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University Web Developers

Rachel Reuben
  • Female
  • Ithaca, NY
  • United States
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Rachel Reuben's Discussions

Marketing Content Specialist

Started Mar 15, 2010

Social Media Interns - job descriptions
6 Replies

Started this discussion. Last reply by Rachel Reuben Nov 14, 2009.

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Rachel Reuben's Page

Latest Activity

Rachel Reuben left a comment for Michael A. Smith
"All fixed. Thanks :)"
Sep 28, 2010
Michael A. Smith left a comment for Rachel Reuben
"Hi, Rachel, Your profile on uwebd still says you're in New Paltz. Just an FYI! Best wishes, Mike"
Sep 28, 2010
Rachel Reuben joined Mark Greenfield's group
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Mobile

This group has been created to explore all things mobile as they relate to higher ed
Sep 26, 2010
Richard Gordon replied to Rachel Reuben's discussion Social Media Policies & Guidelines
"This must be the summer of SM Policies. We're starting to work on this at UD--reviving an effort started about 20 months ago. . . . Our work area/public notes is/are online at http://sites.udel.edu/richard-test/?page_id=6 . . . . Feel free to…"
Jul 16, 2010
Georgiana Cohen replied to Rachel Reuben's discussion Social Media Policies & Guidelines
"We just published our social media guidelines: http://ur.tufts.edu/socialmedia"
May 4, 2010
Rachel Reuben replied to Doug Thompson's discussion Facebook Fan Page...to "open" or not?
"I have to admit, this thread surprised me. I didn't know any college's didn't have their Facebook Pages open to the public. Why else should you have a presence there if they can't engage with each other and with your content?…"
Apr 27, 2010
Rachel Reuben replied to Mark Greenfield's discussion E-Expectations 2010: What Questions Do You Have For Prospective Students
"I'd like to know more information about how prospective students perceive our various outposts on Facebook. - Groups or Pages -- Do they perceive a difference when looking at a school, how do they want to connect with us? - class of 20xx groups…"
Jan 12, 2010
Patrick Powers replied to Rachel Reuben's discussion Feature stories on the university's main home page
"1. Not nearly as often as we'd like. Probably once every other week. 2. Office of Public Affairs. 3. One. The failure of the feature stories on our front page shouldn't be fully blamed on the one person charged with posting them.…"
Dec 18, 2009

Profile Information

Employer?
Ithaca College
Website:
http://www.ithaca.edu
Personal Website:
http://rachelreuben.com
Find me on Twitter at:
http://twitter.com/rachelreuben
Find me on LinkedIn at:
http://linkedin.com/rachelreuben
List three areas of expertise or specialization.
social media, marketing & branding, crisis communication
What CMS are you using?
home-grown
What department or office are you in?
Office of Marketing Communications
Primary Job Responsibility
Associate Vice President for Marketing Communications
Number of students at your institution
6,500

Rachel Reuben's Blog

"Web First" Philosophy

Oh, how I love this post from mStoner, and how I hope it will help me to continue to grow our Web operation in the near future....

"An often-repeated mStoner mantra is that a college or university’s most important marketing and information tool is its website. That’s the foundation of our “web first” philosophy, and the reason why we encourage clients to make long-term investments in web content,… Continue

Posted on February 21, 2008 at 5:00pm — 2 Comments

Web IS about Customer Service

Gerry McGovern's latest post, "Web professional: Are you ready to serve?," in my opinion is his best yet. He just hit the nail right on the head. This is a point I've been trying to make on my campus for a decade.... and I've made many people not-so happy because I refuse to give-in to the bells & whistles just to serve them and not the customer. There is a way to balance the aesthetics, and throw in the… Continue

Posted on January 27, 2008 at 9:00am — 2 Comments

Comment Wall (7 comments)

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At 12:31pm on September 28, 2010, Michael A. Smith said…
Hi, Rachel,

Your profile on uwebd still says you're in New Paltz. Just an FYI!

Best wishes,
Mike
At 7:48pm on June 2, 2009, kfrantzich said…
Read your post titled "Image Library...". We are also using Portfolio and about six months ago, we started posting pictures to Flickr. I have a few questions about your migration and process. When you have some time, could you shoot me an email?
At 4:28pm on October 8, 2008, Lance Merker said…
You're very welcome. Looking forward to both!
At 12:06pm on March 18, 2008, Michael Monina said…
Hi Rachel, thanks for the welcome.
At 5:33pm on January 27, 2008, Daniel JS Lewis said…
Hi Rachel! :)
At 10:39am on January 15, 2008, Drew Hill said…
Hi Rachel!
At 10:36am on January 15, 2008, Donna Lehmann said…
Hi hi!
 
 
 

Elsewhere

Latest Activity

Cody Bryant is now a member of University Web Developers
Monday
Linda Faciana commented on Lynn Zawie's group OmniUpdate
"Join us for our next webcast with Rachael Frank from Gravity Switch to learn how to organize your content and messaging for a website redesign. http://bit.ly/2zhdcIt"
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Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Capitalize on content by creating an editorial calendar for your college or university website. Here’s how: http://bit.ly/2WCauaY"
May 9
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"A soft launch of your website redesign is well worth the extra time. Find out why. http://bit.ly/2LfeigX"
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Linda Faciana posted a blog post

Webcast - Website Redesign | The importance of using content inventories

Join us for our next webcast with Laura Lehman from Eastern Mennonite University to learn how to effectively use Google Sheets during a website redesign and migration! http://bit.ly/2zhdcItSee More
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Sara Arnold commented on Lynn Zawie's group OmniUpdate
"What are characteristics of the best CMS for colleges and universities? Read our guide to find out: http://bit.ly/2Vt519j"
Apr 24
Linda Faciana commented on Lynn Zawie's group OmniUpdate
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Apr 18
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"If your college website is not reaching your audience, but still meets most technical and accessibility requirements, there are a number of ways to fine-tune its performance. http://bit.ly/2KO08U8"
Apr 18
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Before you click the launch button on your newly redesigned website, it pays to doublecheck the details: http://bit.ly/2D9v5vr"
Apr 11
Laurie Trow replied to Jessie Groll's discussion Thoughts on "part-time work from home" for a web developer?
"I do work from home a few days a week. Depending where you're located, this would definitely be a perk. I've found plenty of higher ed jobs, but it's not often where working from home is an option. I find this odd since the higher ed…"
Apr 4
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Take a look at these award-winning higher ed digital marketing campaigns to see what’s working for them – and what you can implement to make your school’s digital marketing campaign one of the best. http://bit.ly/2JlzLiq"
Apr 3
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"Do you have a plan in place to ensure your redesigned website is a success? Read our new white paper for the steps needed to successfully launch your website so that it is effective, informative, and gets noticed. http://bit.ly/2HZt73Z"
Mar 29
Sara Arnold commented on Lynn Zawie's group OmniUpdate
"The better you pay attention to these small SEO details, the higher your website will rank in searches. http://bit.ly/2I6Yo1C"
Mar 28
Linda Faciana commented on Lynn Zawie's group OmniUpdate
"Join us for our next webcast with Brian Johnson from Tacoma Community College for tips on how to effectively communicate the website redesign process and move to a new CMS. Win over those key players and get your project started on the right…"
Mar 27
Linda Faciana commented on Lynn Zawie's group OmniUpdate
"Join us for our next webcast with Angela Cavaliere from Montgomery County Community College who will discuss how to successfully navigate a website redesign in higher ed. Learn how to get buy-in from stakeholders, organize your team, and…"
Mar 20
Linda Faciana joined Lynn Zawie's group
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OmniUpdate

Share your experiences using OmniUpdate CMS
Mar 20
Rachel Mele commented on Lynn Zawie's group OmniUpdate
"We asked several OUTC19 presenters how the information they plan to share will help you do your job quicker and more effectively. Here’s what they had to say: "
Mar 15
Rachel Mele commented on Lynn Zawie's group OmniUpdate
"Overbooked calendars make it hard to catch scheduled webcasts, so we put together a list of top webcasts that you can watch anytime: "
Mar 12
Rachel Mele commented on Lynn Zawie's group OmniUpdate
"Understanding these recruitment trends can help you better shape your marketing campaigns for the new year: "
Mar 8
Rachel Mele commented on Lynn Zawie's group OmniUpdate
"Want a pain-free website launch? Join us for our next webcast with Phil Pelanne from NewCity who will share good ideas, bad ideas, and tales from the trenches, plus his nearly 100-item QA and launch checklist! "
Mar 6

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