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Mark Rothbaum
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  • Brooklyn, NY
  • United States
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5-Minute Survey on Use of Facebook in Admissions
1 Reply

Started this discussion. Last reply by Mark Rothbaum Jun 24, 2013.

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Mark Rothbaum - Varsity Outreach

The Social Side of Admissions

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Latest Activity

Mark Rothbaum posted a discussion

"Facebook and Admissions" White Paper

We just released our 4th annual Facebook and Admissions White Paper. It contains data collected from 147 colleges and universities about how they use Facebook in their recruitment and yield efforts.It's packed with great data on:What admissions offices are doing on FacebookWhat resources they are dedicating to these effortsHow schools are using current studentsHow they're measuring the impact of their Facebook effortsWhere…See More
Dec 16, 2013
Mark Rothbaum replied to Mark Rothbaum's discussion 5-Minute Survey on Use of Facebook in Admissions
"We've gotten over 150 responses so far!"
Jun 24, 2013
Mark Rothbaum posted a discussion

5-Minute Survey on Use of Facebook in Admissions

We're conducting our annual survey on Facebook and Admissions. Please take a few minutes to complete the survey at:http://www.varsityoutreach.com/FacebookSurvey/Our GoalOur goal is to explore trends related to how schools are using Facebook to reach out to prospective and admitted students.How Is the Data Used?All data will be shown in the aggregate. Answers from individual schools will not be released and will remain…See More
May 16, 2013
Mark Rothbaum commented on Erin's group facebook
"As far as I know, that's not possible. You'd probably have to wade into the waters of  Facebook Apps and do it yourself via the Graph API. But that's a whole other beast."
Dec 12, 2012
Mark Rothbaum posted a discussion

3rd Annual "Facebook and Admissions" White Paper Released

The 3rd annual Facebook and Admissions white paper is now out! It contains data collected from 160 colleges and universities about how they use Facebook in their recruitment and yield efforts.It's packed with great data on:What admissions offices are doing on FacebookWhat resources they are dedicating to these effortsHow schools are using current studentsHow they're measuring the impact of their Facebook effortsWe also…See More
Sep 12, 2012
Mark Rothbaum replied to Mark Rothbaum's discussion "Facebook in Admissions" Survey
"We're now well over 100. Still hoping to get more data, if possible."
Jul 19, 2012
Mark Rothbaum replied to Mark Rothbaum's discussion "Facebook in Admissions" Survey
"We've gotten over 70 responses so far. We'd love to hear from more schools."
May 14, 2012
Mark Rothbaum posted a discussion

"Facebook in Admissions" Survey

If you work in a college admissions or marketing office, please take a minute to complete the survey. We'll be sharing our results in free White Paper (and providing an early summary of the results to survey participants).To complete the survey visit:http://www.varsityoutreach.com/FacebookSurvey For a 3rd consecutive year, Varsity Outreach is conducting the Facebook in Admissions Survey, aimed at highlighting trends…See More
Apr 24, 2012

Profile Information

Employer?
Varsity Outreach, LLC
Website:
http://www.varsityoutreach.com
Personal Website:
http://www.varsityoutreach.com/blog/index.aspx
List three areas of expertise or specialization.
Social Networking, Facebook, Web Strategy
What department or office are you in?
Admissions
Primary Job Responsibility
Helping colleges and universities create a community on Facebook for prospective and admitted students

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