"Jake: A couple other tips that were adopted by major publications:
1) First, Karine is right about funny and creative headlines: Avoid them if you can. If it is an article by an author and you can't change the headline on the page itself,…"
Content Management, Social Media/Networking, Multimedia
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Primary Job Responsibility
As director of Web communications, I oversee the growth and development of the University of Massachusetts System Web site. I joined the office recently, and spent most of my career working at major newspaper and media web operations, including most recently The Boston Globe's Boston.com.
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Department Summary: Digital Communications, a department under University Relations, is responsible for creating and implementing the university's top-level digital communications strategy; managing internal and external online communications channels; and developing content, tools and services for Tufts.edu and related sites. Our audiences include students, prospective students, parents, alumni, faculty, staff, donors and external media.The team manages the university's homepage and upper…See More