"Jake: A couple other tips that were adopted by major publications:
1) First, Karine is right about funny and creative headlines: Avoid them if you can. If it is an article by an author and you can't change the headline on the page itself,…"
Content Management, Social Media/Networking, Multimedia
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What department or office are you in?
Primary Job Responsibility
As director of Web communications, I oversee the growth and development of the University of Massachusetts System Web site. I joined the office recently, and spent most of my career working at major newspaper and media web operations, including most recently The Boston Globe's Boston.com.
Number of students at your institution
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Hi First timer!I wanted to find out if anyone has metrics for online/virtual session participation rates. We host a few online events for prospective students and wanted to find out if anyone has or knows of a benchmark.Also if anyone knows of a higher education email campaign metrics benchmark, I'd really appreciate this insight as well.Thanks,KatraSee More