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Scott Borowy
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  • Providence, RI
  • United States
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Higher Education Analytics: More Questions and Frustrations Than Answers
4 Replies

Our team at Johnson & Wales University has been using Google products for analytics for at least the past six years.When our site was static HTML, Urchin worked brilliantly. You could see honest…Continue

Tags: Problems, Metrics, Analytics, Ektron, CMS

Started this discussion. Last reply by Tim Schneider Jul 9, 2012.

Developer, Web Communications - Johnson & Wales University (Providence, RI)

Hello! We are looking for a developer to work within our marketing group to help support development efforts on our website, www.jwu.edu, which runs on the Ektron…Continue

Tags: Wales, University, JWU, Ektron, &

Started Jun 21, 2012

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Latest Activity

Tim Schneider replied to Scott Borowy's discussion Higher Education Analytics: More Questions and Frustrations Than Answers
"Hi Scott,We've been working on the process and are slowly getting there. Since Jan 1, my role has been 100% focused on analytics/reporting/strategy. As of today, my team consists of 1 writer/editor, 2 digital analysts and myself. We are now…"
Jul 9, 2012
Scott Borowy replied to Scott Borowy's discussion Higher Education Analytics: More Questions and Frustrations Than Answers
"Tim, Thank you for the insights. You have hit the nail on the head and reinforced some of my assumptions about how involved I need to be, not just with GA, but a variety of tools, to help get a clear picture. The goals are the tough parts…"
Jul 9, 2012
Tim Schneider replied to Scott Borowy's discussion Higher Education Analytics: More Questions and Frustrations Than Answers
"Scott, It sounds like your issue can be summed up by this part of your post: I'm not sure there's any tool out there that will solve that particular issue. Until folks can define what success is, there really is no way to measure it -…"
Jul 6, 2012
Scott Borowy replied to McGee's discussion Meaningful google analytics reports in the group Google Analytics Users
"This thread seems like what I've been looking for all day. I just reposted on the SEO group boards, but I'd like to share my frustrations in this forum, too, as it seems most appropriate. Some of my premonitions about site analytics, at…"
Jul 6, 2012
Scott Borowy joined Karlyn Morissette's group
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Google Analytics Users

it's pretty self-explanatory :-)
Jul 6, 2012
Scott Borowy added a discussion to the group SEO
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Higher Education Analytics: More Questions and Frustrations Than Answers

I made my original post in Management and Strategy, but I wanted to provide a link to it for this group as I wasn't subscribed to it earlier and it seems like a better fit.The post is, admittedly, a bit on the rant side, but I am at a boiling point with site analytics, specifically Google Analytics.People I speak with on this matter at conferences love GA and don't seem to be running into the same problems I do. I'm just not sure if it's my use/environment setup or understanding of the tool or…See More
Jul 6, 2012
Scott Borowy joined Jayne Fox's group
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SEO

A group for those interested in Search Engine Optimization techniques.
Jul 6, 2012
Scott Borowy replied to Scott Borowy's discussion Higher Education Analytics: More Questions and Frustrations Than Answers
"Avinash makes a good point with #8: Quit Google Analytics (http://www.kaushik.net/avinash/google-analytics-tutorial-8-valuable-tips-to-hustle-with-data/) and it's something that I will be looking into as well."
Jul 6, 2012
Scott Borowy posted a discussion

Higher Education Analytics: More Questions and Frustrations Than Answers

Our team at Johnson & Wales University has been using Google products for analytics for at least the past six years.When our site was static HTML, Urchin worked brilliantly. You could see honest numbers, get popular click paths (in aggregate), view search terms, and everything you would expect to see when monitoring site traffic.Four years ago we made a switch to the Ektron content management system and Urchin became a bit less useful. Then Google Analytics matured and we'd hope it would be…See More
Jul 6, 2012
Scott Borowy posted a discussion

Developer, Web Communications - Johnson & Wales University (Providence, RI)

Hello! We are looking for a developer to work within our marketing group to help support development efforts on our website, www.jwu.edu, which runs on the Ektron CMS.=============Apply at work.jwu.edu/applicants/Central?quickFind=181796.=============Position Information Job Title: Web Communications Developer Department: Providence-Web Communications Campus: Providence,…See More
Jun 21, 2012
Scott Borowy is now a member of University Web Developers
Jun 21, 2012

Profile Information

Employer?
Johnson & Wales University
Website:
http://www.jwu.edu
What CMS are you using?
Ektron
What department or office are you in?
University Web Communications
Primary Job Responsibility
Jack-of-all-trades, mostly.

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