"This thread seems like what I've been looking for all day. I just reposted on the SEO group boards, but I'd like to share my frustrations in this forum, too, as it seems most appropriate.
Some of my premonitions about site analytics, at…"
"Thanks for suggestions. All have been helpful. I am trying to work with leadership on setting goals for site but right now we don't have a set of business goals so it is hard to set up goals/funnels if no one can decide what they would like…"
"I find much of the useful reporting comes out of custom reports. However, there are still some standard reports in GA that can give you valuable insight:
Landing pages (as per Michael): where do users enter your site. Drill down into sources and…"
"If you are tracking campaigns, from e-mail or ads for instance, the campaign report is very useful, especially when combined with the size of the campaign. As in, we sent out 300 e-mails and received 30 site visits. If you also track…"
"two reports that have greatly helped me are event tracking (which you have to set up, but it is very helpful) and goal funnel visualizations - which can give you tremendous insight as to where site visitors might be dropping out of a pre-defined,…"
I am curious what other reports have been presented to stakeholders within an institution. I have provided reports on the twelve metrics but this seems less than meaningful to make strategic decisions. Any best practices for google analytics reports that anyone can suggest?See More
Amherst College is considering switching the search engine we use on our website (Drupal) from Google Search Appliance (GSA) to Google Custom Search Engine (CSE). We are considering using Google Tag Manager (GTM) for A/B testing of GSA and CSE. We are configured to seamlessly switch between the two search options.Does anyone have ideas, resources, or a checklist you've used for testing the site search and gauging relevancy?If not GTM for A/B testing, any recommendation on what else to use?All…See More
The Communications Department in the UW-Madison Division of Information Technology (DoIT) is looking for a full-time User Experience Analyst to join our team. The opportunityWe’re redefining the experience of higher education at UW-Madison, from improving the course enrollment process to designing tools that support advising to overhauling the MyUW portal. We need someone who is driven to understand the challenges our users face, to help untangle thorny process and technical ecosystems, and…See More