facebook and Admissions" White Paper Released

The 3rd annual Facebook and Admissions white paper is now out! It contains data collected from 160 colleges and universities about how they use Facebook in their recruitment and yield efforts.It's packed with great data on:What admissions offices are doing on FacebookWhat resources they are dedicating to these effortsHow schools are using current studentsHow they're measuring the impact of their Facebook effortsWe also…See More
Sep 12, 2012
Mark Rothbaum replied to Mark Rothbaum's discussion "Facebook in Admissions" Survey
"We're now well over 100. Still hoping to get more data, if possible."
Jul 19, 2012
Mark Rothbaum replied to Mark Rothbaum's discussion "Facebook in Admissions" Survey
"We've gotten over 70 responses so far. We'd love to hear from more schools."
May 14, 2012

Profile Information

Employer?
Varsity Outreach, LLC
Website:
http://www.varsityoutreach.com
Personal Website:
http://www.varsityoutreach.com/blog/index.aspx
List three areas of expertise or specialization.
Social Networking, Facebook, Web Strategy
What department or office are you in?
Admissions
Primary Job Responsibility
Helping colleges and universities create a community on Facebook for prospective and admitted students

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Michael Lupi posted a discussion

Front-end Web Developer at Tufts University

Department Summary: Digital Communications, a department under University Relations, is responsible for creating and implementing the university's top-level digital communications strategy; managing internal and external online communications channels; and developing content, tools and services for Tufts.edu and related sites. Our audiences include students, prospective students, parents, alumni, faculty, staff, donors and external media.The team manages the university's homepage and upper…See More
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