"This thread seems like what I've been looking for all day. I just reposted on the SEO group boards, but I'd like to share my frustrations in this forum, too, as it seems most appropriate.
Some of my premonitions about site analytics, at…"
"Thanks for suggestions. All have been helpful. I am trying to work with leadership on setting goals for site but right now we don't have a set of business goals so it is hard to set up goals/funnels if no one can decide what they would like…"
"I find much of the useful reporting comes out of custom reports. However, there are still some standard reports in GA that can give you valuable insight:
Landing pages (as per Michael): where do users enter your site. Drill down into sources and…"
"If you are tracking campaigns, from e-mail or ads for instance, the campaign report is very useful, especially when combined with the size of the campaign. As in, we sent out 300 e-mails and received 30 site visits. If you also track…"
"two reports that have greatly helped me are event tracking (which you have to set up, but it is very helpful) and goal funnel visualizations - which can give you tremendous insight as to where site visitors might be dropping out of a pre-defined,…"
I am curious what other reports have been presented to stakeholders within an institution. I have provided reports on the twelve metrics but this seems less than meaningful to make strategic decisions. Any best practices for google analytics reports that anyone can suggest?See More
"Thanks - I appreciate it! It was a lot of "new" for us. Personally, I'd done a little bit of responsive design (took a class) but nothing at this level. I'd not done HTML5 or really delved into CSS3 and then finding…"
Position SummaryThe School of Engineering and Applied Science (SEAS) in the midst of an exciting period of growth in its capacity to prepare leaders and solve societal problems, and seeks a web developer for the large-scale project of moving the Schools current website to a more modern platform. Reporting to the Director, Engineering Communications, the primary role of the web developer is to setup and build the framework for the new website (utilizing Drupal). The person in this position will…See More
The Albert S. Cook Library seeks a highly skilled and innovative Web Services Specialist to participate in all stages of the application development life cycle. Under the direction of the Information Technology Librarian, this position provides primary web application development support for the Library’s online initiatives. Focusing on services that improve the user experience for the University’s students, faculty, and staff, the Web Services Specialist collaborates with team members, other…See More
We launched a redesign of our site on July 1. It was more than just a new skin, it was a reorganization of the content. In the past we've tried to serve all audiences - current students, prospects, staff, faculty and alumni. It ended up being link overload. It also used internal back office terminology that was confusing to prospects.Our charge was to gear the site toward prospective students and to move all content for current students and faculty & staff behind our existing portal.We…See More