"Jake: A couple other tips that were adopted by major publications:
1) First, Karine is right about funny and creative headlines: Avoid them if you can. If it is an article by an author and you can't change the headline on the page itself,…"
Content Management, Social Media/Networking, Multimedia
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As director of Web communications, I oversee the growth and development of the University of Massachusetts System Web site. I joined the office recently, and spent most of my career working at major newspaper and media web operations, including most recently The Boston Globe's Boston.com.
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