"This thread seems like what I've been looking for all day. I just reposted on the SEO group boards, but I'd like to share my frustrations in this forum, too, as it seems most appropriate.
Some of my premonitions about site analytics, at…"
"Thanks for suggestions. All have been helpful. I am trying to work with leadership on setting goals for site but right now we don't have a set of business goals so it is hard to set up goals/funnels if no one can decide what they would like…"
"I find much of the useful reporting comes out of custom reports. However, there are still some standard reports in GA that can give you valuable insight:
Landing pages (as per Michael): where do users enter your site. Drill down into sources and…"
"If you are tracking campaigns, from e-mail or ads for instance, the campaign report is very useful, especially when combined with the size of the campaign. As in, we sent out 300 e-mails and received 30 site visits. If you also track…"
"two reports that have greatly helped me are event tracking (which you have to set up, but it is very helpful) and goal funnel visualizations - which can give you tremendous insight as to where site visitors might be dropping out of a pre-defined,…"
I am curious what other reports have been presented to stakeholders within an institution. I have provided reports on the twelve metrics but this seems less than meaningful to make strategic decisions. Any best practices for google analytics reports that anyone can suggest?See More
This group will explore the future of the higher education web profession. What are the implications for our profession when you combine the current financial conditions with the ongoing (r)evolution of higher education?See More
Have your say in the 2nd Annual T4 Higher Education web survey and be in with a chance to win £/$/€ 100 Amazon voucher. It's open to all IT & Marketing professionals who work in Higher Education & it only takes 2 minutes; enter here. See More