"This thread seems like what I've been looking for all day. I just reposted on the SEO group boards, but I'd like to share my frustrations in this forum, too, as it seems most appropriate.
Some of my premonitions about site analytics, at…"
"Thanks for suggestions. All have been helpful. I am trying to work with leadership on setting goals for site but right now we don't have a set of business goals so it is hard to set up goals/funnels if no one can decide what they would like…"
"I find much of the useful reporting comes out of custom reports. However, there are still some standard reports in GA that can give you valuable insight:
Landing pages (as per Michael): where do users enter your site. Drill down into sources and…"
"If you are tracking campaigns, from e-mail or ads for instance, the campaign report is very useful, especially when combined with the size of the campaign. As in, we sent out 300 e-mails and received 30 site visits. If you also track…"
"two reports that have greatly helped me are event tracking (which you have to set up, but it is very helpful) and goal funnel visualizations - which can give you tremendous insight as to where site visitors might be dropping out of a pre-defined,…"
I am curious what other reports have been presented to stakeholders within an institution. I have provided reports on the twelve metrics but this seems less than meaningful to make strategic decisions. Any best practices for google analytics reports that anyone can suggest?See More
In our first annual higher education web survey report, almost 250 individuals and 169 higher education institutions reveal where they focus their online marketing activities, how they measure their online efforts and how they engage with their audiences. Discover the results for yourself by downloading a free report today: http://www.terminalfour.com/survey2014/See More
"Nominations for the third annual Critics' Choice CMS Awards are closing Oct 1! Don’t forget to submit OU Campus for consideration. Recommended categories include: Best Enterprise JAVA CMS, Best Cloud CMS for Enterprise, and Most…"
I'm looking to add someone with HTML/CSS and UI/UX experience to my team at Concordia University, Nebraska. We're located just outside Lincoln, NE.Position Summary: This position serves as a member of the marketing communication team and provides leadership and strategy for the creation, implementation and maintaining of web and email productions used in promotion and advancement of the University's mission.General Duties:Implements, designs and optimizes user interfaces for cune.edu and…See More
The Institute for Transportation Research and Education at North Carolina State University is looking for a web development specialist (technology support analyst). To provide support and consult on web development, design, coding, and modifying hosted websites. Provide web application development and web communications support, as well as maintain duties for web-based projects which include interactive multimedia, graphics, tutorials, and social media. Knowledge of and experience with…See More
Missouri State University is accepting applications for a new media specialist in the offices of university communications and Web and new media.Position comes with superior benefits, including group health insurance, life insurance, retirement, tuition waivers, wellness programs and professional development opportunities. Learn more about benefits.Responsibilities:Works to ensure that assigned websites and social media content,…See More
"Thanks - I appreciate it! It was a lot of "new" for us. Personally, I'd done a little bit of responsive design (took a class) but nothing at this level. I'd not done HTML5 or really delved into CSS3 and then finding…"