Google Page Rank of your uni home page
Alexa Traffic Rank + Quantcast + Compete
Majestic SEO number of external backlinks + ahrefs number of incoming links
Number of unique visitors
Time spent on key…"
"I'm not going to begin to suggest I'm a good source for information on this, because I'm currently trying to figure out success as well, but I'd suggest:
Goal conversions: online applications, info requests, contact request…"
We are redesigning our .edu website and are looking at ways to measure success. We are looking to define which metrics we will use to determine success and increased performance of our site. What metrics do you use to measure the success of your web efforts?See More
"I use to work for an organization who would market to high-school students by going through the local schools/school districts. However, you must have an initiative the district is working with typically. I would start in the school districts and…"
This question might seem basic to most of you, but my university, which caters mainly to adult students, we still struggle with it.How do you get names and contact info (emails and postal addresses) for high school juniors and seniors; and their parents to market to?Do you purchase lists, work with local schools or their districts.Any tips would be appreciated.ThanksSee More
Amherst College is considering switching the search engine we use on our website (Drupal) from Google Search Appliance (GSA) to Google Custom Search Engine (CSE). We are considering using Google Tag Manager (GTM) for A/B testing of GSA and CSE. We are configured to seamlessly switch between the two search options.Does anyone have ideas, resources, or a checklist you've used for testing the site search and gauging relevancy?If not GTM for A/B testing, any recommendation on what else to use?All…See More
The Communications Department in the UW-Madison Division of Information Technology (DoIT) is looking for a full-time User Experience Analyst to join our team. The opportunityWe’re redefining the experience of higher education at UW-Madison, from improving the course enrollment process to designing tools that support advising to overhauling the MyUW portal. We need someone who is driven to understand the challenges our users face, to help untangle thorny process and technical ecosystems, and…See More