I am the Web Manager for the University of Oregon School of Architecture and Allied Arts. My responsibilities include user interface design, programming, database administration, social networks, mobile applications, content management systems administration, user consultation and training.
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I'm wondering what people think is the value of doing a holiday video for a college/university. What is the goal? Do schools make them simply because others are doing it? Who is the target audience - is it to maintain engagement with alums or to attract prospectives and their families? When do schools start planning them - (in September/October?) What do people see as a return on this investment of so much time?I'm asking because I have worked at one school where we made a holiday video…See More
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