"This thread seems like what I've been looking for all day. I just reposted on the SEO group boards, but I'd like to share my frustrations in this forum, too, as it seems most appropriate.
Some of my premonitions about site analytics, at…"
"Thanks for suggestions. All have been helpful. I am trying to work with leadership on setting goals for site but right now we don't have a set of business goals so it is hard to set up goals/funnels if no one can decide what they would like…"
"I find much of the useful reporting comes out of custom reports. However, there are still some standard reports in GA that can give you valuable insight:
Landing pages (as per Michael): where do users enter your site. Drill down into sources and…"
"If you are tracking campaigns, from e-mail or ads for instance, the campaign report is very useful, especially when combined with the size of the campaign. As in, we sent out 300 e-mails and received 30 site visits. If you also track…"
"two reports that have greatly helped me are event tracking (which you have to set up, but it is very helpful) and goal funnel visualizations - which can give you tremendous insight as to where site visitors might be dropping out of a pre-defined,…"
I am curious what other reports have been presented to stakeholders within an institution. I have provided reports on the twelve metrics but this seems less than meaningful to make strategic decisions. Any best practices for google analytics reports that anyone can suggest?See More
"Welcome all. There is an active EDU forum on Google Groups https://groups.google.com/forum/#!forum/dayedu and an annual meetup in San Diego at Evolve. I usually host an EDU get together annually at Adobe Summit.
We have been…"
"Hello! We are in the process of a redesign at Quinnipiac University and it will be launched on AEM. Glad to see there's a group for AEM here. I would like to hear what your pain points were/are for your AEM implementation. Curious as to who is…"
University Marketing & Communications - Web Services at the University of West Florida invites applicants for the full-time position of Web Content Strategist at the main campus in Pensacola, Florida. The opportunity:The University seeks a results-oriented individual with strong organizational and communication skills who works well in a team environment to assist in assessing content opportunities that will achieve measurable strategic goals by maximizing the impact of onsite and offsite…See More
"Another webcast on Thursday, coming right up! Tune in to Higher Ed Live’s Marketing Live channel on November 12 at 1PM (EST) to get valuable insight on how to strategically communicate with college-bound students and parents online! Our own…"
"Registration for the 2016 OmniUpdate User Training Conference (OUTC16) is now open! It’s an event you won’t want to miss. Check out our exciting lineup of sessions, workshops, and fun. Register today! #SpotlightingInnovation
"Introducing our new Digital Marketing Specialist, Kevin Kinder! Connect with Kevin on the OmniUpdate Community Network and check out our latest blog post to learn more about his role in the company.
"Ready to get social? Register today for our webcast this Thursday, November 12 at 11am (PT) to hear Noelle Seybert from Pepperdine University speak on how to use social media as an effective marketing tool.
Do you feel the general research abounding on the web regarding the use of technology is accurate or applicable to higher education?What general trends have other schools observed in regards to student, prospective student, faculty/staff, etc., usage of your university websites, social media (Facebook/Twitter, etc), email, texting (technically the last two might be defined as social media, but are typically perceived separately by end users), etc.? What tends to be the most used by your…See More