"Do you tend to segment your target groups or pages? A page focused more on alumni, another on prospective / admitted students, another for fans of the athletic teams?
From a marketing perspective, one would guess that the information that each of…"
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Department Summary: Digital Communications, a department under University Relations, is responsible for creating and implementing the university's top-level digital communications strategy; managing internal and external online communications channels; and developing content, tools and services for Tufts.edu and related sites. Our audiences include students, prospective students, parents, alumni, faculty, staff, donors and external media.The team manages the university's homepage and upper…See More