January 2012 Blog Posts (2)

Last fall Google Analytics added a new feature called Real-Time. These new reports let you see what’s happening on your site, as it happens.

In my department there are several people who tweet, post on Facebook and send out e-newsletters and other marketing materials. The Real-Time reports give them immediate feedback on the effectiveness of their efforts.

It also shows us what’s trending. One morning, referrals and active pages focused on the nursing program. An hour later, as…

1. Quit being overwhelmed by Google Analytics data. Learn how from Avinash Kaushik
2. Take time to ensure proper and accurate measurement is set up to capture traffic as it moves across multiple sites—student portal, Library, athletics, payment… Move Visibility will do a site audit.
3. Gather customer feedback on a regular basis with tools like…