"This thread seems like what I've been looking for all day. I just reposted on the SEO group boards, but I'd like to share my frustrations in this forum, too, as it seems most appropriate.
Some of my premonitions about site analytics, at…"
"Thanks for suggestions. All have been helpful. I am trying to work with leadership on setting goals for site but right now we don't have a set of business goals so it is hard to set up goals/funnels if no one can decide what they would like…"
"I find much of the useful reporting comes out of custom reports. However, there are still some standard reports in GA that can give you valuable insight:
Landing pages (as per Michael): where do users enter your site. Drill down into sources and…"
"If you are tracking campaigns, from e-mail or ads for instance, the campaign report is very useful, especially when combined with the size of the campaign. As in, we sent out 300 e-mails and received 30 site visits. If you also track…"
"two reports that have greatly helped me are event tracking (which you have to set up, but it is very helpful) and goal funnel visualizations - which can give you tremendous insight as to where site visitors might be dropping out of a pre-defined,…"
I am curious what other reports have been presented to stakeholders within an institution. I have provided reports on the twelve metrics but this seems less than meaningful to make strategic decisions. Any best practices for google analytics reports that anyone can suggest?See More
The Higher Education Web Professionals Association is very pleased to announce that we are now accepting presentation proposals for the HighEdWeb 2017 Annual Conference, scheduled for October 8-11 in Hartford, CT.HighEdWeb 2017 is the conference BY and FOR higher education Web professionals who want to explore the unique web issues facing colleges and universities. Our profession is always growing, and we are looking for a wide variety of presenters and…See More
"Yeah! I didn't know about the mug. I gotta go get one. I am happy to hear about OmniUpdate valuing this since we signed up a few months ago. I am still developing some templates but I can't wait to use the system."