Google Page Rank of your uni home page
Alexa Traffic Rank + Quantcast + Compete
Majestic SEO number of external backlinks + ahrefs number of incoming links
Number of unique visitors
Time spent on key…"
"I'm not going to begin to suggest I'm a good source for information on this, because I'm currently trying to figure out success as well, but I'd suggest:
Goal conversions: online applications, info requests, contact request…"
We are redesigning our .edu website and are looking at ways to measure success. We are looking to define which metrics we will use to determine success and increased performance of our site. What metrics do you use to measure the success of your web efforts?See More
"I use to work for an organization who would market to high-school students by going through the local schools/school districts. However, you must have an initiative the district is working with typically. I would start in the school districts and…"
This question might seem basic to most of you, but my university, which caters mainly to adult students, we still struggle with it.How do you get names and contact info (emails and postal addresses) for high school juniors and seniors; and their parents to market to?Do you purchase lists, work with local schools or their districts.Any tips would be appreciated.ThanksSee More
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Department Summary: Digital Communications, a department under University Relations, is responsible for creating and implementing the university's top-level digital communications strategy; managing internal and external online communications channels; and developing content, tools and services for Tufts.edu and related sites. Our audiences include students, prospective students, parents, alumni, faculty, staff, donors and external media.The team manages the university's homepage and upper…See More