"This thread seems like what I've been looking for all day. I just reposted on the SEO group boards, but I'd like to share my frustrations in this forum, too, as it seems most appropriate.
Some of my premonitions about site analytics, at…"
"Thanks for suggestions. All have been helpful. I am trying to work with leadership on setting goals for site but right now we don't have a set of business goals so it is hard to set up goals/funnels if no one can decide what they would like…"
"I find much of the useful reporting comes out of custom reports. However, there are still some standard reports in GA that can give you valuable insight:
Landing pages (as per Michael): where do users enter your site. Drill down into sources and…"
"If you are tracking campaigns, from e-mail or ads for instance, the campaign report is very useful, especially when combined with the size of the campaign. As in, we sent out 300 e-mails and received 30 site visits. If you also track…"
"two reports that have greatly helped me are event tracking (which you have to set up, but it is very helpful) and goal funnel visualizations - which can give you tremendous insight as to where site visitors might be dropping out of a pre-defined,…"
I am curious what other reports have been presented to stakeholders within an institution. I have provided reports on the twelve metrics but this seems less than meaningful to make strategic decisions. Any best practices for google analytics reports that anyone can suggest?See More
"We have been with OmniUpdate (OU Campus) since 2012. One of the reasons we chose OU: When I talked to universities about their CMS, in person or by phone, everyone who was with OU sounded happy. Really happy. And I feel the same.
Hello,We are looking for a new third-party vendor to replace our current merchandise ecommerce platform.Here's our current site:http://www.marylhurstshop.com/Our bookstore manager thought cafepress.com might be a good solution.Can you recommend any others?Thank you,KarenSee More
"The discussion we've had around it so far concerns communications prior to as well as once the "business relationship" with the student has ceased, such as Recruitment and Alumni Relations activities. Since these activities occur in…"
"Hi Michael -- Do you have any links to recent articles, posts, or PSE policy documents that put CASL in the PSE context?
I find that when I discuss CASL with various departments, a common first reaction is that it 'doesn't mean us'.…"
How have Canadian post-secondary schools dealt with complying to CRTC's anti-spam legislation that is coming into effect this July? Are all out-going bulk messages managed centrally?Are all your list-servs centralized?What services are you using?Any social media implications, such as promoted posts through Facebook?Thanks.See More
"We've identified the domains we want to follow, such as .education (released at the end of March), .college, .university, and .sucks (I'm serious on the last one). The last three listed are still in the evaluation phase.
APPLY AT: https://jobs.pepperdine.eduThe Interactive Designer supports Pepperdine's integrated marketing communications efforts aimed at strengthening the brand, elevating national reputation, improving recruitment, and building engagement through creative design across media including web, mobile, broadcast, print, and events.DUTIES: Directly support the creative communications needs of the University through the development and execution of integrated…See More