"This thread seems like what I've been looking for all day. I just reposted on the SEO group boards, but I'd like to share my frustrations in this forum, too, as it seems most appropriate.
Some of my premonitions about site analytics, at…"
"Thanks for suggestions. All have been helpful. I am trying to work with leadership on setting goals for site but right now we don't have a set of business goals so it is hard to set up goals/funnels if no one can decide what they would like…"
"I find much of the useful reporting comes out of custom reports. However, there are still some standard reports in GA that can give you valuable insight:
Landing pages (as per Michael): where do users enter your site. Drill down into sources and…"
"If you are tracking campaigns, from e-mail or ads for instance, the campaign report is very useful, especially when combined with the size of the campaign. As in, we sent out 300 e-mails and received 30 site visits. If you also track…"
"two reports that have greatly helped me are event tracking (which you have to set up, but it is very helpful) and goal funnel visualizations - which can give you tremendous insight as to where site visitors might be dropping out of a pre-defined,…"
I am curious what other reports have been presented to stakeholders within an institution. I have provided reports on the twelve metrics but this seems less than meaningful to make strategic decisions. Any best practices for google analytics reports that anyone can suggest?See More
The Albert S. Cook Library seeks a highly skilled and innovative Web Services Specialist to participate in all stages of the application development life cycle. Under the direction of the Information Technology Librarian, this position provides primary web application development support for the Library’s online initiatives. Focusing on services that improve the user experience for the University’s students, faculty, and staff, the Web Services Specialist collaborates with team members, other…See More
We launched a redesign of our site on July 1. It was more than just a new skin, it was a reorganization of the content. In the past we've tried to serve all audiences - current students, prospects, staff, faculty and alumni. It ended up being link overload. It also used internal back office terminology that was confusing to prospects.Our charge was to gear the site toward prospective students and to move all content for current students and faculty & staff behind our existing portal.We…See More
We are in the process of reviewing various mass email services (services hosted in the cloud). Has anyone done this recently and prepared either an RFP or requirements document you would be willing to share?Some of our initial requirements are listed below.Agency model where we can serve as administrator to multiple, separate department accounts housed under the same agency/institutional account (each account would have their own separate login and billing)Only approved email templates can be…See More
"It’s the last week to nominate for the third annual Critics' Choice CMS Awards! Help us spread the word and let them know why OU Campus is the CMS of choice for higher education. Recommended categories include: Best Enterprise JAVA CMS…"
Job Summary: Working collaboratively with the Marketing and Communications team, this position has primary responsibility for SBU’s public website, designing and developing web sites and applications and ensuring the University is implementing web technology best-practices to communicate key messages to its audiences. Essential FunctionsDevelop and maintain site navigation and wireframe that utilizes responsive design best practicesAdminister a content management systemCoordinate with…See More