"Jake: A couple other tips that were adopted by major publications:
1) First, Karine is right about funny and creative headlines: Avoid them if you can. If it is an article by an author and you can't change the headline on the page itself,…"
Content Management, Social Media/Networking, Multimedia
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Primary Job Responsibility
As director of Web communications, I oversee the growth and development of the University of Massachusetts System Web site. I joined the office recently, and spent most of my career working at major newspaper and media web operations, including most recently The Boston Globe's Boston.com.
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I'm wondering what people think is the value of doing a holiday video for a college/university. What is the goal? Do schools make them simply because others are doing it? Who is the target audience - is it to maintain engagement with alums or to attract prospectives and their families? When do schools start planning them - (in September/October?) What do people see as a return on this investment of so much time?I'm asking because I have worked at one school where we made a holiday video…See More
"OU Campus users, have you signed up for this month's Training Tuesday? Don't miss out. Join us Tuesday, January. 27th, 2015 at 11:00 am PT and learn how to integrate social media channels together with OU Mashup!"
"With the Email Campaign Manager module in OU Campus, your users are empowered to easily create, send, and monitor emails. Find out more about this great module and learn how it can help your institution better its email communication in our…"