"This thread seems like what I've been looking for all day. I just reposted on the SEO group boards, but I'd like to share my frustrations in this forum, too, as it seems most appropriate.
Some of my premonitions about site analytics, at…"
"Thanks for suggestions. All have been helpful. I am trying to work with leadership on setting goals for site but right now we don't have a set of business goals so it is hard to set up goals/funnels if no one can decide what they would like…"
"I find much of the useful reporting comes out of custom reports. However, there are still some standard reports in GA that can give you valuable insight:
Landing pages (as per Michael): where do users enter your site. Drill down into sources and…"
"If you are tracking campaigns, from e-mail or ads for instance, the campaign report is very useful, especially when combined with the size of the campaign. As in, we sent out 300 e-mails and received 30 site visits. If you also track…"
"two reports that have greatly helped me are event tracking (which you have to set up, but it is very helpful) and goal funnel visualizations - which can give you tremendous insight as to where site visitors might be dropping out of a pre-defined,…"
I am curious what other reports have been presented to stakeholders within an institution. I have provided reports on the twelve metrics but this seems less than meaningful to make strategic decisions. Any best practices for google analytics reports that anyone can suggest?See More
I’m writing to let you know of an awesome opportunity for any of your current students who have an interest in a web-related field, whether it’s on the technical side or content-creation side (or both!): CrowdSource Summit: A Conference for Emerging Web Professionals.This conference is presented by the Higher Education Web Professionals Association, known more affectionately as HighEdWeb. I’m a member, and I attend its Annual…See More
The Web Communications team at Virginia Tech seeks a web designer/developer. This is an exciting time to join our team. We are migrating to a new content management system and expect this person to assist in the effort to develop templates, implement designs, and help us determine how the visual standards will evolve for new devices. Going forward, the successful candidate will work to develop new layouts for the web, mobile devices, and apps. Full job description with a link to the…See More
The Digital Communications Manager is a key member of the leadership team of the Marketing and Communications office. Reporting to the director of Marketing and Communications and working with highly motivated colleagues, the manager will oversee a cohesive, leading-edge digital communications strategy that advances the university's national and global impact and image. The manager will oversee staff responsible for the UAF website, social media, and videography. The Digital Communications…See More
In our first annual higher education web survey report, almost 250 individuals and 169 higher education institutions reveal where they focus their online marketing activities, how they measure their online efforts and how they engage with their audiences. Discover the results for yourself by downloading a free report today: http://www.terminalfour.com/survey2014/See More
"Nominations for the third annual Critics' Choice CMS Awards are closing Oct 1! Don’t forget to submit OU Campus for consideration. Recommended categories include: Best Enterprise JAVA CMS, Best Cloud CMS for Enterprise, and Most…"