We wanted to share a free 30-minute webinar we're putting on later this month:Moving from Broadcasting to Community BuildingWant to create a more meaningful social media experience for your audience? Hoping to get your followers to do more than just like your posts or favorite your tweets? Sign up for our free 30-minute Webinar entitled "Moving from Broadcasting to Community Building".Learn how to:Be a…See More
We just released our 4th annual Facebook and Admissions White Paper. It contains data collected from 147 colleges and universities about how they use Facebook in their recruitment and yield efforts.It's packed with great data on:What admissions offices are doing on FacebookWhat resources they are dedicating to these effortsHow schools are using current studentsHow they're measuring the impact of their Facebook effortsWhere…See More
We're conducting our annual survey on Facebook and Admissions. Please take a few minutes to complete the survey at:http://www.varsityoutreach.com/FacebookSurvey/Our GoalOur goal is to explore trends related to how schools are using Facebook to reach out to prospective and admitted students.How Is the Data Used?All data will be shown in the aggregate. Answers from individual schools will not be released and will remain…See More
The 3rd annual Facebook and Admissions white paper is now out! It contains data collected from 160 colleges and universities about how they use Facebook in their recruitment and yield efforts.It's packed with great data on:What admissions offices are doing on FacebookWhat resources they are dedicating to these effortsHow schools are using current studentsHow they're measuring the impact of their Facebook effortsWe also…See More
I'm wondering what people think is the value of doing a holiday video for a college/university. What is the goal? Do schools make them simply because others are doing it? Who is the target audience - is it to maintain engagement with alums or to attract prospectives and their families? When do schools start planning them - (in September/October?) What do people see as a return on this investment of so much time?I'm asking because I have worked at one school where we made a holiday video…See More
"OU Campus users, have you signed up for this month's Training Tuesday? Don't miss out. Join us Tuesday, January. 27th, 2015 at 11:00 am PT and learn how to integrate social media channels together with OU Mashup!"